"Since we want to do this industry, we must make China a leader in this industry and make the country proud of us!" This is the oath made by Wang Dongsheng, Chairman of BOE Technology Group, when he decided to enter the display panel industry in 2003.
Come, look at a photo of Brother Sheng and recognize the face of someone you don't know!
20 17 12, Hefei BOE attracts the global attention, focusing on the flat panel display industry in China to "win the world" with the production of 10.5 generation line products.
10 years ago, the global liquid crystal display (TFT-LCD) industry was firmly controlled by the "iron triangle" composed of Japanese, Korean and Taiwan Province Province of China. LCD screens imported from Chinese mainland are worth more than $40 billion a year, second only to integrated circuits, oil and iron ore.
As a big country in electronic information industry, China cannot do without its own "rice"! On June 5438+ 10, 2003, BOE, which has been tracking and pre-researching flat panel display technology for nearly 10 years, acquired the TFT-LCD business of modern electronics and fired the first shot to enter the LCD industry.
"This industry is a strategic emerging industry with high technical threshold, high investment intensity, long payback period and fierce market competition. This cannot be done overnight. " Wang Dongsheng said, "At the beginning of entering this industry, we formulated the development strategy of' entrant-chaser-challenger-leader-leader', each stage lasts for about five years, and we plan to become a global industry leader by 2027."
June 5438+October 2005 10, BOE invested10.3 billion yuan to build the fifth generation line, ending the "era without independent LCD screens" in Chinese mainland. On June 20 1 1, the 8.5-generation line was completed and put into operation, which broke the foreign monopoly on large-size LCD screens.
The difficulties were unexpected: foreign giants cut prices, the sudden international financial crisis, and the market demand continued to be sluggish ... From the second half of 2008, BOE turned from profit to loss, which was very stressful.
High investment has not brought high returns, and the public's doubts, shareholders' complaints and public criticism are unstoppable.
Braking hard or turning to real estate? In the face of difficulties and temptations, BOE will continue to "follow the established strategy": in 2008, it invested 3.4 billion yuan to build the 4.5 generation line; In 2009, we invested 654.38+075 billion yuan and 28 billion yuan to build the 6th generation line and 8th generation line respectively. ...
"We firmly believe that it is an irreversible technical trend and historical necessity for LCD screens to replace color picture tubes, and its prospects are foreseeable." Wang Dongsheng said.
Facts speak plainer than words. Since 20 1 1, BOE has turned losses into profits, with a net profit of 2.353 billion yuan in 20 13 ... In the first three quarters of this year, under unfavorable conditions such as increasing downward pressure on the economy and exchange losses caused by RMB depreciation, BOE's total operating income reached 36.42 billion yuan, up 44.0% year-on-year, with a net profit of 6544.
The market share of smart phone and tablet computer screen ranks first in the world, and the gross profit margin of enterprises ranks first in the industry for two consecutive years ... Today, "five industry firsts" firmly establish BOE's leading position in the global display field.
Among BOE's "five world firsts", two "firsts" are particularly eye-catching: first, in 20 14 years, the number of newly applied patents exceeded 5,000; Second, the coverage rate of new products launched globally reached 38%.
"Technology can't keep up and will definitely be eliminated." Through in-depth research, the "Wang Law" highly recognized by international peers is put forward: if the price remains unchanged, the performance of display products must be more than doubled every 36 months. This cycle is shortening. "Around 20 10, BOE has a huge loss and is the most difficult to operate. We still insist on investing more than 7% of our operating income in research and development every year. "
The winner wins the world. BOE actively implements the strategy of "patenting technology and standardizing patents", and has participated in and presided over the compilation and revision of more than 20 international standards and national standards.
"In Hefu, BOE is not only a famous enterprise, but also a symbolic existence, because Hefu has more than 1.5 million employees, which is a particularly huge area." Song, member of the Standing Committee of Anhui Provincial Party Committee and secretary of Hefei Municipal Party Committee, said that in this sense, BOE not only created tens of thousands of jobs for the society, but also trained a large number of industrial workers.