Looking back, look at Nokia's lonely process. In fact, many crises can be avoided. How powerful Nokia was in those days. However, just like overnight, the huge Nokia "empire" fell apart. In addition to embarrassment, Nokia's affairs are also worth pondering.
At that time, Nokia occupied most of the domestic market with its powerful patents and Saipan system. In terms of global market share, statistics show that Nokia's market share accounts for about one-third of the global share. What a huge amount of data this is, and how huge the user community is.
But Nokia, which has such a large user group, can say that its "rule" has completely collapsed because it has not paid attention to it.
The appearance of Apple, the trend of 3G network era.
In 2008, Nokia's strong rival Apple released its first 3g mobile phone. This seems to have no effect on Nokia. Anyway, new mobile phones appear every day, which is just a trivial matter. According to the Internet, the old director of Nokia at that time, seeing Jobs holding an Apple mobile phone, ridiculed Jobs that Apple had no physical buttons. Nokia's neglect of Apple's mobile phone also laid a curse for its decline.
The emergence of IPhone3g is also a distinctive banner in the 3g era. In 2008, China began to popularize 3G networks. In 2009, the three major operators officially started to operate 3G networks. A new network era has begun.
Jobs and his Apple mobile phone just seized this trend and made their own brand reputation. Apple mobile phones have also become a new choice for consumers. On the other hand, Nokia, although it owns the patents of 2G network and 3G in the new network era, has not made good use of its own resources and grasped the trend of the new network era, and Nokia has slowly begun to decline.
Android and IOS, and then give Saipan a fatal knife.
Compared with Nokia mobile phones, the emergence of Apple mobile phones is nothing, just giving consumers one more choice. However, when Apple brought its own IOS system and Google brought its own Android system, * * * gave Nokia the last fatal knife.
At present, the system is the most important bottom layer of a mobile phone. A smooth and powerful mobile phone operating system is what consumers value most. At that time, Nokia's most powerful point was its own Saipan system.
With the powerful Saipan system, Nokia has also established its own "mobile phone dynasty". Even if it was as powerful as Samsung at that time, it had to temporarily avoid Nokia's edge. The emergence of two major systems, IOS and Android, can be said to make Saipan stand on its own two feet. But the end result is the desolation of Saipan and the victory of IOS and Android. What is the reason?
The software developed by Nokia for its own mobile phone is also dominated by itself. As for the internal configuration, as a consumer, it can be said that it is completely ignorant. But what about IOS and Android? In the era of mobile Internet initiated by Apple and Google, its two major system platforms, IOS and Android, are open to global software developers. This move is the most cruel and deadly one.
Apple and Google have 7 million developers around the world, and they are competing with domestic software developers in Nokia. Just by the figure of 7 million, I don't know how many times more than the number of developers in Nokia. It's like ants fighting giant elephants with their small bodies. Therefore, Saipan's withdrawal is also reasonable.
Try to turn over and be completely lonely.
After Android and IOS became mainstream, Nokia is also trying to turn over. Finally, Nokia set its sights on Microsoft's Windows mobile operating system at that time in an attempt to continue to fight against IOS and Android. As the boss of computer system, Microsoft is supposed that the mobile phone system will not be too bad. At that time, many mobile phone manufacturers chose Windows system.
But there is a big difference between Nokia and these manufacturers, that is, other mobile phone manufacturers choose Windows system, only some of their products use Windows system, and other products use Android system. After all, the IOS system is only used on Apple phones.
I think that this time, Nokia can continue to gain a foothold in the mobile phone market even if it can't restore its past prosperity. But users find that Windows mobile phone system is much more difficult to use than Android system. It takes more effort than Android. This also allows users to quickly abandon the Windows mobile phone system and join the Android camp.
Without the recognition of consumers, Microsoft can only choose to withdraw from the competition in the mobile phone market. However, Nokia that wants to survive on Windows will never turn over. The bleak Nokia also sold its mobile phone business to Microsoft. At that time, Nokia could lower its arrogant head and choose to use Android. I think Nokia's situation will become another scene.
Set sail again, the market does not recognize it.
In 20 17, Nokia released its first Android phone, Nokia 6 (Nokia's first Android phone was Nokia X), in an attempt to set sail again. After all, there were many consumers who had feelings for Nokia at that time, even the author was no exception.
However, Nokia is not the Nokia it used to be. By feeling, Nokia did get some consumers. However, Nokia seems to overestimate itself. In the era of smart phones, as soon as Xiaomi 2 appeared, a new term-cost performance was circulated among consumers.
On the other hand, Nokia 6 is priced around 1700 yuan. It stands to reason that this price is completely acceptable, but don't forget the cost performance. At this point, Nokia did not do it. Nokia with Qualcomm Snapdragon 430 can't compare with other mobile phones at all.
The mistake of product positioning can be said to be Nokia's achilles heel. Although some users have been obtained, the number is really too small. This time, Nokia failed to sail again. The disapproval of the market can be said to be a fatal blow to an enterprise.
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From our current point of view, these crisis problems of Nokia are actually completely avoidable. And Nokia's business, I believe, is also worth learning from every enterprise. So how to solve these crisis problems in the process of enterprise development? I think these places can be used as a reference.
Attach importance to the challenge of the opponent. Nokia can be said to despise its rivals, which makes it very lonely. If Nokia can see the crisis and improve its products when Jobs shows up with an IPhone, I believe Nokia still has a chance.
Grasp the trend of the times. The emergence of the 3G era marks the end of the 2G era. Nokia has not seen this new era and has not firmly grasped the trend of the times, which is also the reason for its loneliness.
Be innovative and adventurous. Nokia, which holds some 3G patents in its hands, did not make rational use of this to innovate its own mobile phone in an attempt to stabilize the market, and then chose to sell it. For an enterprise, it is difficult to take root and survive in this rapidly changing society without the spirit of daring and fighting.
Wrong market positioning. Nokia is back in the market. At this time, it is not the original "overlord" Nokia. If you want to regain market recognition, you must be satisfied with consumers. Obviously, Nokia didn't do this. Without actual market research, trying to make the market satisfy it with arrogance, the final result is not recognized.
For today's Nokia, especially after what I said above. Have you considered using HarmonyOS system, which is also an opportunity for Nokia to regain market recognition?