Wuhan New World Jewelry Gold Co., Ltd. was established in 1983. It currently has more than 800 employees and has a registered trademark of "Xinjin". The company owns a 16-story New World Jewelry Building, 20 chain gold stores (points), a professional gold trading market, and a jewelry production industrial park covering an area of ??25 acres. It is the largest professional jewelry enterprise in Hubei. .
China Jewelry and Jade Jewelry Appraisal 2009
The company takes "Integrity is gold, God rewards hard work" as the foundation of the enterprise, and adheres to the enterprise spirit of "integrity, professionalism, unity and innovation" , the corporate purpose of "reputation first, customer first", the corporate philosophy of "it is better to lose a thousand pieces of gold than to lose a trust", the corporate goal of "striving for first-class management, creating first-class services and running a first-class enterprise", adhering to the scientific outlook on development and persisting in Taking reform and opening up as the guide, serving consumers as the purpose, and pursuing the new development of modern enterprises. The company has successively passed ISO9001:2000 international quality management system, ISO140001:2004 environmental management system, GB/T28001-2001 occupational health and safety management system, measurement assurance capability and other certifications.
The company has been rated as a "Civilized Unit", "Quality Measurement Trustworthy Unit", and "Contract-abiding and Creditworthy Unit" in Wuhan for consecutive years. In 2005, it was awarded the "National Gold Industry Star Enterprise" and in 2008 it was rated as Hubei Province's "Consumer Satisfaction Unit" and was named "Hubei Province's Contract-abiding and Credit-worthy Unit" by the Provincial People's Government. "Xinjin" brand jewelry was the first to be recognized as a "well-known brand in China's jewelry industry" by the China Jewelry and Jade Jewelry Industry Association. It was awarded the "Hubei Famous Brand Product" in 2001 and 2007, and the "Hubei Famous Trademark" in 2002 and 2008. In 2007, it was rated as "China Famous Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China.
When you walk into the store of New World Jewelry Company, the special services are very eye-catching: after-sales weighing platform, trade-in, old jewelry gold exchange, valet deposit, hand size scaling, processing of supplied materials, jewelry Appraisal, no matter what problems customers encounter, New World Jewelry can resolve them one by one. There are also baby strollers, automatic water dispensers, umbrellas, etc., allowing customers to enjoy five-star service in the store.
When the gold shop was founded in the 1980s, the company realized that the weight of gold jewelry was accurate to milligrams, and customers had no way to weigh it, and the country’s regulations on gold jewelry After-sales service is not clearly defined. Therefore, the company squeezed out tens of thousands of yuan from very tight funds and took the lead in the industry to install an imported electronic balance re-weighing platform, so that customers can re-weigh the jewelry on the spot after buying it, so they can buy with confidence.
Since 1993, New World Jewelry has signed an agreement with the Hubei Provincial Jewelry Quality Supervision and Inspection Center Station. The station will inspect all the company’s jewelry pieces one by one and list them for sale over the counter. Responsible for the quality of jewelry. To date, the site has inspected more than one million pieces of jewelry, and not a single product with quality issues has been put on the shelves.
Since 1998, New World Jewelry has taken the lead in launching yellow, platinum, and K gold jewelry in the Hubei market with free trade-in, gold redemption of old jewelry, processing of supplied materials, finger ring scaling, special customization, and old jewelry. The ten special services, including decoration cleaning, free re-weighing, making the old look like new, replacing missing parts, and making deposits on behalf of customers, have been well received by customers. In 2002, the company launched an innovative service measure in which gold, platinum, and diamond jewelry can be returned or exchanged within a week if not satisfied, breaking the industry practice that "jewelry is a high-end product and cannot be returned or exchanged once sold."
The state stipulates that the error of gold and silver jewelry can be plus or minus 0.01, but the error of the jewelry sold by the company to customers adheres to the "+" number and eliminates the "-" number. When redeeming old jewelry, the cashier is never allowed to press the color. For "Xinjin" brand jewelry, the company promises free cleaning and maintenance for life. The company invests one million yuan in after-sales service every year, thus winning great trust from consumers. In 1999, New World Jewelry produced the first Wuhan City “May 1st Labor Medal” winner in the Wuhan gold and jewelry industry. Currently, the company’s after-sales service department alone has 2 Wuhan City Labor Models, 1 National Technical Expert, and 3 National outstanding salesperson.
In terms of product technology, the company adheres to independent innovation and follows the path of differentiated and personalized brand development.
The company has solderless powder back-sealing technology for pure gold bracelets; a third-party surface shading treatment process independently invented by the company; a national patent-registered hydraulic men's ring with shoulders imitating the shape of a Rolex strap; a national patented product - the second A series of patented processes such as modern fashionable hollow plate chains meet the psychological needs of consumers at different levels.
Continuously tracking new demands, capturing new selling points, and creating new highlights are important ways to win in the management of New World Jewelry Company. The company pays attention to integration and utilization of resources, and closely maintains long-term strategic cooperative relationships with the World Gold Council, International Platinum Association, International Diamond Promotion Center, China University of Geosciences (Wuhan) Jewelry College, etc., and launches fashionable new models in the Wuhan market every year that adapt to international trends. and new products, and strive to provide honest and high-quality services, so that customers can fully enjoy humanized services while shopping.
2009 China Jewelry and Jade Jewelry Appraisal