If you want to measure the development potential of a company, you can see it from its investment environment, because capital that pursues ultimate and long-term interests never lies.
In the past few years, the automotive industry has experienced great market fluctuations. After experiencing a reshuffle from the blue ocean to the red ocean, there was the impact of the "welcoming" epidemic, and sales have been relatively sluggish. Some car companies There have even been losses, which has caused many investors to give up the pursuit of auto capital interests. The performance of the auto capital market, like the overall sales performance, has lost its former glory. However, there is such an automobile company that has recently received the favor of many investors, and its stock price has increased significantly. It is Great Wall Motors. So, how does it do it? This starts with its sales volume.
Great Wall Motors announced its April sales results some time ago. The data shows that Great Wall Motors sold 53,777 new cars in April, and a total of 337,277 new cars were sold from January to April. It still ranks at the top of the enterprise sales list. It is worth mentioning that Great Wall Motors’ sales of models with a price tag of more than 150,000 yuan accounted for 18.7%. Sales of models based on the three major technology brands of Lemon, Tank and Coffee Smart accounted for 66.2%. Intelligent models accounted for 66.2%. The ratio has reached 89%. In other words, at a time when the overall market is relatively sluggish, Great Wall Motors bucks the trend, and the sales proportion of high-value and highly intelligent models continues to increase. It is difficult for independent brands to realize the shackles of brand improvement, and they are being gradually faded away. .
If the single-month data may be affected by a variety of factors, then after Great Wall Motor released its sales data, its stock hit the intraday limit on the 11th, which shows that profit-seeking capital has already sniffed the market. This independent brand has a positive trend and better profitability. As the external and internal environment continues to improve after entering May, Great Wall Motors has accumulated enough potential for further growth, and its future investment potential is even greater.
From the perspective of consumers, the repeated epidemics have led to rising demand for protection, which will continue to stimulate car purchase intentions. At the same time, with the acceleration of the resumption of work and production, the rapid recovery of automobile production capacity, the supply and demand relationship has changed. The balance will reach a new level, and coupled with the promotion effect of relevant policies, the recently suppressed demand for car purchases may usher in a retaliatory rebound.
From the perspective of specific car buying needs, Chinese car consumers have become more mature in recent years, and the purpose of buying cars has become more clear. As Great Wall Motors transforms from product thinking to user thinking, it can gain greater recognition from consumers. For example, the 2022 Euler Good Cat innovatively opens the "1+N" customization model, putting the right of choice in the hands of users. At the same time, the two premium models of the endurance version are equipped with an induction electric tailgate, an electric heated steering wheel, and a ventilation system as standard. High-end configurations such as electric front seats with heating and massage functions, and the marketing concept of innovating with users have been widely favored by consumers.
Of course, in the automobile market, you still need to be strong. While the external environment continues to improve, Great Wall Motor's continuous deepening of technology, products and markets internally is also the key to success in the future. On the list of the global automotive patent big data platform, Great Wall Motors has 3,710 patent disclosures and 3,256 patent authorizations, ranking first among Chinese private car companies; in the field of new energy vehicles, the number of patent disclosures and authorizations are 1,301 respectively. , 914 copies, ranking first among Chinese car companies, fully reflecting Great Wall Motor's strong advantages in the technical field.
The strong user base also gives Great Wall Motors an ability to withstand shocks that is insurmountable by other brands. In addition to traditional fuel vehicles, Great Wall Motors has also begun to develop new energy vehicles and new models in other market segments in recent years, focusing on more market segments. In April, the much-anticipated delivery of the medium-to-large business luxury SUV Tank 500 was officially launched, creating a new pattern of domestic high-end SUVs. The 300,000th Great Wall Cannon vehicle was officially rolled off the assembly line at the Great Wall Motors Chongqing Smart Factory, becoming the first vehicle to exceed the 30-year mark. A Chinese high-end pickup truck brand with 10,000 units.
Various models with distinctive characteristics are still attracting groups of fans in their respective segments.
Finally, as Great Wall Motors, which has always set its sights on the world, has continuously increased its overseas promotion efforts in recent years, its export volume has also been rising, and its appeal in overseas markets has also been continuously enhanced, which has provided a strong foundation for the brand. The further expansion of influence continues to inject strong thrust.
Favorable policies, as well as its own technological leadership and exquisite product layout, have allowed Great Wall Motors to buck the market trend and rise in the current sluggish auto market, and this has also demonstrated Great Wall Motors' huge development potential. It is inevitable that it will be favored by many investment institutions.
@2019