After so many years, there are now many luxury brands in the automotive industry that are also excellent and have very good products. Speaking of luxury car brands, the first thing that many people think of is BMW. , Mercedes-Benz and Audi, these three German car brands are also among the first luxury car brands to enter the Chinese market. Mercedes-Benz, BMW, and Audi are three German brands that are very popular in China. They are all status symbols. However, for many consumers, how to choose is a headache.
Mercedes-Benz: I think many people have the same idea as me. Mercedes-Benz is the most upscale in BBA. The German car brand is considered to be one of the most high-end car brands in the world. Its perfect The technical level, excellent quality standards, innovative ability to bring out the old and the new, and a series of classic coupe styles are commendable. On the one hand, Mercedes-Benz's brand influence in China is indeed stronger than that of BMW and Audi. On the other hand, Chinese people pay attention to qualifications. As the creator of cars, Mercedes-Benz is a senior brand.
BMW: When it comes to BMW, many Chinese people are sentimental. The "blue sky and white clouds" car logo is also the dream of many men. The biggest feature of BMW models is sports. Mercedes-Benz emphasizes comfort, while BMW focuses on vehicle handling and driving pleasure. Audi's brand history is too bumpy. In terms of qualifications, it is definitely not as good as BMW. However, in China, because Audi has a strong official car background, many people think that Audi is more dignified than BMW when driving. The sportiness and control feel are unmatched by the other two giants in Germany. In sport mode, the BMW car becomes very light/nervous, but once it switches to economy mode, it becomes stable again. Audi's positioning of "breaking through technology and enlightening the future" is well-deserved. In terms of the number of automobile patents, Audi ranks second in the world after Japan's Toyota.
Audi: Among the three brands, Audi is the most low-key, but you may not know that its global sales volume always ranks first among luxury brands. Domestically, Audi was the first luxury brand to enter China, regardless of its international status when it entered China. But it first established a supplier network in China, and Chinese auto parts suppliers almost grew up with Audi. Audi is also the German luxury brand that attaches most importance to the Chinese market, so Audi has always been the sales champion in the domestic luxury car market.