Focusing on six major sectors, such as new display technology, home display application, travel display application, educational display application, entertainment display application and commercial display application, Hisense, Skyworth, TCL, Guangfeng, Visionox, Huaxing Optoelectronics, Tianma, CLP Panda, Samsung, LG Display, Sharp, Lerong and Xiaomi and other industrial chain enterprises participated deeply. Nail technology can only record some aspects of this event.
"Eye War" Led by Terminal Products
For a wider audience, terminal products such as color TV are the "original attractions" on UDE20 19. After all, the final product is an intuitive participant in life. In this "large-scale live experience", well-known terminal manufacturers such as Hisense, Skyworth, TCL, Guangfeng, Samsung, Sharp and Lerong not only showed themselves, but also naturally shouldered the "heavy responsibility" of attracting audiences.
In Hisense booth, which has led the domestic color TV market for many years, laser tv and ULED TV are indispensable. However, Hisense focused on the world's first multi-screen TV U9, which was just launched not long ago. With the application of innovative overlapping screen display technology, overlapping screen TV adopts a new display scheme of upper and lower panels, which is very competitive in the light and dark level and delicate color presentation of images, and the image quality performance of LCD TVs such as color and contrast will be doubled.
The emergence of self-confident H3 quality chips represents Hisense's consistent pursuit as a technology school. Through the built-in AI-HDR engine technology and top-notch image processing technology, the chip greatly improves the color, clarity, contrast and fluency of TV pictures, and comprehensively optimizes the TV viewing experience.
Skyworth's key words are still organic light emitting diodes and 8K. In addition to technology, Skyworth's products are also pursuing artistic flavor and interest. 8K organic light-emitting diode screen TV, with clever screen design and semi-closed structure, allows users to get a better sound experience when watching TV, which is quite innovative from appearance design to technical thinking, and is also an attempt to highlight the decoration of home appliances. Chinese style has a retro trend.
Transparent OLED TV is also an interesting product. Besides being used as a TV lamp, it can also be switched between translucent and fully transparent states, further highlighting the decorative nature of color TV products.
Sharp also uses 8K as the key word of the booth. Among the color TV products on display, one of Sharp's products has considerable advantages in size. Sharp 120 inch 8K TV has high contrast and refresh rate of 120HZ. Adopt AM mini LED+QD backlight technology to improve brightness and contrast. 57,600 LED backlight partitions are designed to present rich colors.
Samsung, a full range of QLED 8K TVs were all present. In this brand booth, the most eye-catching thing is the previously announced 999,900 yuan.
98-inch QLED 8K product. It is understood that based on Samsung TV quantum dot 8K processor, whether it is streaming media, set-top box, HDMI, USB transmission, or even content pushed by mobile terminals, 8K artificial intelligence enhancement technology can get rid of the limitation of original resource resolution and rely on machine learning to select appropriate image texture, reduce image noise, reconstruct image edges, and realize the upgrade of various formats of content to 8K image quality. The outstanding feature of Samsung's 8K TV is the 8K artificial intelligence enhancement technology, which can quickly optimize the content of standard definition, high definition, FHD, 4K and other resolutions to 8K level.
The "old rival" LG happens to be opposite to Samsung, which also makes the OLED and QLED show the same posture as "gallants". It is emphasized that the essence of QLED is still LED TV, not the focus of LG booth, but a large number of organic light-emitting diode terminals still attract attention. In addition to rollable products and transparent TV, double-sided TV has also attracted many viewers' attention. However, from the current point of view, this form of product is inevitably subject to some restrictions in the use scenario.
Similar to Samsung, LG is both an "athlete" and a "coach" in the display technology industry chain. After all, it is the largest supplier of large-size OLED panels in the world. Partner's products are also "endorsed" in UDE20 19. These brands include Sony, Philips, Skyworth, Hisense, Changhong, Konka and other well-known brands.
Previously, Guangfeng, who focused on laser display technology research and development and B-side business, showed his new image on UDE20 19. Guangfeng Science and Technology landed with its strong Mi Feng science and technology. Based on the laser display technology platform of Guangfeng ALPD, Mi Feng Science and Technology has built a brand-new 4K laser tv lineup, from professional cinemas to home cinemas and even living room scenes, which not only shows the latest achievements of laser display technology, but also creates five laser giant screen scenes at the exhibition site, integrating a variety of audio-visual applications such as living room TV, home cinema, big game screen and bedroom audio-visual.
6 18 lerong, which achieved good results, is returning to its peak. UDE20 19, which brings the latest 5th generation super tv, not only has professional configuration, excellent image quality, humanized operation and bright appearance, but also has achieved a new breakthrough in eye protection, which can be called "healthy TV": it adopts "clean blue" technology to solve the problem of blue light's harm to eyes from physical optics, and it also has humanized experience of "color vision assistance" for the blue light of backlight led chips. By adjusting the color of the original picture in real time (replacing the part that the color vision impaired user can't perceive), the color vision impaired user can distinguish the content that could not be distinguished originally.
In addition to the above-mentioned terminal products that reflect the technical strength, various brands, especially domestic brands, have also demonstrated the smart home layout with TV as the core, such as Lerong's whole house smart home system, Hisense's smart home model, Skyworth's AIoT Ecological Center, TCL's AI×IoT display, etc.
Universal application of new technologies in the future
In addition to end products, the application of new technologies also shows its unique charm.
Visionox presents the application of flexible display outside the "folding screen". In the "Intelligent Travel" exhibition area of UDE20 19, Infinite ∞, the vehicle application concept of Visionox flexible screen, presents the innovative application concept of flexible AMOLED screen in the future intelligent cockpit.
In the "future car space", we can see Visionox trying to use the shape and display characteristics of the flexible AMOLED screen to configure the screen in positions including rearview mirror, steering wheel, gear lever, seat back and rear windshield, aiming at changing the interaction mode in the car. More screens are not only for entertainment or interaction, but also for security.
For example, a flexible screen is embedded in the A-pillar of a car to display the image of the environment outside the car in real time, so that the A-pillar is "transparent" and the security risks caused by the blind area of the A-pillar are solved. The innovative application of "transparent A-pillar" from concept to landing has been realized. On April 20 19, He Zhong U, the world's first mass-produced visual A-pillar car, was unveiled and pre-sold. It is through the combination of AR technology and Visionox flexible screen that the A-pillar is wrapped on the screen, achieving the effect of "transparent" A-pillar. This is also the first application of domestic AMOLED flexible screen in mass production models, marking the formal commercialization of flexible vehicle display applications from the concept stage.
Visionox also brought a one-handed UI technology based on folding flexible AMOLED screens. It is understood that this technology can complete interface selection, switching and other actions through simple single gesture operation through the design of floating buttons, which once again strengthens the convenience attributes of future large-screen mobile terminal applications such as folding, aiming at achieving more convenient human-computer interaction.
Also aiming at travel display applications are Huaxing Optoelectronics and Tianma.
In the application of tourism display, Huaxing Optoelectronics exhibited 12.3 inch MINI LED special-shaped display, 12.3 inch ultra-narrow bezel display, 15.6 inch narrow bezel plug-in display and other products. It is understood that the goal of these products is to get a smoother and more comfortable visual experience in the car.
AMOLED flexible folding screen is also the focus of Huaxing Optoelectronic Exhibition, which can not only be folded statically, but also be bent dynamically, and there is no pressure to fold in and out. 65-inch Q-Cell large viewing angle display, 3 1 inch high-precision inkjet printing display, 43-inch light field display and 75-inch UD high refresh rate display further present the richness of Huaxing Optoelectronic product line. Of course, the key lies in the application landing. Retail, education, training, esports, transportation, etc. They are all the scenes that Huaxing Optoelectronics focuses on.
In the application of travel display, Tianma showed a multi-screen touch display screen, which realized the integration of instrument display, central control display and co-pilot display.
Peking Opera facial makeup dolls are the eye-catching products of Tianma booth. The facial display is composed of two 7.4-inch organic light-emitting diode flexible screens, which can completely realize the "face change" in the follow-up. Folding the screen, Tianma is not absent. In addition, a transparent screen and an electronic shelf label display screen are displayed for retail scenes.
Xiao Yi Science and Technology from Hangzhou showed naked-eye 3D demonstration with BOE. This technology aims to let the public directly watch 3D image effects without wearing 3D glasses. It is said that there will be applications listed at the end of the year. Also displayed in naked-eye 3D is Ningbo Weizhen Exhibition, which built a small viewing space on the spot.
On the whole, the upstream display technology providers mainly focus on flexible display, so the downstream terminal products, especially small-size products, should undergo great changes in the near future, and more forms of products may be introduced.
At UDE20 19, look at the future of monitors.
Laser, stacked screen, organic light emitting diode, QLED；; Transparent TV, double-sided TV, mural TV and full-screen TV; 5G+8K, naked eye 3 d; Folding screen, vehicle display screen; Eye protection technology, image quality gain; Core algorithm and image quality chip; Smart life, the whole house is interconnected ... "Top of the Wave" said: "The development of science and technology is not uniform, but in the form of a wave." UDE20 19 is showing a reality of scientific and technological development in the display field in recent years: "waves" are constantly emerging, and anyone can become a "trend leader". Such a grand event has combed the current development of the display industry, and the more important significance is to face the future.