There is a saying that although Toyota can't win the championship in sales, it can be very proud of bicycle profits.
Volkswagen Group includes Volkswagen parent brand, Skoda, Audi, Bentley, Seat, Bugatti and Porsche. This is a huge brand system. But in contrast, we have to admire the strength of Toyota. Because Toyota has only four sub-brands except Toyota parent brand, except Lexus and Subaru, the other two brands are not so famous.
Of course, I admire Toyota not only because it has created eye-catching sales results without rich sub-brands, but also because it is outstanding in marketing and technology.
Let's talk about marketing ability first. There are not a few fare increase cars brought out by Toyota. We can understand some super luxury, because of limited sales or special technology, it will be difficult to find a car and increase the price to buy a car. But Toyota has created such a myth in all price segments.
The brand premium brought by Toyota brand is not lost to any first-line luxury brand, which is said to be a marketing strategy and sales means, but some people are still willing to buy it.
Of course, apart from the fare increase models, Toyota's bicycle profit is indeed considerable. We will find that the price of Toyota has no advantage in the same level of competition and hardly participates in the price war. If we stick to the bottom line while ensuring the price of bicycles, then the profit margin is self-evident.
Then talk about the core issue of Toyota's development, or from the strength of technology. A few days ago, we talked about that the strength of the Korean department lies in technology, and on the road of strong technology, Toyota makes its own brands catch up even harder. At present, we have to admit that there is a gap between autonomy and Toyota, which is a gap.
In fact, independent development itself is inseparable from Toyota's technical strength. For example, the earliest Li Xia 2000 bought the 8A engine of Toyota, and BYD F3 was developed on the basis of the old model.
In fact, judging from the number of automobile patents, Toyota's patents have accounted for 1/4 of the global automobile patents. In 2065,438+07, the United States approved 1 065,438+05 Toyota patents, while in 2065,438+09, Toyota opened some patents, about 2,374.
Toyota's patent number is not only the accumulation of time, but also the enthusiasm for technology, and this is the real enthusiasm for technology, not boasting, but actually proving it with data.
Say the last sentence:
Toyota is no different from Mount Everest for its own brand, and it is a mountain that is more difficult to surpass and climb than Korean. In terms of sales volume, Toyota may not be as independent as some people in the domestic market, but compared with Toyota, it is difficult to be independent, at least in sticking to the price bottom line, and if technology goes beyond this road, it needs to go all out.
In 2020, the market will not be easy, and the challenge to independence will be more arduous. But back to the technology itself, I believe this will be a year of concentrated generate technology, and we will wait for the next spring.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.