On December 6, Grand Hyatt Beijing was filled with a luxurious and warm atmosphere in the cold winter.
As the global economic crisis deepens and many companies huddle up for the winter, direct selling leader Amway officially launches the "Light Up 2009" brand strategy in Beijing, showing its confidence in the Chinese market in the future.
Amway’s luxurious spokesperson lineup then appeared. The Chinese men’s and women’s gymnastics teams, which are in full swing, endorsed Amway’s Nutrilite brand. New Olympic champions Yang Wei, Zou Kai, and He Kexin wore award-winning uniforms and attended the day’s news on behalf of the men’s and women’s gymnastics teams. press conference. Amway also invited famous Phoenix TV host Xu Gehui, famous fashion icon fashion designer Ma Yanli, and famous ballet dancer Hou Honglan to interpret the rich and diverse beauty connotation of the ARTISTRY brand from three perspectives: intellectual beauty, artistic beauty, and fashion beauty...
DeVos, the president of Amway Corporation of the United States, who made a special trip to Beijing, said that although China's economic development has slowed down, it is still the global economy's largest economy compared with the United States and Europe and other areas hardest hit by the economic crisis. Highlighted area in . What China currently lacks is mainly confidence, and Amway's launch of such a generous brand strategic plan is to demonstrate its confidence in the Chinese market. The headquarters will also fully support the development of the Chinese market.
Two
In the past year of 2008, China successfully hosted the Beijing Olympics, but also experienced unprecedented natural disasters and a global financial tsunami. In the sluggish economic environment, Amway (China) not only maintained its leading position in the industry, but also achieved outstanding results in brand building with its strong strength.
Amway's popularity in China remains at 100, and its reputation reaches 84, making it a trustworthy brand in the minds of consumers.
Amway’s two brands, Nutrilite and Artistry, have also achieved impressive results in the fierce market competition. Among them, Nutrilite’s market share in nutritional and health food reached 12.8, ranking first in the ranking. Artistry's market share in the beauty and cosmetics category reached 4.8, ranking first among high-end cosmetics brands.
As the world's leading brand of nutritional and health foods, Nutrilite's healthy and dynamic brand image has been deeply rooted in the hearts of the people. The Nutrilite brand has maintained the top market share and the highest first mention rate for many years in a row, and is among the most popular brands in the country. The city achieved a brand awareness of 87%. Artistry is a well-known beauty and cosmetics brand owned by Amway. Since it officially entered China in 1997, it has been among the top in China's high-end cosmetics market. It has always adhered to its consistent artistic perfectionism, relying on its strong scientific research strength and innate artistic talent. Temperament, leading consumers to be at the forefront of fashion trends.
Zheng Lijinfen, the head of Amway China, pointed out in an interview, "Amway's performance in China in 2008 is still good. It is estimated that the annual performance growth will exceed 25%, maybe around 27%." Zheng Lijinfen He said that in recent years, China's direct selling industry has achieved restorative growth thanks to China's rapid economic growth, increasing marketization, and effective supervision and guidance from government agencies. Especially in 2008, mainstream direct selling companies all performed well. Amway (China)'s performance this year is expected to break through to the highest level in history. No pain, no gain. Amway has been cultivating the Chinese market intensively for many years with excellent products, strong brands and high-quality services. It has cultivated a large, high-quality and locked-in loyal customer group. This is to support Amway's continued steady growth in 2009. The cornerstone of growth.
Three
2009 will be a wonderful continuation of Amway.
In the face of various uncertainties in 2009, Amway has always adhered to the brand leadership strategy, hoping to gather the shining light of its many celebrity spokespersons, detonate brand energy, and launch the "Light Up 2009" brand strategy against the trend.
At the Amway (China) brand strategy press conference held that day, many media reporters focused their attention on the spokesperson who made his debut.
In 2000, Nutrilite sponsored the Chinese sports delegation and became the only dedicated nutritional supplement for the Chinese sports delegation in the Olympic Games. This time, the Chinese men's and women's gymnastics teams endorsed Amway's Nutrilite brand. Yang Wei, a representative of the Chinese national gymnastics team, said, We learned that NUTRILITE is a brand that promotes a healthy lifestyle and is a leading brand of nutritional and health foods. Over the years Nutrilite has organized many large-scale national fitness activities across the country, such as the "Nutrilite Health Run" and "Junior NBA". These activities have allowed more people to experience the concept that nutrition plus exercise equals a healthy life. In the future, we will work with Nutrilite to actively promote more meaningful healthy lifestyles. We also sincerely hope to cooperate with Nutrilite *** to help us maintain abundant energy and physical strength in daily intense training and competitions with higher quality products and advanced technological strength, surpass ourselves now, and make the gymnastics team healthy and energetic. Show it to everyone and spread Nutrilite's health concept, because, "With health, there is a future."
Xu Gehui, a famous Phoenix TV program host who is one of the spokespersons of Amway's Artistry brand, summed up his relationship with Artistry in three words: "trust, expressiveness and elegance": "Trust" is because of the integrity of Artistry. It is a product full of excellent quality. It has a history of 40 years since its birth. It has more than 140 patents around the world and more than 500 scientific researchers are focusing on its technological research and development. Therefore, with such strength, it is a trustworthy company. product; "Da" because it has been exported to more than 80 countries and regions and has a good reputation; "Elegance" means that Artistry has always pursued fashion, art, and intellectual beauty. This pursuit of elegance and My own inner pursuit is very consistent... I also hope to join hands with Artistry to pursue healthier and more beautiful products.