The beginning of a business: starting from scratch and hitting the wall repeatedly
On Gongye South Road in Yongfeng Industrial Zone, Lunjiao, you can see advertising slogans for Semikron commercial induction cookers along the road. The leader of this company, which specializes in commercial induction cookers, is born in the 1980s and is from other provinces. He came to Shunde in 2005 to start a business from scratch.
In 2005, Luo Yuji brought several colleagues who were working in the R&D department of an electronics company in Dongguan to Ronggui, Shunde, and founded Semikron Electronic Technology Company to engage in product research and development. "At that time, in Meijing Building, one computer and one burner were all we had." After a year of exploration, we turned to physical operations and shifted from selling technology to product production. In 2006, he gave up the field of household appliances, which had low entry barriers and prosperous market prospects, and turned to developing commercial appliances.
At that time, the high-power commercial induction cookers used in domestic hotels and other fields were basically imported from abroad. Carrying a large self-developed induction cooker weighing dozens of kilograms on his back, Luo Yuji went to Guangzhou and Beijing to promote it, but was repeatedly rejected by companies: "Can your domestically produced technology pass the test?" With unremitting efforts, he was impressed in Beijing. He met the boss of the largest local kitchen equipment manufacturer and won his first big order.
Entrepreneurship gains: more than 30 patents
After entering the field of commercial induction cookers for the first time in 2006, they found their way into the blank area of ????the market and began to taste it for the first time. Sweetness. "A commercial induction cooker movement can be sold for more than 6,000 yuan, and the profit potential is not comparable to that of ordinary household induction cookers."
However, business opportunities also attract people who are eager to get rich overnight. In the company, the people who serve as security guards and the employees who serve as drivers, after gaining experience, turn around and take away the skilled workers to start their own businesses. The lessons learned from this "incubator" impressed them deeply. How to protect technology? After some thinking, they began to apply for patents and now have more than 30 patents in the field of induction cookers. At the same time, they retain key talents by sharing equity. These experiences transformed him from a wage earner into an inventor and entrepreneur. "To achieve others is to achieve yourself." Luo Yuji was filled with emotion when he said this sentence. A boss who knows how to employ people must cultivate his own team. After training, he must delegate power to them to show their talents, give them sufficient spiritual and material rewards, and grow until they succeed.
Before establishing SEMIKRON, he worked for a company as a technology developer, but because his former boss only focused on his own achievements, he did not pay attention to team building and the stimulation of useful people. The serious imbalance between effort and income eventually led him to leave the company. In 2005, Luo Yuji established Semikron Company. His experience is like a mirror shining on the team's progress. In this big family company, as long as they are capable and can contribute to the company, they will receive very good treatment, and even outstanding members will be given equity shares. Because Luo Yuji firmly believes that only when all employees are united and work together can the company develop faster and more rapidly! When Luo Yuji decided to come to Shunde from Dongguan to work in the sea, his close friends strongly agreed and supported working together. They were also partners and helped him develop the original prototype of a commercial induction cooker. Today, this "elegant man" is still a member of Team Luo and holds the position of CTO.
Luo Yuji’s second opportunity comes from his own characteristics and abilities. One is his unique vision and his bold ideas. In order to improve his technology and develop new and better commercial induction cookers, he opened a SEMIKON commercial induction cooker food hall to experience "mother's hand cooking". Although it seems a bit unprofessional, the purpose is to allow chefs to practice and operate. This technology is more stable and more successful in the market, which also makes consumers more trustful in SEMIKRON products. When the innovative commercial induction cooker goes to the market, the reputation in the market is the charm of the SEMIKRON brand. Through the chef's own practical operation, he sums up his experience, puts forward valuable opinions, and constantly improves and innovates, so that technology creates the market and also won the market. Therefore, it can give Semicon companies a comparative competitive advantage and product evaluation.
Luo Yuji created a rapidly developing commercial induction cooker market with a team of 4 people.
He said that when he started the business, all they had was a computer and a burner. The four members did not even have a production worker, so they went to recruit people, from commercial induction cooker movements to complete machines, noodle cooking robots, cooking robots... Luo Yuji is a shy person. But when a team member talks about his peers taking orders, he will yell "get rid of it". We clearly see a strong Luo Yuji.
Luo Yuji does not shy away from his mistakes and is willing to reflect on them. He does not shy away from evaluating competitors. He carefully analyzes the pros and cons of each company with you, and is even willing to confess his own romance.