How to identify the authenticity of Hericium erinaceus biscuits?

The manufacturer of fake monkey biscuits is a pharmaceutical company named Jiang Zhong Group. This well-known enterprise, which produces stomach medicines such as "Jianwei Xiaoshi Tablet", developed a biscuit with stomach nourishing effect by using the characteristics of Hericium erinaceus, and registered the trademark of "Monkey Gu". "Monkey Gu" biscuits went on sale in September 20 13. Although it is expensive, this product sells well. \x0d\\x0d\ Recently, this enterprise is a little annoyed: in some supermarkets, a biscuit with the trademark "999" and the name "Monkey Mushroom" is sold side by side with "Monkey Gu" biscuits. It is difficult for consumers to distinguish the true from the false with the same size packaging box, similar font shape and similar color packaging. If you are not careful, you will be confused by these two "monkeys". \ x0d \ x0d \ According to the relevant provisions of China's Anti-Unfair Competition Law and Patent Law, unauthorized use of the unique name, packaging and decoration of a well-known commodity, or the use of a name, packaging and decoration similar to a well-known commodity, causes confusion with other people's well-known commodities, and causes buyers to mistake it for the well-known commodity, which constitutes unfair competition and is suspected of infringing the patent right of design. \ x0d \ x0d \ Not only "Hericium erinaceus" but also many biscuits named "Hericium erinaceus" are fake. Similar to the "Monkey Mushroom" biscuits, these biscuits are basically the same as the "Monkey Mushroom" biscuits in the river in terms of size, shape, color and pattern, and can be confused with the real ones. \x0d\\x0d\ False is true. A consumer said: "I thought' Monkey Gu' was a fake! I know there are Hericium erinaceus in the world, but I have never heard of Hericium erinaceus! " All kinds of "fake monkey head" and "real \x0d\ Gui Li" make Jiang Zhong Group, the trademark owner of "Monkey Gu", miserable. Li Bin, director of functional food in the marketing department of the group, said that as many as six kinds of biscuits have been found, and "new products" are constantly emerging in the market. \ x0d \ x0d \ genuine and fake products are sold in The Secret Behind \ x0d \ x0d \ why can both the real "Monkey Gu" and the fake "Monkey Mushroom" sell so well? The fundamental reason lies in the "stomach nourishing" function of Hericium erinaceus \ x0d \ x0d \ China is a country with frequent gastrointestinal diseases, which has always been called "a big country with stomach diseases". In the traditional culture of China, there has always been a saying that stomach diseases are treated by three methods and supplemented by seven methods, such as "steamed bread nourishing the stomach" and "millet porridge nourishing the stomach". \x0d\\x0d\ According to the literature, Hericium erinaceus is a treasure for nourishing the stomach for both medicine and food. As an ingredient, there is a saying in ancient times that "the monkey head in the mountain, the seafood bird's nest", and it is also called "the four famous dishes" with shark's fin, bear's paw and bird's nest. \ x0d \ x0d \ According to Li Bin, the dry content of Hericium erinaceus in a box of 720g "Monkey Gu" biscuits is about 1 1%, which is equivalent to 634g fresh products. \ x0d \ x0d \ Sun, an academician of China Academy of Engineering and a professor at the Food College of Beijing Technology and Business University, said that just as silky fowl, hawthorn and red dates are all ingredients, but they also have medicinal effects, the food made from Hericium erinaceus can naturally nourish the stomach as long as it is of good quality and sufficient quantity. This is the truth of "dietotherapy" in China traditional culture. \ x0d \ x0d \ counterfeiting and infringement, only severe punishment can control the hot sale of \ x0d \ x0d \ fake "monkey aunt", which not only makes the real "monkey aunt" suffer huge losses, but also infringes on the rights and interests of consumers. \ x0d \ x0d \ The above-mentioned "Hericium erinaceus" biscuit with the trademark of "999" is produced by a Henan enterprise named "Sanjiu Enterprise Group". This kind of "double-material" counterfeit not only infringes on the patent right of appearance design of "Monkey Gu" biscuit packaging box, but also imitates the "999" trademark of China Resources Sanjiu Medicine. China Resources Sanjiu Medicine issued a statement on April 25th this year, saying that the company has no property right relationship with Sanjiu Enterprise Group and has never authorized it to use the \ x0d \ "999 \ "series of registered trademarks. All products marked as "Sanjiu Enterprise Group" in the market are not produced by China Resources Sanjiu. \ x0d \ x0d \ There is also a Hericium erinaceus biscuit named "Mansika". The price of its 720g package is in 69 yuan, 39 yuan and 29 yuan in different supermarkets. The price of Jiang Zhong Group's "Monkey Gu" cake \x0d\ in the supermarket is 105 yuan, and the package is 720g. Li Bin thinks that the so-called Hericium erinaceus biscuits cost only 20 to 30 yuan, and the Hericium erinaceus ingredients are not enough at the current market price. \ x0d \ x0d \ It is understood that Jiang Zhong Group has filed a lawsuit against Manska Hericium erinaceus biscuits for infringement, and the Nanchang Intermediate People's Court recently ruled that Manska Hericium erinaceus biscuits were prohibited from litigation, and ordered Manska Hericium erinaceus biscuits manufacturers to immediately stop manufacturing and selling infringing products. Several other "shanzhai" companies, such as Sanjiu Enterprise Group, are also being sued. \ x0d \ x0d \ Sun believes that many fake and shoddy products are "famous brands" and "fake and shoddy products", which are repeatedly banned and never changed. The important point is that the punishment is too light. Sun suggested that the punishment for trademark infringement should be increased, so that counterfeiters will lose their blood and the infringers will be unable to move.