What material is used for the clock so expensive?

Zhong uses high-solid ingredients such as whole milk powder, sweetened condensed milk, coconut milk and frozen egg yolk, which not only provides high nutritional value, but also provides a moist and suitable taste for ice cream, because as a brand among network celebrities, in order to ensure the continuous exposure of the brand, it needs to pay higher promotion costs than other brands. Zhong's popularity with the naked eye is inseparable from Zhong's social media marketing.

The cost of ice cream will not be very high, but the reason why online celebrity ice cream can sell at a high price is more because it is endowed with added value such as social attributes and emotional needs, which conforms to the consumption thinking of mainstream consumers in the new generation and gives the brand room for survival and growth.

Conclusion:

As the leading force of new consumer brands, China has undoubtedly just completed the road of brand infrastructure construction from 0 to 1. Broken ways and popular methods are deconstructed, and hard-core products and gentle brands are angular.

In addition to the advantages of category track development, what is more useful is its localized innovation in brand and product positioning, unique insight in the field of scene consumption, lasting rejuvenation at SKU iteration level and deep interaction at user level.