Matters needing attention in advertising design _ What problems should be paid attention to in advertising design

The State Administration for Industry and Commerce and the China Advertising Association said that in the future, the professional qualifications of advertising practitioners will be included in the market access and supervision of advertising business units, and holders can enjoy employment recommendation services. The low entry threshold for advertising practitioners affects the development of the whole industry. On 2011June 12, the professional level examination for assistant advertisers and advertisers organized by Ministry of Human Resources and Social Security and the State Administration for Industry and Commerce was held for the first time, which is the professional level evaluation system for national advertising professionals and technicians. The public can register on the local personnel examination network. The examination subjects are mainly comprehensive ability, laws and regulations, professional practice and case analysis. The national unified proposition, unified examination, and those who pass the examination are awarded the "Professional Level Certificate of Advertising Professional and Technical Personnel in People's Republic of China (PRC) and China", which is valid throughout the country. (1) Advertisements should be true and meet the requirements of socialist spiritual civilization construction.

(2) Advertisements shall not contain false contents, and shall not deceive or mislead consumers.

Advertisers, advertising agents and publishers shall abide by laws and administrative regulations and follow the principles of fairness, honesty and credibility when engaging in advertising activities.

(4) The contents of advertisements should be beneficial to people's physical and mental health, promote the improvement of the quality of goods and services, protect the legitimate rights and interests of consumers, observe social morality and professional ethics, and safeguard the dignity and interests of the country.

(5) Advertising shall not harm the physical and mental health of minors and the disabled.

(6) An advertisement shall specify the performance, origin, use, quality, price, producer, expiration date and promise of the commodity or the content, formal quality, price and promise of the service.

If the advertisement indicates that the sale of goods or the provision of services are accompanied by gifts, it shall indicate the variety and quantity of the gifts.

(seven) advertising data, statistical data, survey results, abstracts and quotations should be true and accurate, and indicate the source.

(8) If the advertisement involves patented products or patented methods, the patent number and patent type shall be indicated. Those who have not obtained the patent right shall not lie in advertisements that they have obtained the patent right; It is forbidden to use patent applications that have not been granted patent rights and patents that have been terminated, revoked or invalid for advertising.

(9) Advertisements shall not belittle the goods or services of other producers and operators.

(10) An advertisement should be recognizable so that consumers can recognize it as an advertisement. 1. Use the national flag, national emblem and national anthem of the people of China.

2. Use the names of state organs and state functionaries;

3. Use national, superlative and best terms;

4, hinder social stability, endanger personal and property safety, damage the interests of the public * * *;

5. Disrupting public order and violating good social customs;

6. Containing obscenity, superstition, terror, violence and ugliness;

7. Content that contains ethnic, racial, religious and gender discrimination;

8, hinder the protection of the environment and natural resources;

9, damage the dignity or interests of the state, revealing state secrets;

10, other circumstances prohibited by laws and administrative regulations.

The mass media shall not publish advertisements in the form of news reports. Advertisements published through the mass media shall be marked with advertising signs, which are different from other non-advertising information and shall not mislead consumers.