Through two cases, the first case:
I recently read a report about the profit of mobile phones, which had a great influence on me. The title of the report is that Huawei's sales have surpassed Apple's, but its profit is only a few tenths of that of iPhone. It is reported that the total profit of global smartphones last year was $53.7 billion, and the Apple family took $44.9 billion, accounting for 79.2%. Samsung scored $8.3 billion, taking the rest14.6%; The profit of domestic mobile phones is very poor. To sum up: apples eat meat, Samsung drinks soup, and domestic mobile phones are left …
Compared with shipments, the profit of domestic mobile phones is even more dazzling! The shipments of domestic mobile phone manufacturers add up to more than twice that of Apple, and the profits are only a few tenths.
Then, we should not only ask, why is the profit of domestic mobile phones so high? When it comes to profit, we have to talk about cost. After careful analysis, the result is amazing:
How much should I pay for the 400 yuan mobile phone patent?
As we know, Microsoft, Qualcomm, Apple, etc. Many patent layouts have been made in the field of communication. We are making our own brand and producing our own mobile phones, but every mobile phone must be handed over to the patentee. To some extent, we are actually working for others.
The second case is about barbed wire. Yes, it is this kind of barbed wire full of violence and blood, and such inventions are included in "50 Inventions Shaping Modern Economy"! Why? Because its impact on the United States can be said to be national.
This should start with the development of the western United States: 1862, the American government called on the people to develop the central and western regions, and President Lincoln enacted the "Homestead Law". According to the law, as long as you are an American citizen aged 2 1, regardless of sex, even if you are a newly freed slave, as long as you go to the Midwest, you can get 160 mu of land for free, which is equivalent to 975 mu of land-and it is 100% property right, which is your own private land! Think about how much it will cost to pass on such a large piece of land to future generations today!
But it has been implemented for several years, and the effect is very bad. The reason is that large areas of land in the west are public pastures, and cowboys drive cattle everywhere, so privatization is difficult to implement. By 1870, the Ministry of Agriculture assessed that the Homestead Law would be useless if the fence problem was not solved. As a result, people invented all kinds of fences at once. Since then, it took only six years for the United States to successfully complete its western development.
The story is simple, but it is worth pondering: after the enclosure movement was completed, the land began to increase in value, but before that, it was trampled by cattle and had no economic value. Why?
With barbed wire, you can prevent others from encroaching on things in your interest space;
For enterprises, with barbed wire (strong protection), technical barriers have been established and local competitive advantages have been established!
Imagine: the land is yours, and you can't own the land even if the cattle and horses rampage at the door;
Technology is yours, but if you can't stop others from using it for free, it's not yours, but everyone's or competitors'.
If there is no barbed wire, we should not talk about land privatization. So,
The above two examples clearly and vividly show us what the value of patents is and why patents are valuable.
On this issue, I summed up six points:
When it comes to grand strategy, Longzhong Dui comes to mind most easily, but it is a dialogue that affects the turning point in history.
Before meeting Zhuge Liang, Liu Bei just didn't have a chance. He got support from others and was beaten everywhere. When he met Zhuge Liang, Mr. Zhuge first laid a map network of Zhang greatly in the middle, pointing to the map and slowly said to Liu Bei, roughly meaning: Sun Quan in the southeast and Cao Cao in the north, both of whom have great careers and cannot compete with them (competitive situation analysis); 2. Make clear Liu Bei's own situation: he can't die with Cao Cao and Sun Quan; To go to Yizhou, today's Sichuan, the purpose is to "get a foothold". (strategic goal) 3. To achieve the goal, the key step is to win Jingzhou, today's Hubei Hunan generation (finding a strategic blank point is also a strategic commanding height). On this basis, a set of strategic planning and action plan is put forward. As a result, Liu Bei turned defeat into victory step by step, and the imperial industry was finally completed.
Applying for a patent means deploying troops in the market, and deploying troops must first serve the strategy. Therefore, it can be said that a clear strategic goal is the first step in patent work.
If there is no "ultimate goal" in mind, the patent will be patented, and the value of the resulting patent will definitely be greatly reduced.
At present, the first problem in the cultivation of high-value patents in enterprises is the lack of clear patent strategic planning, and patents are not related to the company's business strategy.
The picture above is really cute. Two mice are working, but the cat is hiding under the table. We can imagine the ending.
To apply for a patent is to deploy troops in the market and know yourself. If you don't know the enemy's situation, the terrain, the information collection and analysis, and the strategic planning, you will send troops blindly, and in the end it will be a chance.
Who is the opponent in the market competition? Where is the opponent? What's the opponent's action? What is the strategic goal of the company? Want to cooperate or annihilate? Attack who? Courtship to whom? How to cooperate with your own troops? And so on, are all priority issues when applying for a patent.
At present, the second outstanding problem of patent cultivation is the lack of overall analysis and layout, and patents are patents.
Through patent combination, we can realize the orderly, collectivized and positional arrangement between multiple "points", which increases the overall strength. With the development of science and technology, there are small patents and patent jungles everywhere. It is difficult for us to protect our products with one or several patents. For example, there are more than 7,000 baby carriage patents of Good Boy Group; Wechat software has more than 1000 patents.
Technology is the source, and a good patent cannot be without good technology as a carrier. To improve the efficiency of research and development, we must first learn to use patent information. Let's explain it through the picture below.
In R&D, it is necessary to carry out sufficient literature retrieval, learn from existing technical solutions, improve the efficiency of R&D and produce high-value patents.
Speaking of patent quality, I like to make an analogy with the picture below.
High-quality patents must first be able to effectively prevent competitors from invading or bypassing them. As shown in the above picture, the circle drawn by the golden hoop will definitely intercept the monster. At the same time, the range circled by this circle must be the area coveted by the opponent. Don's raw meat is irresistible to monsters. She must come. If the stability of the patent is really high, but no one is interested, it means that this patented technology is actually not competitive in the market and its value is not high.
Not aware of the long-term and lagging nature of patent value spillover, most inventors and service agencies have not paid for long-term cooperation, mutual trust and mutual benefit. Cooperation is often based on short-term interests. Everyone has difficulties in dialogue and cooperation is not in place. To cultivate high-value patents, enterprises and service organizations must have mutual trust and mutual benefit, in-depth communication, long-term cooperation and continuous promotion, so as to finally produce high-quality and high-value patents.
At present, the main problems are: the cooperation and interaction between enterprises and service organizations are not enough, and the patent quality is difficult to improve.
Summary: