Huaming Enterprise was founded in 1993, headquartered in Shanghai, the economic and financial center of China, and is a large group company with rich experience in wood floor production. The group has two production bases-Shanghai Yi Ming Wood Industry Co., Ltd., Nanjing Linming Wood Industry Co., Ltd. and a trading company-Fujian Qiang Ming Industry and Trade Co., Ltd., with more than 600 employees. After 16 years of development, Huaming has grown into a super-strong joint-stock company. Huaming enterprise implements the strategy of "product diversification and combination", and its product line is very rich, covering solid wood flooring, three-layer solid wood flooring, multi-layer solid wood flooring, antique flooring, geothermal flooring, laminate flooring and various integrated boards. Life concept: quality first, quality first is the concept that Huaming has always adhered to. For more than ten years, Huaming has actively promoted scientific management methods such as total quality management and total equipment management, and comprehensively introduced advanced European floor production lines, paint production lines, fully computerized numerical control drying kilns, various testing equipment, knives and other supporting equipment, and successively passed ISO900 1 quality management system certification, ISO 1400 1 international environmental management system certification, and European CE. It is also based on European standards, which is a higher standard for solid wood flooring manufacturing. Its equipment is updated at a rate of more than 20% every year, which provides a strong institutional guarantee and technical support for ensuring the high quality of products. Marketing network: Huaming Huaming Floor, both inside and outside, developed marketing network, adopting various sales models. In Shanghai, the largest solid wood flooring market in China, there are many self-operated stores, and major building materials markets cooperate with distributors to build stores. Jiangsu, Zhejiang, Shanghai and Anhui provinces and cities adopt regional agency model. At the beginning of 2008, it entered the supermarkets in core areas such as Beijing, Liaoning, Jilin, Shandong, Shanxi, Shaanxi, Tianjin and Henan in the north, and achieved good results. More than 200 specialty stores comprehensively cover some large and medium-sized cities in more than 20 provinces and cities across the country. While expanding the domestic market, our eyes are focused on the whole world: Huaming Floor, which adheres to the internationalization route, participated in three top exhibitions in the world-Hanover, Las Vegas, China and Shanghai. Over the years, while promoting Huaming's products and services to the world, through exchanges and communication with foreign counterparts, we have further understood the demand concept of foreign consumers, making Huaming further develop internationally, in Asia, America, Europe and Australia. Numerous honors: the driving force for progress. For more than ten years, Huaming, as a pioneer in the wood flooring industry in China, has won many honors: China's well-known trademark; Shanghai famous brand products; Nanjing famous brand products; National drafting unit of geothermal floor technology and laying standard industry; National patent product-multilayer solid wood geothermal floor; There are 30 national wood flooring enterprises with double promises of quality and after-sales service; Top ten best-selling brands of solid wood flooring products in Shanghai decorative materials market; 20 fine solid wood floors in Shanghai; Shanghai fine solid wood composite floor; Top Ten Brands of Wood Flooring in Jiangsu Province ... The brilliant course has proved the extraordinary strength of Huaming! Service: customer first, industry leading "customer first" is Huaming's consistent service concept. At present, Huaming has established a group of professional after-sales service teams in China, realized the social commitment of "after-sales service to your home" and launched "five-ring service" in Shanghai. The brand service of "Worry-Free Home" has been widely praised by consumers, which has comprehensively enhanced the competitiveness of enterprises and cast the brand position and brand value of Huaming. Long-term strategy: to realize the "four modernizations" With the development of the company, in order to speed up the pace of brand development, at the end of 2006, the CI system was fully introduced, and the brand-new LOGO-HU 'MADE not only spread the advanced concept of Shanghai manufacturing in China, but also showed that the road of international development of enterprises would be endless. The emotional advertising appeal of "Love in Shanghai, Happiness in Huaming" shows Huaming's yearning and pursuit for a better life. Under the new blueprint, Huaming Enterprise will comprehensively integrate resources, improve corporate cultural quality internally, give full play to the work passion of each employee, create a harmonious corporate atmosphere, and strive to provide consumers with better products and services with more exquisite technology and scientific management externally, so as to create a brand-new Huaming. Looking forward to the future, Huaming is moving towards the strategic goal of modernization, scale, diversification and internationalization.
2. Market analysis of entering Taiwan Province Province:
At present, Chinese mainland and Taiwan Province Province have successively joined the WTO in the name of "People's Republic of China (PRC)" and "China Taipei", but the two sides have not signed any free trade agreements, and the Taiwan provincial government has restricted them, so it is difficult for mainland products to enter the market of Taiwan Province Province. But if you are not absolutely sure, there are several ways to enter the market in Taiwan Province Province:
1), transit through third-party markets such as Hong Kong, Macao and Southeast Asia, and transfer to local brands for customs clearance;
2) By setting up offshore companies in Hong Kong, Virgin and other places, and transiting through a third party;
3) Smuggling from Xiamen to Kinmen is the shortest route, but the risk is also the highest.