199 1 year, Anta's logo was hung at the gate of a shoe-making workshop in Jinjiang, Fujian for the first time. After more than 20 years of development, Anta Sporting Goods Co., Ltd. has now become the largest comprehensive sporting goods brand company in China.
As early as 2005, Anta established the first enterprise technology center recognized by the state in China's sporting goods industry. In order to make a pair of sports shoes suitable for China's feet, it collected tens of thousands of data on China's feet from time to time, and set up R&D centers in the United States, Japan, South Korea and China.
Extended data
Anta brand
1, Anta children
Anta children mainly create healthy and comfortable products for children aged 3- 14, accompanying them to exercise freely and grow up healthily. Its products focus on sports and lifestyle, covering clothing, shoes and accessories, which fully meet the daily needs of children in schools, sports, travel and other occasions.
2.fila
The Philo brand was founded by Philo Brothers in Italy on 1926. In 1970s, in order to cooperate with the diversification strategy, the brand expanded the sportswear business with broad prospects at that time.
And developed tennis, skiing, swimming, golf, mountaineering and other products, marketing in France, Italy, the United States, Japan and other more than 30 countries and regions, Italy is a well-known high-level sports and leisure brand. In 2009, Anta will take over the trademark rights and operation of Italian brand Fila in China.
3. Spandi
20 15 Anta acquired the British brand Sprandi, which was born in Britain in the 1990s. With the revival of British urban culture at that time, a large number of young people took to the streets to explore the emerging cultural characteristics of the ancient city by walking. Among young people, the newborn Sprandi became popular through word of mouth because of her beautiful appearance and comfortable walking.
The brand Sprandi has been continuously developing the technology of urban walking shoes, and creating a scientific and technological platform for urban walking-sports comfort system.
4.disante
2065438+On February 23, 2006, Anta Sports (2020.HK) announced that the group will spend 65438+500 million yuan to set up joint ventures with Descente Global Retail Limited, a subsidiary of Tokyo-listed company Disante Japan, and Itochu, a subsidiary of Tokyo-listed company ITOCHU Corporation, to exclusively operate and engage in the design, sales and sales of various products with the "Descente" trademark in China (excluding Hong Kong and Macao).
"Descente" introduced by this joint venture is a well-known functional sportswear brand in Japan, focusing on ski supplies. Anta said that the joint venture company will start retail business in the first half of 20 17, mainly targeting high-end markets in the region, including skiing, comprehensive training, running and other products.
5. Cologne
On 20 17 10, Anta Sports announced the completion of all the procedures for establishing a joint venture with Kelon Sports. Kolon Sport was founded in Korea on 1973. Kolon Sport takes evergreen trees as its brand symbol and always advocates outdoor culture close to nature.
6. Little cow
On 20 17 10, Anta Sports announced the acquisition of 0/00% equity of the well-known children's wear brand Kingkow/kloc-0 and the ownership of related trademarks. KingKow, founded in 1998, specializes in designing and selling children's clothing and accessories aged 0- 14, and is famous for its excellent quality and unique design.
7. Anta -NBA joint brand
On 20141kloc-0/3, NBA China and Anta Sporting Goods Co., Ltd. announced in Beijing that they had formed a long-term partnership, and Anta officially became the official market partner and NBA licensor. Anta has launched a full range of Anta -NBA co-branded sports shoes and accessories with team and league logos.
References:
Baidu encyclopedia-Anta