Do you need to apply for a patent for advertising language?

Good advertising language has a good publicity effect on the image of the enterprise, so to apply for a patent is not only intellectual property rights, but also copyright. The design engineer replied that the adoption rate is 13.5%, but the advertisement belongs to his intellectual property! However, it is not necessary for famous brands such as NIKE AD to be "wrong" or "wrong" →. It should be said that it is necessary. If you think it is necessary, you can apply. If it is not necessary, you can not apply. There are no rules that you must apply. Sixth sense-trademark