1. Nike
A famous American brand
NIKE company was officially established in 1972. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman.
In 1973, Perry Fountain, the record holder for the 2,000- to 10,000-meter run in the United States, became the first track and field athlete to wear NIKE sneakers.
In 1978, NIKE International Corporation was formally established. NIKE shoes began to enter overseas markets such as Canada, Australia, Europe and South America.
In 1979, the first Thaiwind running shoe using NIKE's patented air cushion technology was born. The first NIKE clothing production line was launched.
In 1980, NIKE entered China and established the first NIKE production liaison representative office in Beijing. Since then, NIKE has adhered to the concept of "Local for Local" and not only introduced advanced technology to China, but also devoted itself to the cultivation of local talents, production technology, and sales concepts, taking what is local and using it locally. Rapid progress has been made in China.
In 1996, NIKE (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was officially established in China. It is headquartered in Shanghai and has branches in Beijing and Guangzhou (Hong Kong also became a branch in January 2002). The company was merged into China).
In May 2002, NIKE began to hold the NIKE Scorpion 3-on-3 football match nationwide. Hundreds of youth teams competed in Guangzhou, Shanghai, and Beijing for the 14-, 16-, and 18-year-olds. level medals. This is another great move made by NIKE for the development of youth sports in China.
In July 2002, NIKE specially invited NBA superstar Vince Carter, known as "Dr. Funk", to come to Beijing. The purpose of Carter's trip was to support China's youth basketball career and spread Funk. culture.
In August 2002, Nike will sponsor a group of "street basketball teenagers" who represent the American free basketball culture to come to China to compete with their Chinese peers.
2. Adidas
In the world of sporting goods,
adidas has always represented a special status symbol, and some people call this symbol For the "Three Lines of Victory". Since its founding in 1948, adidas has helped countless athletes achieve great results and achieved many great achievements. Therefore, adidas can also be said to be the best example of trust and respect from everyone
"adidas" was founded by the German Adi Dassler (now run by the Frenchman Louis Dassler, chairman of Shangqi Advertising Company) ). I am not only a skilled shoemaker, but also an athlete who loves sports. His dream is to "design and produce the most suitable sports shoes for athletes." Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Due to his continuous research and development, the sports shoes he designed were loved by many top players. They not only shined in the Olympic Games, but also in the sports field since then. Establish a gold medal reputation. With recognition from all walks of life, Adi Dassler founded the adidas brand in 1948, and incorporated his discovery from his years of shoemaking experience into the design of new shoes by using three lines on the side of the shoe to make sports shoes more suitable for athletes' feet. So the adidas brand's first pair of sports shoes with three lines were presented to the world in 1949. Since then, people have continued to see the victory scenes created by the "three lines of victory" on the sports field, and the three lines have become the logo of adidas. Today, adidas, headquartered in the town of Herzogenaurach, Germany, still adheres to Adi Dassler's concept of perfect shoemaking. , constantly exchanging ideas and needs with world-class top athletes and coaches, and after a series of repeated tests and tests, we have developed various ergonomic products, which can not only help all kinds of professional athletes improve their sports performance, but also improve their sports performance. To meet the needs of general market consumers for high-quality sports goods.
In recent years, adidas has not only made new breakthroughs in design and function, but its representative three-line design concept has also set off another wave of fashion trends, sweeping the new generation of young people to form a new popular style, leading global sports products to move towards A more diversified vision
3. Reebok
Founder: Mr. Costa (UK)
Year of establishment: 1895
Name meaning: Lively little antelope (African antelope)
Trademark: Jumping little antelope.
Current operator: Operated by American Fairwin.
Current nationality: American brand
Headquarters location: Boston, USA
Chronicles
1895: British amateur athlete Joseph Mr. William Foster (Joseph W Foster) hand-sewed a pair of spikes according to his own needs.
1900: Mr. Costa started his own shoemaking business, providing spikes for long-distance running clubs.
1920: Because "Costa" running shoes achieved great results for athletes on the track and field, Costa and his son named the shoe factory "Olympic Factory".
1933: Costa died, and his two sons inherited the business. In the 1950s, the company further developed and began to manufacture sports shoes suitable for other sports.
1958: Two of Costa’s grandsons established a joint company named REEBOK.
1979: American Fairwin obtained the distribution rights in North America for the first time.
1982: Feil’s keen market acumen proposed the design of women’s healthy dance shoes, and then made the first pair of healthy dance shoes with ready-made leather, which caused the sales of Reebok shoes to skyrocket. At the same time, Fairwin successfully purchased Reebok from the Costa family and established the International Reebok Company, with centers in Boston, USA and Massachusetts, UK.
4.Puma
Herzogenaurach (Herzogenaurach) is located in Bavaria, southern Germany. At the end of the 19th century, it was still an obscure town with a major economy. The traditional clothing industry, however, today is attracting attention because it is the headquarters of the world-famous sporting goods company PUMA.
A local shoemaker set up his own small workshop and factory, mainly making leather boots and slippers at the beginning. He has two sons: elder brother RUDOLF DASSLER (Rudolf Dassler) and younger brother. ADOLF DASSLER also worked in the factory. In 1924, when the two brothers grew up, they inherited their father's business and invented wooden nails for nailing leather bags under the soles of leather boots to prevent slipping. Unexpectedly, Popular; in that era, the German people loved football and their enthusiasm for football was unparalleled in the world, and players also demanded good sneakers, so making running and kicking shoes became their direction. As the company grew, the brothers had conflicts. In 1948, they decided to separate. The elder brother established PUMA, and the younger brother established Adidas.
After more than fifty years of hard work, PUMA has made remarkable achievements in the history of modern sports development. Over the years, PUMA has accompanied ball king Billy in many World Cup finals, tennis star Becker competed with his opponents on the green court at Wimbledon, and won many Olympic gold medals with Christie on the track and field. This is a manifestation of PUMA's continuous research and development and its close communication and development with the world's top athletes.
PUMA continues to develop towards glory, constantly seeks technological innovation, and promotes national fitness through the outstanding performance of the athletes it sponsors. Today, PUMA has developed into a large multinational company with numerous products sold all over the world, providing the best sporting goods to the majority of sports enthusiasts.
5. Fila
FILA, the Chinese name is "Fila". This brand was founded in 1926 by the FILA brothers in BIELLA, Italy. In the 1970s, FILA products developed and expanded, covering many fields, and now they are involved in various sports.
It has become one of the most famous fashion sports brands in Italy
6. Converse
Converse is an American brand. In 1908, Mr. Marquis Mills Converse founded CONVERSE ( Converse) company, specializing in the production of sports shoes. The world's first basketball shoes were made by CONVERSE.
Since the advent of the All Star sneakers, which marked the model of CONVERSE in 1917, CONVERSE All-Star classic canvas shoes have become a household name synonymous with canvas shoes around the world, and are known as the "Rolls Royce" of canvas shoes. "
In 1936, CONVERSE sponsored the U.S. Olympic team for the first time. Subsequently, CONVERSE became the sponsor of the U.S. Olympic team in the 1948 London Olympics, the 1964 Tokyo Olympics, and the 1976 Montreal Olympics. Through the Olympic Games On this big stage of the world's top sports, CONVERSE has gained the influence of the world's top sports brands.
After CONVERSE was listed on the NASDAQ in the United States in 1982, its business performance has been rapid.
In 1991, CONVERSE basketball shoes became the designated game shoes of the NBA.
In 1993, Dongguan Baoyuan Shoes Co., Ltd. became the general agent of American CONVERSE in China.
In 2001, Mr. Bill Simon took over CONVERSE and worked hard to improve it. The overall performance has been greatly improved. Later, he was favored by NIKE, and only then did the NIKE merger and acquisition in 2003.
Since NIKE merged with CONVERSE in 2003, CONVERSE's performance began to improve by leaps and bounds. Currently, the members of the NBA five-man team sponsored by CONVERSE are forward Chris Bosh who plays for the Toronto Raptors, point guard Kirk Hinrich who plays for the Chicago Bulls, shooting guard Dwayne Wade who plays for the Miami Heat, and plays for the Memphis Gray. Bears point guard Troy Ben plays for New York Knicks center Mike Sweetney. Among them, Bosh, Wade, and Hinyich were selected as the NBA's Rookie of the Year in the 2003-2004 season
7. New Balance New Balance
New Balance was founded in Boston, USA in 1906, specializing in foot replacements. A special man produces sports shoes
In 1960, he produced the world's first pair of multi-width sports shoes
In 1972, current president and CEO James S. Davis bought New Balance Company, at that time, hand-produced lasts in five widths and uppers in two heights, becoming a pioneer in the shoe industry
In 1976, it was selected as the "King of Jogging Shoes" by "Runner's World", a professional sports magazine< /p>
1999-2000 Became the fastest growing sports brand
The designated apparel of the Chinese National Track and Field Team in the 2000 Sydney Olympic Games
Ranked second in the United States in 2000
Officially launched in China in 2003
New Balance’s 100th anniversary in 2006
8. KswissK-Swiss
The famous American brand K-Swiss
K-Swiss was founded in 1966 by a pair of Swiss brothers (Art) and Earnest Brunner. The two men were full of enthusiasm and successfully produced the world's first pair of all-leather shoes. Tennis shoes—K-Swiss classic shoes (K-Swissclassic). Its beautiful and classic five-element design caused a sensation immediately after its launch, and it has continued to this day for more than 30 years. K-Swiss has won many awards in the world of sports shoes. In 1990, K-Swiss was selected as the "Best Company of the Year" by the American Footwear
News magazine. Later, in 1991 and 1992, the epoch-making K-SwissSi-18 technology was selected as the "Best Tennis Shoe of the Year" by the authoritative American magazine (Tennis Magazine).
In 2000, K-Swiss achieved a 28.5% increase in the U.S. sportswear and leisure series, and was renamed as one of the top five sports and leisure brands in the United States
9. Asics
< p>In 1949, Mr. Onitsuka Kihachiro founded Onitsuka Tiger, the predecessor of ASICS, in Kobe, Japan. Since the 1956 Olympic Games, Onitsuka Tiger has been loved and respected by athletes from all over the world.In 1970, Onitsuka Tiger became the largest running shoe manufacturer in the United States, and more than 70% of famous athletes wore Onitsuka Tiger!
In 1977, Mr. Onitsuka Kihachiro integrated and founded ASICS (爱世) (Asics), diversifying its products. Asics (Asics) has always produced products that best meet sports needs with high-tech and high-quality standards, and has developed a number of patented technologies, such as: asics-GEL super shock-absorbing glue , AHAR super wear-resistant rubber, DUOSOLE super wear-resistant anti-slip large midsole, SPEVA super elastic midsole, DUOMAX dual-density anti-tilt device, TRUSSTIC midsole elastic shock-proof sheet, etc. Multiple technologies are combined with each other to prevent the wearer from injury At the same time, enjoy more sports fun!
In 2002, Asics ranked among the fifth largest sporting goods brands in the world and became a well-known brand loved by professional athletes and sports enthusiasts around the world. Brand.
10. Hi-Tec
HI-TEC is a world-renowned sports and outdoor brand. It was established in the UK in 1974. Its products are sold in more than 100 countries and is a long-standing British brand. (hi-tec) Hiking Shoes
Although the ranking is like this, I personally think that among the domestic sports brands, except that the style is not too novel, Reebok’s quality can definitely be ranked first