You are invited to attend.
In order to further strengthen the inheritance and innovation of Shennong culture in Yan Di, the "20021Suizhou Yan Di IP Creative Design Competition" sponsored by the Propaganda Department of Suizhou Municipal Committee, assisted by the Chinese Information Committee of China Chinese Information Society, and hosted by the School of Urban Design of Wuhan University and Tencent.com was officially launched.
This activity is specially planned to welcome the "Root-seeking Festival of Yan Di Hometown of Chinese in the World in the Spring Festival". With the theme of "Creation and Inheritance", we sincerely invite national design talents (teams) to focus on "Yan Di Culture", highlight the requirements of innovation and inheritance, dig deep into the cultural connotation and elements of Yan Di, and design original, memorable and practical creative works to meet the needs of Suizhou cultural tourism promotion.
I. Organizational structure
Organizer: Propaganda Department of Suizhou Municipal Committee of CPC.
Co-organizer: Chinese Character Information Committee of China Chinese Information Society.
Organizer: School of Urban Design, Wuhan University, Tencent.com.
Academic support: huazhong architecture magazine.
Second, the competition summary
(1) Competition Theme: Innovation and Commitment
Inheriting Chinese excellent traditional culture through innovation and creation in the new era.
(II) Content background: Yan Di's intellectual property image and cultural and creative product design.
All Chinese in the world claim to be descendants of the Yellow Emperor, and Emperor Yan is regarded as the ancestor of Chinese people. Emperor Yan Shennong began to teach people to farm; Taste a hundred herbs and invent medicine; Use hemp as cloth to make clothes; Japan and China are markets, initiating the first transaction; Cut tung for piano, practice silk for string; String wood is arc, wood is vector; Making pottery as a utensil and smelting axe; Live on the terrace and live in peace and contentment. It is a symbol of China's United struggle.
Third, the registration instructions
(1) participants
Mainly teachers and students (teams) of design-related majors in colleges and universities across the country, as well as social talents (teams) who love creative design.
(2) Competition time
1. Registration time: 2026 54 38+0-2026 54 38+0. Send the electronic file of the registration form (see attachment 1 for details) to the designated contact email address (469160 169@qq.com). Please indicate "Yan Di IP registration+school name or individual name or unit (team)".
2. Submission: 20265438+0-20265438+0-May 23rd. Send the electronic file of the work to the designated contact mailbox (469160 169@qq.com). Please indicate "Yan Di IP works+school name or individual name or unit (team) name+design works name" as the subject of the email.
3. Selection of entries: May 24th, 20265438 +0 —— May 24th, 20265438+0,31. All entries will be displayed by Tencent online. The organizers invited well-known experts in related fields to review and determine the winners.
4. Awards announcement: June 0 1, 202 1—June 5, 2021.The organizer will announce the winners online through the media, and the Commissioner will inform specific individuals or teams.
5. On-site award: On June 6th, 20021year, the winners will be invited to attend the Yan Di Shennong Cultural High-end Forum and Yandi Cultural and Creative Boutique Conference held in Suizhou (the organizer is responsible for the accommodation and meals of the winners during the participation, and the round-trip expenses will be borne by himself. If the above arrangement conflicts with the national epidemic prevention and control regulations at that time and needs to be adjusted, it will be notified separately).
Fourth, the contest judges
Liu Yutang (former vice president of Hubei Academy of Social Sciences of Huazhong Normal University, distinguished professor of Hubei University)
Huang Min (Vice President of School of Urban Design, Wuhan University)
Cheng Jiujun (Director, Department of Visual Communication Design, School of Design and Art, Beijing Institute of Technology)
Chen Jiong (Head of Design Department, School of Art, China Renmin University)
Long (Assistant Dean, School of Design, Jiangnan University)
Qiu Yin (Design Director of Founder Font Library)
Verb (abbreviation for verb) competition requirements
(1) design requirements
1, the image has the spirit and demeanor of the ancestor of Chinese humanistic and cultural heroes;
2. Strong sense of image recognition, novel creativity, coordinated colors and rich artistic imagination;
3. Image has brand marketing value and is suitable for production and application on various carriers;
4. The product conforms to the design concept of ecology, environmental protection, neatness, comfort, safety and beauty;
5, the product fully considers the actual needs such as functionality, which is conducive to the promotion of IP image;
6. The overall layout is unified and coordinated, and the vision is coherent.
(2) Team requirements
If there are no more than 4 people signing up for the competition, it is necessary to determine a contact person to be responsible for the contest contact and other related matters; Each team can invite 1 mentor. Once the list of players is registered and confirmed, it shall not be changed in principle.
(3) Job requirements
1. This competition is based on the myths, legends and historical stories of Shennong, Yan Di. The design contents include: (1) the IP image of Yan Di Shennong, that is, the abstract figure form that conforms to the public aesthetics; (2) Using this image, combined with some needs in life (encouraging Suizhou industry to combine with Suizhou characteristic agricultural and sideline products), design practical cultural and creative products. Wenchuang product categories include but are not limited to: clothing accessories, office gifts, daily necessities, product packaging (see Annex 2 for the general situation of Suizhou industry) and so on.
2. The design scheme is arranged on the 1 horizontal A 1 plate (height 594 mm, width 84 1mm) in JPG format, and the resolution is 300dpi；; The chart should include IP image design, cultural and creative product design and concept description;
3. The cultural and creative products in the entries shall provide standard three views and at least one rendering, and the expected materials shall be indicated in addition to the concept description.
4. The design of the entries pays attention to the combination of traditional culture and modern science and technology, artistic value and practical function, creative design and market demand, pays attention to the innovative design of traditional crafts and traditional materials, and designs more cultural and creative products that meet the modern aesthetic needs. Entries should pay attention to uniqueness, originality and purity, have certain foresight and advancement, and are not easy to be homogenized with products on the market at present.
VI. Competition Awards
First prize (*** 1 group): 20,000 yuan/person (group)+certificate/person.
Second prize (***2 groups): bonus 10000 yuan/person (group)+certificate/person.
Third prize (***3 groups): bonus 5000 yuan/person (group)+certificate/person.
Award for Excellence (***5 groups): bonus 1000 yuan/person (group)+certificate/person.
Finalist award (*** 10 group): certificate/person
Excellent tutor award (***3 groups): bonus 1000 yuan/person+certificate/person.
Seven. Related statement
(1) This competition does not charge any fees such as registration fee and evaluation fee.
(2) Original statement
In the end, all the entries are original works of the contestants, and they have not infringed any other people's intellectual property rights such as patents, copyrights and trademarks. At the same time, the works that have participated in any form of competition activities are refused to participate. Otherwise, it will cancel its qualification for this competition, finalist and award-winning, recover the bonus and certificate, and reserve the right to pursue legal responsibility. All copyright or intellectual property disputes arising from the entries have nothing to do with the organizing Committee.
(3) Intellectual property rights of the entries
The Organizing Committee has other copyrights except the right of signature of the entries (preliminary and final), including but not limited to the right of distribution, exhibition, information network dissemination, publishing right and use right. , and will not pay extra fees. Designers have the right to sign. Non-related units and individuals are not allowed to use it in any form without authorization.
(4) There shall be no words, patterns, marks and other symbols irrelevant to the design scheme in the entries. Do not meet the conditions, as invalid, disqualified.
(5) The schedule and time arrangement of this competition shall be subject to the competition documents published regularly.
(6) All entries are regarded as recognition of the provisions of the announcement of this competition, and the final interpretation right of related matters of this competition belongs to the organizing committee of this competition.
Eight. contact information
(1) Overall planning of activities
Dr ren, associate researcher, deputy director of experimental center, school of urban design, Wuhan university.
(2) Contact person
1, School of Urban Design, Wuhan University
Lu Huanhuan
Tel: 1507232243 1 e-mail: 469 160 169@qq, com zip code: 430072.
Address: Pearl Garden, School of Urban Design, Wuhan University, No.299 Bayi Road, Wuchang District, Wuhan
2. Propaganda Department of Suizhou Municipal Committee
Zheng yanda
Tel: 0722-359303 1
Address: No.0/8, Baiyun Avenue, Suizhou, Hubei.
3. Tencent com
Shi Xiaoli
Tel: 027-8679988 to 347
Address:No. Donghu Road 18 1, Wuchang District, Wuhan City, Hubei Province