This is a step for Lenovo to enter the international market. At the same time, because the original logo“LEGEND "has been registered in other countries," Lenovo "also represents that the core of the new Lenovo is innovation.
When Lenovo (HK-0992) 1988 was established in Hong Kong, it was known that there were many Lenovo companies in the market. However, Lenovo did not expect that it is so large now. When Lenovo entered the international market, "Lenovo" became a stumbling block, and Lenovo changed its name to "Lenovo", which became the first step to enter the international market, symbolizing Lenovo's transformation from "Lenovo" to "innovation".
In the late 1950s, Akio Morita Ping, founder of Tokyo Telecom Industry Company, decided to change the company name to Sony (JP-6758；; Sony), at the same time, I hope to change the image of poor quality of Japanese products in the world. According to the Beijing Morning Post, more than 40 years later, a company in Chinese mainland was doing something similar, replacing Lenovo with Lenovo, and Lenovo copied the beginning of Sony, hoping to replicate Sony's brilliant achievements today.
When Lenovo planned to go international in 200 1, it found that "Lenovo" was a stumbling block to overseas expansion. Li Lan, assistant president of Lenovo Group, said that the name "Lenovo" has been registered in almost all countries in Europe, covering computers, food, automobiles and other fields.
Yang, president of lenovo, said that "novo" is a Latin root, which stands for "new ideas", and "Le" is taken from the original "legend" and inherits the meaning of "legend". The whole word means "innovative association". The report pointed out that it is necessary to create "legends" to fight for the country, and it is necessary to constantly "innovate" if the foundation is evergreen. From legend to Lenovo, in the process of overlapping brand logos, Liu Chuanzhi is particularly satisfied with the overlap in the transformation of logo meaning.