Insiders pointed out that it is no accident that Mengniu yogurt is enthusiastically sought after by consumers. Its popularity represents the development trend of the beverage industry, that is, it extends from carbonated drinks, tea drinks, juice drinks and sports drinks to today's milk drinks; Compared with other kinds of drinks, milk drinks are not only cool and thirst-quenching, but also nutritious, and are a new generation of healthy drinks. With the growing influence of Mengniu yogurt, the milk beverage market will also grow.
It is reported that Mengniu yogurt is made of high-quality fresh milk, which not only tastes fresher and smoother, but also retains the nutrition and health of milk in sweet and sour, making the added value of the product higher. A girl wrote in her diary: I choose to drink Mengniu yogurt every day, which brings me unlimited potential and makes me full of vitality.
"In addition to rich nutrition, the taste of Mengniu yogurt is also very popular." Another girl who loves Mengniu yogurt joked that life is rich and colorful, how can she let go of the "sour" experience? I hope to use Mengniu yogurt to help her youth and record her growth.
In fact, the reporter saw that Mengniu yogurt is full of youthful breath: colorful packaging is the color of youth, and the "sweet and sour" taste is the experience of youth. Not only that, the reporter also found that Mengniu yogurt not only has a variety of packaging such as Tetra Pak and plastic bottles, but also has a variety of flavors such as original flavor, strawberry, blueberry, mango, aloe and AD calcium, and these different flavors seem to be designed for girls with different personalities. Girls want to show their youth and personality, and they want to experience the process of "sour and sweet", which is exactly what Mengniu yogurt advocates. "Self-confident, young, fashionable and full of vitality"-the brand personality of Mengniu Yogurt echoes the unique youth declaration of girls.
Many analysts believe that as the representative of a new generation of milk drinks, Mengniu yogurt with both nutritional value and delicious taste is becoming the new favorite in the market after carbonated drinks, tea drinks and sports drinks. It brings new tastes and more choices to young girls, who get pleasure from the sweet and sour taste. By participating in the "Super Girl" competition of Mengniu Yogurt, young girls bravely faced success and failure, and experienced not only joy but also bitterness, all of which are rare wealth in life. "The result is far less important to me than participation and process. Being able to stand in the center of the stage and show yourself is the greatest success. " A "super girl" player of Mengniu yogurt told reporters in an interview that she hoped that the judges and teachers could point out their shortcomings and deficiencies more directly in the competition, and "good medicine tastes bitter"-it can help me grow better.
Cyndi Wang, the new spokesperson of Mengniu Yogurt, and experts from China Dairy Industry Association, National Public Nutrition and Development Research Center and National Authoritative Food Testing Center witnessed the birth of a product that will soon lead the development trend of milk beverage.
As one of the most innovative brands, Mengniu yogurt has been making great efforts since the beginning of 2007, and a series of actions of Mengniu yogurt have attracted much attention from the industry. At the press conference, the "upgrade element" of Mengniu yogurt upgraded products-"beneficial bacteria factor" became the focus of the audience. Cyndi Wang, a new singer from Taiwan Province Province who spoke for Mengniu yogurt upgraded products, brought fashion and vitality to the press conference.
In his speech, Dr. Liu Zhiwei of the National Center for Public Nutrition and Development pointed out that the key to the upgraded version of Mengniu Yogurt lies in the "beneficial bacteria factor", which can proliferate the beneficial bacteria in the human intestine, increase the number of beneficial bacteria in the body by 20%, and promote the absorption of nutrients such as calcium, iron and zinc, thus strengthening the absorption effect of nutrients by the human body; At the same time, "beneficial bacteria factor" can promote intestinal peristalsis, improve gastrointestinal function, inhibit the growth of harmful bacteria and promote the synthesis of B vitamins.
In the early research and development process of "beneficial bacteria factor", through scientific laboratory research, the experimental process and excellent function of beneficial bacteria factor have been certified by CNAL (the only government-authorized institution in China-China National Accreditation Committee for Laboratories) and CMA (short for China Metrology Certification, which provides fair data for product quality evaluation and achievement appraisal, and has legal effect), and obtained the testing certificate.
At the meeting, experts also pointed out that Mengniu yogurt took the lead in creating a new era of milk drinks with both "nutrition" and "absorption". From then on, nutrition no longer depends on how much it is ingested, but on how much it can actually be absorbed; Not to see if the product is nutritious, but to let consumers really get nutrition. Mengniu yogurt has played a leading role in the industry from "meeting consumer demand to guiding consumer demand".
As Professor Nan Qingxian, the chief expert of Science and Technology Committee of China Dairy Industry Association, said in his speech, this product upgrade has found a new direction for the development of milk beverage products, both in terms of products and consumer experience platforms, and will have a far-reaching impact on the upgrading and development of the entire dairy industry.
According to Bai Ying, vice president of Mengniu Dairy, the upgrade of Mengniu Yogurt aims to provide consumers with more nutritious and easily absorbed milk drinks, so that Mengniu's corporate mission of "strengthening China people" falls on specific product performance, and the patented formula of "beneficial bacteria factor" will surely bring consumers a brand-new nutritional experience. He said that innovative Mengniu will continue to bring better products to consumers, technological Mengniu will continue to work to meet consumers' higher nutritional needs, and passionate Mengniu will continue to do so.