What is the penalty for abusing baby title keywords in Taobao Tmall Mall?

The abuse of baby title keywords by Taobao Tmall Mall belongs to improper use of other people's rights, and the punishment is as follows:

1, if the circumstances are general, 2 points will be deducted for Class A each time;

2. If the circumstances are serious, Class A will be deducted 6 points each time; if the circumstances are serious for three times or more, Class A will be deducted 48 points each time;

3. If the circumstances are particularly serious, 48 points will be deducted from Grade B each time.

The right holder's complaint about the same right of the same seller within 3 days is regarded as 1 complaint.

Depending on the seriousness of the case, Taobao can take measures such as removing goods from shelves, supervising goods, searching for blocked goods, deleting goods, deleting store-related information, restricting the use of goods to release specific functions, restricting the number of goods released, restricting the release of specific categories of goods, restricting delivery, shielding stores, deleting stores, restricting the use of specific management tools, restricting the use of Alibaba Want Want, restricting the creation of stores, supervising accounts, restricting the login of members, and closing accounts.

Extended data:

"the seller improperly uses the rights of others, and the circumstances are particularly serious":

1. It is determined by judicial, administrative and other authoritative organizations that the commodity information released by the seller or other information used by the seller has improper use of the rights of others, and the means are bad or the amount is huge or causes serious consequences;

For example, the seller Xiao Li was sentenced by the court to immediately stop the infringement and compensate the obligee for huge losses because he sold goods infringing a patent right in his shop; Or the seller Xiao Li maliciously circumvents the rules and continuously publishes a large number of goods and information infringing a patent right in the store.

2. The seller improperly uses the rights of others and has special circumstances such as bad means, intensive behavior, huge scale, serious consequences and malicious confrontation with supervision.

Taobao rules-Taobao implementation rules for improper use of other people's rights