Entering the field of smart buildings, Midea’s territory has once again “expanded”. On December 30, the 2020 Media Tour of the HVAC and Building Division of Midea Group kicked off in its newly upgraded exhibition hall. At the meeting, Midea's HVAC and Building Division announced the launch of a brand refresh plan to transform into a leader in HVAC and building smart ecological integrated solutions.
Reshaping industry competition and broadening brand boundaries
The development of smart cities is in the ascendant. As the most basic component of smart cities, buildings will surely move toward having temperature, sensing, and evolution. Evolve in other directions. It is foreseeable that in the future there will be a large number of overall building solution providers targeting the blue ocean of smart buildings.
As one of the five major business segments of Midea Group, Midea’s HVAC and Building Division focuses on the group’s strategic axis of “leading technology, direct access to users, driven by digital intelligence, and global breakthroughs” as well as “comprehensive digitalization, "Comprehensive intelligence" strategic deployment, recently completed the name change and launched the transformation, established the development vision of "the leader in HVAC and building smart ecological integration solutions", updated the brand Slogan to "SMART IN ONE", aiming to use smart integration industry solutions to meet complex construction needs.
From the perspective of business boundaries, Midea HVAC and Building aims to gradually move from building smart buildings to smart communities, thereby building a smart ecology of urban buildings, stepping out of the shackles of the role of traditional equipment suppliers, and deeply integrating into new The era of Internet of Things. In the product line, it will also expand its dimensions from HVAC products to building automation, elevators, weak current integration, energy systems, security, fire protection and other directions.
Relying on the brand influence and solid “hardware” foundation of Midea HVAC and Building, which has been deeply involved in the engineering industry for many years, smart buildings will create a new opportunity to reshape industry competition in the future and become a leading HVAC and building company. A new force in the building industry.
Technology empowerment, expanding the four major business territories
"In the future, our business will cover HVAC, building automation, elevators, energy and other aspects closely related to smart buildings." Midea Guan Jinwei, President of the Group’s HVAC and Building Division, explained the direction of transformation in one word.
After more than 20 years of hard work, Midea has taken the lead in the field of HVAC and energy-saving management. It has four major production bases and masters the independent research and development and manufacturing capabilities of a full range of compressors as well as core technologies such as five-dimensional air treatment. Its product scale and product line completeness are in a leading position in the country. Midea HVAC and Buildings starts from the granularity of regional temperature, humidity and other subdivisions, studies the different characteristics and needs of people, animals, and machines, creates global smart air solutions, and explores the needs of all aspects of the world.
Normally, elevator equipment space and energy consumption account for 30% and 15% of a building respectively. Elevators are an important part of building integration. Recently, Midea has reached a strategic cooperation with the Chinese national brand Lingwang Elevator. In the future, it will fully cooperate with Midea's resources in real estate, rail transit and other advantageous fields to quickly expand the elevator industry. "Lingwang has been deeply involved in the elevator field for many years and is at the forefront of the industry in the fields of escalator research, design, manufacturing and sales, installation, and maintenance. We have a CNAS certified laboratory, and the product patents developed by our team have accumulated more than 200 patent authorizations. It is the first national brand capable of introducing permanent magnet synchronous energy-saving technology into elevators," said Xie Jian, general manager of Lingwang Elevator Co., Ltd., "In the future, we will integrate the advantages of both parties in their respective fields to promote elevators, HVAC, and buildings. Collaborative development between automatic control businesses. ”
In terms of building automatic control, Midea HVAC and Building released the BMS smart building management system as early as 2018, which realizes the control of people and objects in the building through the combination of software and hardware. Comprehensive query and monitoring of important indicator information such as , events, and safety, forming intelligent comprehensive solutions and services for people and vehicles, security, equipment, environment, energy, etc.
In terms of energy management, Midea intelligently integrates HVAC, elevator, lighting, weak current security and fire protection systems in the building to provide an overall energy management solution. Midea HVAC and Building has recently established Meitong Energy Technology (Chongqing) Co., Ltd. In the future, it will focus on energy storage, usage management and energy saving optimization, actively expand BOT, EMC and other businesses, improve energy utilization efficiency, and reduce customers' energy costs. .
Explore together with partners to create a smart ecosystem
Currently, China’s development around “new infrastructure” has begun, with 5G, cloud computing New technologies represented by artificial intelligence and artificial intelligence will bring more opportunities for future urban development and construction. The smart integrated solutions created by Midea are gradually making buildings more intelligent and improving the current situation of building energy consumption.
In the future, Midea will continue to intensively cultivate technology research and development, explore smart building solutions with more partners, optimize the combination of building structures, systems, services and management, and promote the creation of people and buildings. More connections provide users with a more humane architectural environment and release the infinite possibilities of urban architecture and human life.