Appearance design is an indispensable part of the overall quality of the product, also known as "industrial appearance design", which refers to the new design of the shape, pattern or combination of color, shape and pattern of the product, which is aesthetic and suitable for industrial application.
Benefits of applying for a patent
1. As an intangible asset, patent has great commercial value and is an important means to enhance the competitiveness of enterprises.
2. Enterprises will apply for patents for scientific research achievements, which is the basis for enterprises to implement patent strategy.
3. The quality and quantity of patents are the embodiment of enterprise's innovation ability and core competitiveness, and the symbol of enterprise's identity and position in this industry.
4. Enterprises can gain long-term benefits by applying the patent system.
5, enterprises have a patent is a necessary prerequisite to declare high-tech enterprises, innovation funds and other scientific and technological plans and projects.
Benefits of applying for a trademark:
1, which is convenient for consumers to identify brands and create brand effects;
2. Improve product awareness and establish brand image;
3. Trademark registrants enjoy the exclusive right to use trademarks and are protected by law to prevent counterfeiting;
4. Prepare for applying for well-known trademarks;
5. A trademark is an intangible asset, its price can be assessed, and its value can be realized through transfer, license or pledge;
6. Enhance customers' understanding of products or services;
7. Trademark is a necessary condition for quality inspection, health inspection and bar code.
References:
Article 2 of the Detailed Rules for the Implementation of the Patent Law also stipulates: "The term" utility model "as mentioned in the Patent Law refers to a new practical technical scheme for the shape, structure or combination of products", that is to say, a utility model patent refers to a new scheme for the shape, structure or combination of machines, equipment, devices, appliances or devices, which can manufacture products with practical value or practical use in industry. Compared with invention patents and utility model patents