1. It is easy to learn the latest SEO technology. But now there are a lot of learning materials on the Internet, most of which are outdated. In order to prevent everyone from learning wrong and outdated knowledge, I teamed up with some website optimization experts on the Internet to form this group. The beginning of SEO was 23wu , the middle of SEO is 142, connect them in series, and add 871 after SEO. Let you know what a good SEO course is. There are many tutorials in this area on the Internet, but many of them are outdated because the Internet is constantly changing. This is also to prevent everyone from learning wrong and outdated knowledge. , what I want to say is, unless you want to learn this knowledge and get yourself Internet opportunities, if you are just joining in the fun, don't come.
Secondly, if you don’t study, your SEO will be useless
The gap between people does not lie in IQ, but in thinking and learning. Many friends who do SEO, I What I have to say is that I am almost like rubbish. Although my words are unpleasant, they are rough but not rough. Tell me, what do many SEO people do now to do their work? Revolving around external links, revolving around inclusions, using outdated and outdated methods, having fun every day, if a new person comes in and passes this trick to others, the new person can only believe and obey. , you have deceived yourself and others. If you plan to play with SEO like this, you might as well go home and retire early. SEO is not done this way. If you want to blame it, you can only blame it. Many people who do SEO now are either lazy or not learning. Either you study with the wrong person, or you learn the wrong tutorial, so your SEO skills can only be that of a three-legged cat, and you can't afford to be hurt.
Earlier, in line with the invincible rule of "content is king, external links are king", what SEOs like to do most is to use all means to send content for external links. Nowadays, many people who have studied SEO for many years are still doing this kind of thing. Are you really out? If you don’t know what else SEO can do besides posting external links and creating content, you really should re-understand the SEO industry. ”
SEO is a very competitive and very mixed industry. The reasons are as follows:
1. The entry barrier is low, and anyone can master some basic operations with training< /p>
2. Search engine algorithms update quickly. Almost every few years, SEO concepts and technologies will be updated
3. Various industries do not pay attention to SEO, and its significance to website operations I don’t understand, and many big guys have also changed careers
4. SEO is divided into replicable optimization and non-replicable optimization. The former is easy to learn, while the latter requires long-term practice and accumulation.
Ranking should not be a purpose, but a result. In other words, whether writing content and sending external links is right or wrong depends on your attitude towards external links and content. If you are trying to exploit loopholes, This opportunistic way of obtaining rankings will definitely be punished by search engines. If you are dedicated to helping search engines, they will be moved by your efforts and give you the rankings and weights you deserve.
< p>What is the problem of search engines? It is the problem of users.The main function of search engines is to solve information and information problems. If you can help it solve this problem
First, you can get rankings, and secondly, you can get user traffic.
SEO is not about optimization. You have to remember "search engine algorithms." Ever-changing, the user experience will never go out of style.” Therefore, the answer to this question is natural. SEO comes from life and is higher than life!
Now is also the era of Internet +, and I want to move my business to To do it on the Internet, you need a carrier to display your own products, either building a website platform or building an online store, because only in this way can others find you. In fact, building a website is easy, and applying for an online store is also easy, but the most difficult thing is How to obtain traffic? Traffic is equivalent to customers in our traditional business. If we want a website to obtain traffic, we cannot do without SEO optimization technology. This is the technology to master the entire Internet traffic entrance, and it is also a powerful tool for our traditional enterprises to open up Internet channels. If you want to play with Internet+, you must learn the technology of SEO.
?
3. The core of SEO is Internet thinking
The first connotation of "SEO" is "Internet thinking +", and the first step for traditional enterprises to integrate "Internet +" is Understand the Internet, so understanding Internet thinking is a basic start. What is Internet thinking? In the long-term development of Internet business models, many Internet companies have accumulated a large number of cases and data, which is enough for them to summarize a methodology suitable for their own development. This methodology can be regarded as Internet thinking. Internet thinking is summarized by Internet companies and is more suitable for online business models, so it is not very suitable for traditional companies to operate offline. "Internet +" requires traditional enterprises to first understand Internet thinking, and then explore new business models based on actual conditions.
Let me talk about my views on some recent misunderstandings about Internet thinking.
1. It is not because of the Internet that we have Internet thinking. Rather, it is the development of Internet technology and the continuous impact on traditional business forms that has led to the centralized explosion of this kind of thinking. The reason is very simple. Productivity determines production relations. Changes in the technological and commercial aspects of the Internet will inevitably bring about changes in the way upper-level people think.
2. Internet thinking is not the exclusive preserve of Internet people. It’s not that you have this kind of Internet thinking because you are in an Internet company, nor does it mean that traditional companies don’t have this kind of thinking. Internet thinking is a way of thinking, it does not belong to any type of person. There are also many people from Internet companies who do not have this kind of thinking.
3. Internet thinking is not a panacea that can cure all diseases, but it is not an inflated realm either. Under the guidance of Internet thinking, we can re-examine some of our original business habits. The habit of fragmented reading in modern society has led to us often having only half-understandings. Many people do not have a deep understanding of Internet thinking and just appropriate it everywhere. This is a bit sad.
4. Most people are using Internet thinking for marketing, but few people have completed the systematic thinking of Internet thinking. After the cases of selling beef brisket and pancakes and fruits were criticized by most people, a large number of people used Internet thinking to package them, selling TVs, selling steamed buns, selling bathroom ware, selling home furnishings, etc., and some even wanted to use the Internet. Thinking to transform a brothel! Having said that, using Internet thinking for marketing itself is also about gaining eyeballs, attention and traffic. Traffic thinking itself is also a type of Internet thinking. So, how to understand Internet thinking? It is still the nine major thinking of the "Dugu Nine Swords" that I summarized before, including: user thinking, simple thinking, extreme thinking, iterative thinking, traffic thinking, social thinking, big data thinking, platform thinking , cross-border thinking.
Here I will tell you about the business logic behind it, especially for traditional enterprises facing Internet transformation.
True Internet thinking is a re-examination of the traditional enterprise value chain, which is reflected in the three levels of strategy, business and organization, as well as in each value chain link for research, production and marketing. And the "value chain" of traditional business has been transformed into the "value loop" of the Internet era
The "value loop" is user-centered, strategy formulation and business model design must be user-centered, and business development To be user-centered, organizational design and corporate culture construction must be user-centered. The strategic, business and organizational levels are all designed around end-user needs and user experience. This is the "value loop" model in the Internet era.
Among them, at the business level, the user side and the supply chain side are connected to form a closed loop, which will continuously realize the dynamic transfer of value. Users will feed back their needs to R&D and production, and R&D and production will form products or services. Then it is passed to the sales end, which forms a second cycle by contacting users. This "value loop" model transformed by Internet thinking will have a profound impact on traditional business ecology and business theory. The "value loop" requires us to continuously pay attention to user needs, listen to user feedback and respond in real time. This is the basis for future enterprises to establish business models.
So, how is Internet thinking distributed in this "value ring"?
1. Strategic level
Main proposition: How to clarify industry positioning? How to formulate Strategy? How to design a business model?
Typical thinking: user thinking, platform thinking, cross-border thinking
2. Business layer
(1) Backend: Product R&D and supply chain
Main proposition: How to do business planning? How to do brand positioning and product design?
Typical thinking: user thinking, simple thinking, extreme thinking, iterative thinking, Social thinking
(2) Front-end: brand and product marketing
Main proposition: How to do brand communication and business operations? How to make business decisions?
Users Thinking, flow thinking, social thinking, big data thinking
3. Organizational level
Main proposition: How to design organizational structure and business processes? How to build organizational culture? How to design assessment mechanism ?
Typical thinking: user thinking, social thinking, platform thinking, cross-border thinking
4. To those friends who are investigating the industry.
As long as you want to do many things in this world, you can do it, and any difficulties that need to be overcome can also be overcome. It does not require any iron will, let alone any skills or strategies. As long as a person lives a simple and interesting life, you will eventually find that the Creator's arrangements for the world are all natural.
Our stress usually does not come from really heavy work, but from our lack of ability to relieve stress. The lack of stress-relieving ability is mostly due to the inability to trust others and self-proclaimed perfectionism and being picky.
A distant plan that is not difficult to implement means that you do not want to implement it. Tomorrow comes tomorrow, and there are so many tomorrows. People always like to talk about "what I want in the future" but never take action. They seem to think that they have the ability to live forever and have an unlimited future.
I hear people in their twenties and thirties say everywhere: "When I retire, I must" followed by "must", maybe buy a piece of land, maybe learn to paint, It might be learning pottery, practicing calligraphy, or taking a short trip. According to my statistics, 80% of them are things he can do now without spending time on his mobile phone.
You may think that working part-time is making money. In fact, working is the biggest and stupidest investment. What is the most precious thing in life? What else is more precious than our youth? ! Many people complain about poverty and lack of money and want to do business but cannot find funds. How ridiculous! In fact, you yourself
are a golden mountain (intangible asset), but you dare not admit it. I would rather bury it than use it. You would rather work for others humiliatingly and hand over your assets to your boss.
Just imagine, when you are born, God will give you a lot of money? Is there anyone who was very well prepared and then succeeded in starting a business? After all, only a handful of people are born with a silver spoon in their mouths, and they cannot be rich for more than three generations. Many great achievements are created by ordinary people.
Because you are content with the status quo! Because you have no courage, you are naturally timid and fearful and dare not choose another path! Because you don't have the courage to move forward and the spirit of transcending yourself!
Although you have thought about changing your life and your destiny of poverty, you have not done it because you dare not do it! You are afraid of losing, you are afraid of losing and becoming poor again and again! In the end, you don't even dare to think about it. You feel that you have worked hard and fought hard. You are ambitious and you have achieved the results you expected, so you give up. You can only be a wage earner!
Why have you always been a wage earner? Because you just follow the crowd, don't care about progress, have no money, and love face! Because you are afraid of your parents, you listen to your relatives, you have no opinions, and you dare not make decisions alone. You have traditional ideas and just want to work and earn some money to get married and have children.
And then you will grow old, sick and die, and follow the exact same path as your parents. Because you are naturally fragile and mentally retarded and just want to do regular work
.
Because you want to do business without capital, you want to sit at home and wait for the pie to fall from the sky! Because you complain that there are no opportunities, and when opportunities come to you, you can't seize them, because you don't know how to seize them! Because of your poverty, you have low self-esteem! You shrink back, you dare not do anything! You will only work for others!
You have no special skills, you can only use brute force! You, like your parents, are in a vicious cycle! Therefore, you will always be a wage earner who has been working!
Many people want to seize the opportunity, but when they want to do something, they often find many reasons for themselves to keep themselves in conflict! Constantly
wasting time and wasting time. Such as:
1. I have no eloquence - Wrong: No one is born to be good at speaking, and the master speech masters on the stage cannot speak well all at once. That is the result of countless rehearsals behind their backs! You are very good at cursing and complaining, but this kind of eloquence is worthless eloquence. When you watch others argue, you are full of judgments, but you don’t know how to reflect on yourself. If you had worked hard to practice, would you still speak today? Don’t you have eloquence?
2. I have no money - wrong: it’s not that I don’t have money, but that I don’t have the brains to make money. Have you been working for several years and have no money? Yes, but it was spent. Spending money on things that have no return on investment. Spending it on food, drinking and having fun, or storing it and depreciating it, does not maximize the value, so the money cannot make ends meet. Be a moonlight clan every month, go round and round, have no foresight, be a monk ringing the bell every day, and just muddle along.
3. I don’t have the ability - Wrong: If you don’t give yourself the opportunity to exercise, who will be able to do it from birth? Will you be a social elite as soon as you graduate? Success immediately as soon as you start a business? When others study hard, accumulate hard, and find methods, but you only do a little every day, you feel bored. After learning a little bit, I felt it was boring, after reading a few pages of the book, I didn’t want to read it, and I told myself and others that I was not interested in learning. Then I spent most of my life accomplishing nothing, complaining all day about God not giving me a chance. Ability is acquired through hard work. If you don't work hard to be capable, a genius will become a fool. But with hard work, no matter how stupid you are, you can become an elite.
4. I don’t have time—wrong: I have a lot of time, but I also waste a lot! While others are fulfilling, you are watching TV. While others are studying hard, you are wasting your time playing games. In short, time just feels superfluous and your life is getting more and more boring. When others make money, you envy others, but if you don't learn from others and seize your time to create value, you will be ignorant all day long.
5. I am not in the mood - wrong: I go out for fun when I am in a good mood, drink at home when I am in a bad mood, go shopping when I am in a good mood, play games when I am in a bad mood, and play games when I am in a good mood. Go enjoy yourself and take a nap when you feel bad. Good or bad moods are the same, but they just don’t do the right thing anyway.
6. I have no interest - Wrong: What is interest? Everyone is interested in eating, drinking and having fun, but there is no fun without achievement! If you don’t have money, what can you do to enjoy life? What are your interests? Are you interested in going out for a trip and coming back to earn money, going out to karaoke and coming back with an empty wallet, or going out for a lot of shopping and coming back miserable and working? Are you interested in taking the bus? Are you interested in signing in and clocking out at get off work? Are you interested if your family urgently needs a large amount of money and can't come up with it? I have borrowed money and have no money. Are you still interested? Are people selling rat poison interested in rat poison?
7. I’ll consider it—wrong: If I consider doing it, it’s possible, but I won’t be willing to do it if I don’t! When I think about working all day and not being able to do it, I might as well start doing it tomorrow! Then I thought about it, forget it, it’s not easy to make money! No, no, it’s not easy to make money even by working part-time, so I decided not to give up the opportunity! Oops, it’s getting dark, let’s talk about it tomorrow! Then the next day, because of the above 12345 points, because of thinking and thinking, the cycle continued, and finally could not make a decision. I hesitated, wasted a lot of time, and still got nothing.
There is a saying: "Poor people must be hateful!" It's not that you don't have opportunities in your life, it's that you don't strive for and grasp them! Too many excuses, too many reasons! Those who strive for it will try their best to fight for it, and they will try their best to find a way even if they don't have a penny! Those who don’t fight for it won’t be able to make money or get rich even if they’re given a million dollars, and they might even be completely defeated. This is the lack of mobility!
When you are poor, stay less at home and more outside.
When you are rich, spend more time at home and less time outside.
When you are poor, you have to spend money on others; when you are rich, you have to spend money on yourself. Many people do it upside down.