According to the letter of intent to disclose Admiralty shares, the company plans to issue no more than 26.53 million shares in the initial public offering, and the number of shares publicly issued shall not be less than 25% of the total share capital after issuance. The initial inquiry date of this issuance is 202 1 year 1 month 12, and the subscription date is 202 1 year1month 17. After deducting the issuance expenses, 258 million yuan was used for the expansion project of Qingyuan Admiralty production base and 39.7 million yuan was used for the construction project of technology center. According to the analysis, combined with fundamental analysis, Admiralty shares are worth buying. However, investment is risky and you need to be cautious when entering the market.
What is the competitive advantage of 1. Admiralty?
(1) technology and R&D advantages
Independent technological innovation ability and continuous R&D investment are important guarantees for automobile interior and exterior decoration enterprises to continuously penetrate into the supply system of automobile manufacturers. Since its establishment, the company has always attached great importance to R&D and innovation. After more than ten years of industry accumulation, the company has the ability to research and develop synchronously with vehicle manufacturers, and has formed unique technical advantages in mold design and manufacturing, injection molding and surface decoration treatment, and has formed rich technical achievements. As of the signing date of this prospectus, the company has 9 1 patents, including 8 invention patents and 83 utility model patents.
(2) Customer resource advantages
The company mainly faces the whole vehicle manufacturer or the first-class supplier under its OEM system. When selecting qualified suppliers, an automobile factory will generally make a comprehensive evaluation of the supplier's technical research and development strength, product quality, management level, production cost and safety and environmental protection production status. The screening standard is high and takes a long time. As qualified suppliers, automobile interior and exterior decoration enterprises can often directly participate in the synchronous research and development of vehicle manufacturers, and even participate in the formulation of specific product parameters of vehicle manufacturers under certain circumstances. Therefore, vehicle manufacturers often establish long-term and stable cooperative relations with competitive suppliers such as R&D strength, production technology and quality control system, and once the suppliers are selected, they will not be easily replaced. After years of accumulation, the company has successfully entered the supply system of major vehicle manufacturers around the world, and established long-term and stable cooperative relations with many well-known vehicle manufacturers at home and abroad. The issuer is a first-class supplier of European FCA, Hyundai Kia, Volvo, FAW, FAW Car (000800), Shares Bar, FAW-Volkswagen, General Motors, Passenger Cars, Changan Ford, Changan, Great Wall Motor, Xpeng Automobile, BYD, Weilai Automobile, Li, Tesla China and Intimate Automobile. As well as the second-tier suppliers of FAW Toyota, GAC Toyota, Guangqi Honda, Dongfeng Honda, GAC Passenger Car, Dongfeng Nissan, Dongfeng Qichen, gac fiat and other well-known vehicle manufacturers, they enter the supply chain system of General Motors, Ford Motor Company, Chrysler, Tesla, North American Toyota, North American Honda, LUCID and RIVIAN through DAG.
(3) Product quality advantage
Automobile manufacturing is a highly refined and specialized system engineering, and the product quality of automobile parts is very important, which directly affects and determines the market competitiveness of automobile parts enterprises and the cooperative relationship with vehicle manufacturers. Since its establishment, the company has determined the management policy of giving priority to product quality, and passed the certification of IATF 16949: 20 16 quality management system. The company established a quality management system according to the requirements of IATF 16949: 20 16 quality management system, and established a perfect quality management system and product inspection system in raw material procurement, production, quality inspection and other links according to the relevant industry standards and the requirements of downstream customers, and formulated strict inspection standards, strictly implemented, supervised and evaluated, and continuously improved, so as to make the company's quality management system operate at a high level. The high-standard product quality management system makes the company's product quality reach the world-class level, which is deeply recognized by downstream vehicle manufacturers, deepening the cooperation between the company and vehicle manufacturers and increasing the customer base.