Gionee's mobile phone has a bonus period, but in the profiteering period, Gionee's single marketing model-Ye Cheng advertising marketing was defeated by a single advertising marketing, which was straightforward, simple and rude and adapted to the competitive environment and market at that time. But today, with the development of the Internet, a brand-new business model, in fact, the transformation of the brand-new business model began from 2009-20 12. Jin Li did not have time to transform, but missed these six. All shareholders of Gionee Group, including the board of directors, are collectively dereliction of duty, which is connivance to the founding major shareholders. When a company is dominated by one person instead of making continuous progress, the crisis will inevitably form. How can it "establish the world"?
The final blow is "cash flow". Losing money is not terrible. The terrible thing is that the capital is broken. Once the capital is broken, how many excellent assets will be shorted by the capital. However, Jin Li has overdrawn for so many years, and even the chances of shorting may not be much. Now file for bankruptcy and see how many intangible assets Jin Li has. If an enterprise has no thickness or even the best underwear, it should really be said that it is the collective incompetence and blunder of the top management. Jin Li's bankruptcy also sounded the alarm for his peers. In today's market economy era, quality is the capital for enterprises to survive. If they can't make progress, they will be easily eliminated by the market. At the same time, it is expected that Jin Li can properly handle the liquidation matters, rearrange the layout and make a comeback.