1. Do not include giant brands in the selected product categories
When you first start doing cross-border e-commerce, you should pay attention to the industry in which you choose products. If there is a certain brand in this industry, If the brand has become super strong, or there are several giants, then you should not choose this industry! Because there are giant brands monopolizing these products, such as mobile phones, and everyone buys them from those brands, such as Huawei, Apple, Xiaomi, Samsung... If you enter the market at this time and compete with these giants, it will be difficult for you to get ahead.
2. Choose a type with large traffic and high demand
If you want to sell a product, you must ensure that the market has this demand. If you don’t know what the market needs, then you can sell it in the existing market. Find it in the market. If no one is interested in a certain product and there is no search volume, then you should try not to try it.
In short, try to ensure that the monthly traffic index of the top three main keywords of the selected product is >10. If you don’t know where to check traffic data, you can use some cross-border e-commerce product selection tools, such as checking traffic trends from Google Trends, or using SellerMotor to check traffic index.
3. Choose products with large profit margins
In today’s e-commerce environment with high traffic costs and high operating costs, if you do not have enough product profits, you will not be able to do cross-border e-commerce. Shang cannot hold on for long. Generally speaking, profits can be made from clothing, shoes and hats, cosmetics, home furnishings, and smart electronic products. Newbies don’t necessarily have to pursue cross-border e-commerce product selection and hot sales. As long as the product is profitable and the market is acceptable, you can choose.
4. Pay attention to product patents and copyrights
When doing cross-border e-commerce, you must pay attention to patent and copyright issues. Some products have already been patented by brands, so you cannot put them on the shelves casually. Sale. If you ignore the rules, you may be sued and your store will close down. In this regard, you can go to Google Patent Online Search and enter the main keyword of the product. If the search results in patents, then you cannot choose this product.
5. Avoid competitors and establish an independent website
When there are many competing products, price wars are inevitable. If you search for the same product online, the product prices of different sellers will be clear at a glance. If you don’t want to fight a price war, then you might as well build your own independent website. In your cross-border e-commerce product selection website, you will only have your own products.
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