Personal data:
Wang Yu, a native of Langfang, Hebei Province, was born in poverty and drifted north. From a small barbecue stall to the invention of smokeless barbecue tools, barbecue has become a famous snack in China; It has successively won the honorary titles of "Top Ten Best Entrepreneurial Projects Award in China" and "Entrepreneurial Employment-driven Preferred Recommended Projects".
A small book of 5000 yuan
More than 30 years ago, the baby of an ordinary farmer in Langfang, Hebei Province cried. Before the reform and opening up, this village was as poor as ever in Langfang. Giving birth to a child is a pleasure, but being a parent is a pain. Poor family economic conditions, children are destined to have a "poor" childhood. At that time, the criterion for finding a beautiful woman was not a handsome guy but an intellectual, so going to college and leaving the village became his only dream in his "shabby" childhood. At that time, it was not surprising to have a "shabby" childhood, but the appearance of college students in the village was news at that time. Everyone in the village said, "This boy is promising and will definitely bring a beautiful daughter-in-law home in the city in the future." The "beautiful daughter-in-law" who has high hopes from the villagers is Wang Yu.
It is said that "the children of poor families are in charge early", which is true. In college life, there are only two worlds in Wang Yu, one is to study and the other is to work, but I never thought of a "beautiful wife". It was Wang Yu's only thought at that time that he could earn money by working and let his family worry less. Part-time life in college is a useful book, in which Wang Yu learned knowledge and tasted fun. Whenever I can't sleep at night, Wang Yu quietly thinks that it is better to work for myself than to work for others. This idea slowly began to penetrate deep into the bone marrow and merged into strength bit by bit in countless silent nights.
After graduation, when the students around him were scrambling to implement their work units and find an "iron rice bowl", the poor student who had been working for a living simply borrowed 5,000 yuan and opened a small restaurant in Langfang. This is the first job in his life. But even he didn't expect that the first thing he did in his life seemed destined to start his own "barbecue life".
5,000 yuan may be just a meal now. For Wang Yu at that time, it was a number of "laying down one's life". Why do you say that? How many nails can a poor student have all over his body? This is a small gamble. When you make money, it will be an eye-opener. If you lose money, you can simply sell yourself to others, even with interest.
Wang Yu is very lucky. Because of his working experience in school, Wang Yu, who is good at management, set the barbecue shop on fire, and the money burned in this pile of charcoal fire also made the poor student get confused, earning 1 10,000 a month! There is only one feeling in this young man's heart, that is, "nothing to steal." At that time, the barbecue shop was called bustling, and the small boss of this barbecue shop was even more proud of the spring breeze. As the saying goes, "full house, full house fire", the barbecue boss from the university has also become a very famous barbecue master in the local area. Therefore, "smoky days" have become commonplace. On weekdays, the barbecue is oily, and the iron solder used for barbecue is held in your hand every day, and the money of the barbecue shop is endless. When I can't sleep in the dead of night, Wang Yu will also think of the expectations of my fellow villagers in college. That "beautiful daughter-in-law in town" is not far from me!
I beg for food in Beijing.
However, the good times did not last long. Later, this small shop was listed as a square construction land in Langfang municipal planning, and the word "demolition" was written next to the brand of its own barbecue shop. Since then, the fire on the barbecue table has never been lit again. After two or three months, there was no place to open a shop, and Wang Yu's first "barbecue" in his life was over.
The closure of the barbecue restaurant has dealt a great blow to Wang Yu. Suddenly, she couldn't find her home. What should she do? As soon as I closed my eyes, Wang Yu felt that she was still wandering in hot coals. This memory is too deep to let go. After waking up from a dream, the charcoal fire in Wang Yu's heart burned more vigorously. He ran around like a fly, looking for a job and interviewing everywhere.
Soon after, an advertising company left the barbecue owner who was once famous for barbecue. This advertising company is mainly responsible for the sales of outdoor advertisements. Wang Yu has worked in this company for more than a year, and although his performance is good, his income is not very high due to the limited consumption level in Langfang.
This child from the countryside always has great dreams in his heart. Langfang is only a few hours' drive from Beijing, the capital. Wang Yu at work often receives news from Beijing, so he gradually yearns for that city. I want to go, after all, I am a stranger, and I still have a little fear in my heart. Do I really want to be "drifting north"? Final decision: do it! Done, let's find a "Beijing daughter-in-law"! A simple idea made a life choice. Because of this, Wang Yu took only 8,000 yuan in his hand and went to the Journey to the West for a southern tour to Beijing!
Because of the advertising business, Wang Yu also found an advertising company to stay in Beijing. Life in Beijing is very uncomfortable, the pace of work is fast and the consumption level is high. The money he saved in Langfang is like a few sesame seeds in this beautiful big city, and he spent it in a few months. (Sun, an inspirational entrepreneur) All the money was spent, and the work didn't improve. Finally, it was reduced to the point of borrowing money from friends. The hardest time was Zhang San's 100, and Li Si's 100 ... In the end, I didn't even know how many people and how much money I borrowed. I didn't know I still owed money until someone else came to ask for it. These days, Wang Yu said, "I am begging in Beijing."
The days of begging in Beijing have lasted for more than half a year, and the situation has improved slightly, so you can slowly fill your stomach. And the enthusiasm of burning charcoal began to recover, and I had the idea of starting a business. This idea is quite bold. The young man who doesn't understand Beijing's personnel wants to do business by himself. At that time, many people only sent him a sentence: "This is equivalent to suicide, and this irrational behavior is equivalent to eating rat poison." But the toxicity of rat poison is not worth mentioning in front of charcoal fire. Wang Yu and his friends finally decided to jointly set up an advertising company and become their own bosses.
But this time, another blow came, and this blow was not because the business was not good, but because the business was too good. The company invests in the current month and makes a profit in the current month. It took less than five months and made a net profit of more than 400 thousand. Suddenly one day, Wang Yu's partner disappeared with the company's documents, money and various official seals!
Barbecue * * *
After this incident, Wang Yu's memory of past barbecue life became stronger and stronger. On a business trip to Guangzhou, he really continued his fate with the "barbecue". The night in Guangzhou is very lively. In the evening, I have dinner with my friends. Smart Wang Yu is not interested in the food he eats, but is interested in the grill of a barbecue shop nearby. He found that this kind of gas barbecue oven is huge, but there is no oil smoke when barbecuing, which is far from the smoky barbecue shop Wang Yu used to have in Langfang. In a trance, the former barbecue boss saw unprecedented business opportunities. Smokeless barbecue is obviously superior to traditional barbecue. If we can redesign this product, turn it into a portable barbecue tool, and then create a new concept to promote it, the market will be too big for us to even think about. By then, smokeless barbecue equipment will be everywhere in the country, which will not only make money, but also make great contributions to the environment. So in the smokeless barbecue restaurant in Guangzhou, Wang Yu ate a meal, and the taste can still be found in his memory.
After returning to Beijing, Wang Yu began to ponder the barbecue stove, jingling all day and creating his own barbecue dream. I don't know how many models have been made and how many pictures have been drawn. Finally, a portable and practical smokeless barbecue snack car was born.
Since that year, this small barbecue product has made Wang Yu's puffed-up barbecue dream come true. Advertising for products, when we first started talking, we drove an antelope car that couldn't be worse. The first thing we did when we arrived at our destination was not to talk about business, but to repair the car. Two years later, the antelope was replaced by a million Audi, and this barbecue snack car sold a profit of 200 million yuan in two years.
Wang Yu said that he "seems to have something to do with barbecue", and he also has a unique interpretation of the word "barbecue": tangible barbecue is a profession; The more important thing in life is to experience an invisible barbecue, and no one can survive it. Only by tempering and persisting in the invisible barbecue will you be thoroughly remoulded, just like barbecue, the more you fire, the more fragrant you taste. ...
Since then, Wang Yu, who has a strange feeling about barbecue, has really started his own "barbecue" life.
Today, Wang Yu's barbecue has won the title of "Chinese Famous Snack" in 2007, and he is also a member of China Barbecue Industry Association. His smokeless barbecue equipment integrates barbecue, mala Tang and teppanyaki, and obtained the national invention patent; He invented the traditional Chinese medicine barbecue, which does not get angry in summer, and has the magical effects of health care, concentration and tranquilization. He also invented beer barbecue, which completely neutralized the fishy smell of mutton. These two inventions and innovations have now obtained the national patent acceptance certificate.
Wang Yu, a college student from the countryside, has opened nearly 30,000 barbecue shops all over the country, from a small barbecue boss to a veritable monopolist.