Franchise is the ongoing contractual relationship between the enterprise organization, or the franchise chain head office and the franchise store. According to the contract, the head office must provide a unique business privilege, plus assistance in personnel training, organizational structure, operation management, and product supply and sales; and the franchise stores must also pay corresponding compensation; it is an economical and simple way of doing business. The way, through a product or service and marketing method, to achieve success with minimum risk and maximum chance.
There are many types of franchising business forms, which can be roughly divided into voluntary franchising, entrusted franchising and franchising according to the investment ratio and operating methods. An agent, also known as a business agent, is a general agent who accepts entrustment from others to facilitate or conclude transactions for others within the scope of his or her industry practices.