(1) Analysis of the general situation of the enterprise
According to the requirements of the enterprise in formulating business strategies and business plans, the analysis can be carried out from various angles, with more or less content. The analysis of general situations includes the following:
1. Analysis of leader quality and employee quality.
2． Analysis of enterprise development. The main purpose is to find out whether the overall development level of the enterprise is in a rising period, a stable stage, or has entered a recession stage.
3. Analysis of enterprise management quality. Whether the enterprise management level is high or low; whether the management knowledge, management intelligence, and management technology of managers at all levels are strong or weak; whether management is based on experience or scientific management.
4． Analysis of enterprise technical quality. It mainly refers to the level of enterprise equipment, various process equipment, testing and measuring instruments, and the energy level structure of technical personnel and technical workers.
5. Analysis of enterprise production conditions. Whether the enterprise's production process organization and labor organization adapt to the needs of the market, whether the capability structure adapts to the market demand structure; whether the level of production planning, on-site management, etc. is high or low.
6. Analysis of corporate marketing situation. It mainly refers to the product's market coverage, market share, product sales channels, product pricing, sales service and customer response, etc.
7. Corporate finance, cost and economic benefit analysis.
8． Enterprise resource supply analysis.
9. Analysis of corporate organizational structure. This includes analyzing the degree of specialization and collaboration; judging the degree of rationalization of the economic scale; analyzing the management and organizational structure of the enterprise, etc.
(2) Analysis of enterprise operating strength
Whether an enterprise has advantages is mainly reflected in the enterprise's operating strength. The analysis in this aspect includes the following contents:
1. Product competitiveness analysis. It mainly analyzes the quality of the product to see whether the quality level of the product meets the needs of customers and whether it is higher than its competitors.
2． Analysis of technology development capabilities. Analysis of the difficulty of enterprise development of new technologies and new products.
3. Production capacity analysis. It mainly determines whether the company has sufficient production capacity to ensure that if a marketable new product is developed, it will be produced.
4． Marketing capability analysis. The first is to analyze the company's ability to choose sales channels; the second is to analyze the company's ability to sell itself.
5. Product profitability analysis. The first is to analyze the profit and loss of the product; the second is to analyze the product's capital profit rate to see whether it is higher or lower than the bank loan interest rate to determine the strength of the product's profitability.