Introduction:
In 2018, my country's automobile industry was generally operating smoothly. Affected by policy factors and macroeconomics, production and sales were lower than expected at the beginning of the year. Under this situation, in order to comply with the development trend of intelligent, connected, electrified and shared automobiles, Zotye Automobile maintains intensive investment in new products, new technologies, new businesses and other aspects, and plans for the future in advance. , to enhance the company’s competitiveness.
According to Zotye Automobile’s annual report, the company produced a total of 142,952 vehicles and sold 154,844 vehicles in 2018. During the reporting period, the company achieved sales revenue of RMB 14,764,439,500, realized a total profit of RMB 663,960,000, and a net profit attributable to shareholders of the listed company of RMB 799,886,800.
Table 1: Overview of Zotye Automobile’s 2018 financial data
In 2018, Zotye Automobile continued technological innovation to enhance the company’s core competitiveness. The company promotes the development of new technologies, new materials, and core components, accelerates the research and development of intelligent technologies such as OTA technology, smart cockpits, and autonomous driving, achieves innovation in projects such as intelligent networking and driverless driving, and provides effective solutions for the field of intelligent travel. During the development process of vehicle models, nearly a thousand valid national intellectual property patents have been formed. Zotye's five models, including T700, T600, T500, T300 and Z360, have successfully completed the National VI emission announcement declaration. This is a reflection of Zotye Automobile's research and development level reaching a new stage, and also Zotye Automobile's determination to actively respond to the State Council's "Blue Sky and White Clouds Defense War" .
On the brand side, the company has clarified a five-year plan with the "412 Strategy" as the guide, "intelligent service" as the main line, and "brand reshaping" as the goal, fully opening up the road to brand improvement in the 3.0 era. . According to the established plan, 2018 is the first year of "brand remodeling", 2019-2020 is the deepening year of "brand remodeling", and 2021-2022 is the pilot year of "brand remodeling". Zotye Automobile has also won more than 10 corporate honors including "Top 30 Chinese Automobile Industry", "Honorary Award of the 2018 Major Brand Annual Summit", "China's Influential Development Potential Brand", "Top Ten Innovative Brands in China (Industry)", etc., as a backbone of the automobile industry The powerful corporate image enters a new era.
Zotye Auto recognized the development direction of new energy vehicles earlier and was one of the earliest domestic car companies to enter the field of new energy vehicles.
In terms of technology, after years of development, the company has built strong comprehensive strength and industry influence in the field of new energy vehicles. At present, it has complete vehicle design, trial production, testing and component development capabilities for new energy vehicles; among them, core components such as power battery management system, battery pack, motor controller, and motor have initially completed independent research and development design, and have gradually converted to Independent research and development and production.
It is understood that the online ride-hailing joint venture between Zotye and Ford will adopt pure electric models, and the Zotye Z500EV will be the first model for rental use by online ride-hailing operators and drivers. A large part of the daily expenses of traditional fuel vehicles comes from fuel consumption. In comparison, the electricity cost of electric vehicles will be much lower. Especially for online car-hailing car owners, the average daily mileage is far higher than that of ordinary car owners, and the demand for operational economy is even more prominent. Zotye Auto launched pure electric online car-hailing services for leasing. On the one hand, it reduces the initial car-purchasing investment for drivers engaged in online car-hailing services. On the other hand, it increases the marginal revenue of drivers’ average daily mileage, thus stimulating supply and increasing industry vitality.
The 2019 "Government Work Report" proposed "promoting the construction of charging, hydrogenation and other facilities." This is the first time that hydrogen energy has been included in the "Government Work Report" and is considered a positive signal for the government to promote the development of hydrogen fuel cell vehicles.
"Made in China 2025" proposes to further expand the operation scale of fuel cell vehicles to reach 1,000 vehicles. By 2025, supporting infrastructure such as hydrogen production and hydrogenation will be basically complete, and fuel cell vehicles will be fully operational. Regional small-scale operation has elevated the development of hydrogen fuel cells to a strategic level.
Relevant people believe that the hydrogen fuel cell vehicle industry is expected to officially implement the "Ten Cities, Thousand Vehicles" plan in 2019. By providing financial subsidies, it is planned to develop 10 cities each year in about 3 years, with each The city launched 1,000 new energy vehicles for demonstration operation. This means that 2019 will be the first year of commercialization of fuel cells. In the field of new energy vehicles, it will be equally divided with electric vehicles in the future.
Regarding hydrogen fuel cell vehicles, Zotye Automobile has already focused on the future and has reserved a series of forward-looking advanced technologies in advance. At this year's Shanghai Auto Show, Zotye Auto not only released four new pure electric vehicles, EZ500, ET450, E330, and ES330, but also launched its first mass-produced fuel cell vehicle, the E200 FCV, which is expected to be launched next year. The Zotye E200 FCV hydrogen fuel cell model is a phased strategic achievement of Zotye Auto's layout of hydrogen fuel cell vehicles. It also reflects Zotye Auto's strong technical reserves and gives investors confidence in Zotye Auto's future development. (Reprinted from Caijin.com)