Brief introduction of Ma Xinsheng.

Ma Xinsheng, director and secretary of Shandong Boxing Winery. Born in June, 1952, 165438+ was born in Dianzi Town, Boxing County, Shandong Province. According to the analysis of insiders, the integration of Anbaili Supermarket led by Ma Xinsheng will have two major missions: First, as the forerunner of the state-owned assets reform of Shanghai state-owned enterprises, explore a new mode of reorganization and integration of state-owned capital in the field of competition; The second is to explore how state-owned commercial enterprises can establish and consolidate the dominant position of the market in the completely market-oriented commercial competition. 1993 was named senior economist in May. Since 1984, the profits and taxes of small factories with 100 people have tripled in three years, and 1987 has exceeded the 30 million yuan mark. Sales revenue and profits and taxes have increased year after year. By 1994, the sales revenue reached1500,000 yuan, and the profits and taxes reached 40 million yuan. More than 60 new varieties have been developed. 1988, the provincial excellent product "Qiu Jin Tequ" entered the international market. The designed "Qiu Jin Tequ" outer packaging box won the first excellent packaging award of Provincial Hall 1. The developed "Oriental Palace Wine" has been well received by experts, business people and consumers from packaging design to trademark conception. Dong Gong series products "Dong Gong Liquor" and "Dong Gong Jia Liquor" won the World Gold Award and Silver Award in September 199 1 respectively. Dong Gong's Special Song, Dong Lang Jia Jiu and Dong Gong Jia Jiu won two world gold and silver awards in June 1992. According to the needs of users, more than 60 kinds of packaging and decoration of high, medium and low-grade products have been introduced. "Qiu Jin Tequ" won the second prize of provincial packaging and decoration, and dozens of trademarks were patented with the approval of the State Patent Office. In order to smooth the sales channels, more than 1300 sales points at or above the county level have been established throughout the country. In the case that the factory's production capacity is small and can't meet the sales demand, it is decided to make up for the shortage of the factory's output by outsourcing processing, which greatly increases the profit and tax of the winery and becomes a large local profit and tax household. There are more than 150 market information consultants in China. Widely publicize the products and corporate image of the enterprise in radio stations, TV stations and newspapers all over the country, which greatly improves the visibility of the enterprise. Trained 100 sales staff who know how to operate and manage. I was awarded 8 times at the county level and 6 times at the prefecture level. 199 1 was rated as a "model worker" in Shandong Yiqing, and 1993 was rated as a top talent in the region. The management system in charge was commended 9 times at the county level, 7 times at the prefecture level and 3 times at the provincial level, and was rated as "advanced collective" by the provincial and provincial land light systems year after year.