Authoritative interpretation: What Internet qualifications are required for the e-commerce live streaming mini program APP platform? In early May, actor Liu Tao posted a social update and announced that he had officially joined Alibaba and became the official preferred officer of Juhuasuan. In the live broadcast on May 14, Liu Tao brought 148 million goods in 4 hours, and the live broadcast room was watched by more than 20 million people. Nowadays, live broadcasts have appeared on all major platforms. This also shows the popularity of the industry. More and more people are starting to live broadcast. Therefore, the profits of the live broadcast industry have also made investors in major industries eager to try. However, the relevant qualifications required for live broadcasts are It's not that easy either. So Zhongsen Enterprise Service will first take you to understand the development process of the online live broadcast industry. 1. Where does live broadcast come from? In 2016, more than 300 online live broadcast platforms appeared in China, and the number of live broadcast users also grew rapidly. When e-commerce platforms encounter traffic bottlenecks, major platforms are actively seeking changes and trying a model of e-commerce content and e-commerce community. The emergence of live broadcast platforms has allowed this attempt to be implemented. E-commerce platforms such as Taobao, JD.com, Mogujie, and Vipshop have launched live broadcast functions and launched live broadcast shopping guide models; live broadcast platforms such as Kuaishou and Douyu have cooperated with e-commerce platforms or brands to develop live broadcast e-commerce businesses. 2. Taobao live broadcast sales broke out in full force. During the "618" period in 2019, Taobao live broadcast drove product sales of 3 billion yuan. The number of merchants launching the broadcast increased by nearly 120 year-on-year, and the number of live broadcast sessions increased by 150 year-on-year. On Double 11 in 2019, only Taobao live broadcast transactions were completed. The amount reached 20 billion, and there were more than 10 live broadcast rooms worth 100 million yuan. Live streaming has become the biggest growth point for brand merchants during Double 11. Taobao's live streaming ability to bring goods has exploded in 2019, with live streaming leading to transaction growth of more than 150% for three consecutive years. This is the fastest growing e-commerce form in the world in the past three years. 3. The e-commerce live broadcast market has great potential. iiMedia Consulting data shows that the e-commerce live broadcast market size has reached 433.8 billion yuan in 2019, and it is expected that the total scale of the industry will continue to expand in 2020. Under the influence of the epidemic, the "cloud resumption" of many industries and the rising enthusiasm of consumers for "cloud shopping and cloud shopping" have further boosted the evolution of this model. After more than four years of development, more and more e-commerce platforms, video live broadcast platforms, MCN organizations, and brand manufacturers have participated in the live broadcast e-commerce industry. The live broadcast e-commerce industry chain has basically taken shape, and the industry has entered a period of rapid development. As of March 2020, the number of online live broadcast users in my country reached 560 million, an increase of 163 million from the end of 2018, accounting for 62.0% of the total Internet users. The number of e-commerce live broadcast users that emerged and achieved rapid development in 2019 is 265 million, accounting for 29.3% of the total netizens. 4. 2020: Comprehensively promote the "Internet" During the "Two Sessions" held on May 21, the influence of e-commerce development was mentioned many times to support the development of e-commerce. New business formats such as e-commerce, online shopping, and online services have played an important role in the fight against the epidemic. We must continue to introduce supporting policies, comprehensively promote the "Internet", and create new advantages in the digital economy. Support the recovery and development of catering, shopping malls, culture, tourism, housekeeping and other life service industries, and promote online and offline integration. Support e-commerce and express delivery in rural areas to expand rural consumption. Accelerate the development of new business formats such as cross-border e-commerce and enhance international freight capacity. At present, driven by the development of the Internet, a large number of physical enterprises have turned to online development. Therefore, if you want to occupy a certain market share in the e-commerce live broadcast industry, you need to have excellent product quality as well as complete Internet qualifications. 1. ICP License Zhongsen Enterprise Services - Professional in handling ICP licenses
Zhongsen Enterprise Services - Professional in handling ICP licenses As a commercial website, you must first obtain a value-added telecommunications business license (ICP) . The live broadcast platform does not belong to the general display platform. Fans buy gifts online and give them to anchors, and the platform makes money. Therefore, as a commercial Internet platform, an ICP license is essential.
The ICP certificate is a license for website operation. According to the "Measures for the Administration of Internet Information Services" and the "Notice on Licensing and Registration of Internet Information Services", commercial websites must apply for an ICP certificate, otherwise it will be illegal operation. Anyone who engages in Internet information services without obtaining a business license or completing registration procedures will be ordered to make corrections within a time limit by the relevant competent authorities in accordance with the law, and will be fined, ordered to close the website and other administrative penalties; if a crime is constituted, criminal liability will be pursued in accordance with the law. ICP business license provides paid information or web page production and other service activities to Internet users through the Internet. Such as banking services, stock trading, ticket trading, auction commodity buying and selling, fee payment, service APP, online mall, etc. The most typical one is the e-commerce platform. 2. EDI License Zhongsen Enterprise Services—Professional in handling EDI licenses
Zhongsen Enterprise Services—Professional in handling EDI licenses EDI is the abbreviation of online data processing and transaction processing business, which refers to the use of various A data and transaction/transaction processing application platform connected to a public communication network or the Internet, providing users with online data processing and transaction/transaction processing services through a public communication network or the Internet. EDI is responsible for e-commerce, targeting platforms where third-party merchants have settled. For example, online transaction payments where third-party platform merchants have settled on JD.com, Taobao, Meituan Waimai, and Didi Taxi all fall under the category of EDI. The difference between the two is that one releases information and the other occurs transactions. 3. Internet Culture Business License Zhongsen Enterprise Service—Professional in handling live web content
Zhongsen Enterprise Service—Professional in handling live web content Internet culture business license, that is, disseminating and trading cultural products through the Internet or Cultural activities, as well as commercial activities for profit, require a license. This license is called an Internet culture business license, and we often call it Wenwangwen. Among them, live broadcast is one of the Internet cultural products. Generally speaking. Internet cultural products include: (1) Internet cultural products such as online music entertainment, online games, online dramas (programs), online performances, online artworks, and online animations produced specifically for the Internet; (2) The combination of music entertainment, Games, plays (programs), performances, artworks, animations and other cultural products are Internet cultural products that are produced by certain technical means and copied to the Internet for dissemination. The most common ones are games and live broadcasts, such as Honor of Kings, Douyu, Huya, etc. Honor of Kings is a game-type article, and live broadcast is a performance repertoire and performance-type article. So the current e-commerce live broadcast industry needs to apply for an Internet culture license for live broadcast. Of course, you can also choose to acquire relevant qualifications to quickly get involved in the company’s economic activities. 4. Food business license As we all know, if you want to engage in food sales and catering services, whether you are opening a physical store, an online store, or a micro-business, you must obtain a food business license. 5. Radio and television program production and operation license Zhongsen Enterprise Service - specializes in handling radio and television program production and operation licenses
Zhongsen Enterprise Service - specializes in handling radio and television program production and operation licenses according to the " "Radio and Television Program Production and Operation Management Regulations" stipulates that the establishment of a radio and television program production and operation agency or the production of special topics, columns, variety shows, cartoons, radio dramas, TV series and other radio and television programs and the trading of program copyrights, agency transactions and other activities, A "Radio and Television Program Production and Operation License" should be obtained in accordance with this regulation. Online live broadcast platforms are responsible for the production and online broadcast of video programs and must obtain a "Radio and Television Program Production and Operation License". The above are several licenses required by the most common live streaming platforms. With these licenses, your e-commerce live streaming platform can be launched and operated normally. There are a few unpopular niche licenses later, and Zhongsen Enterprise Server will introduce them to you one by one when we have the opportunity. Zhongsen Enterprise Service is a professional agency center for value-added telecommunications business and Internet culture qualifications in Zhejiang Province. It specializes in providing consulting services to value-added telecommunications companies, online game companies and other high-tech enterprises. It has more than 8 years of experience in operating licenses. The company’s core personnel Already have more than 10 years of experience in Internet and game qualification processing.
In 2016, it was successfully listed on the Zhejiang Stock Exchange Center. Since its establishment, it has provided efficient and accurate services to thousands of various Internet companies, and has been well received in the industry! Service scope: Internet document processing, ICP certificate agency, Ministry of Culture game registration, network-wide/provincial network SP certificate agency , Game version number processing, agency for the whole network/provincial network call center, software trademark patent, municipal/national high-tech enterprise declaration, radio and television program production and operation license, commercial performance license, handling of the whole network/provincial network IDC/ ISP certificate, ICP annual inspection, Internet publishing license, Internet drug information services, etc.