As an App, they now have more experience and awe in hardware manufacturing. With the team's pursuit of texture in industrial design and understanding of the needs of young users in software services, Autobots have spent their minds on "redefining" existing products in the market instead of creating a new category.
In Lei Feng's view, this entrepreneurial team has these two brushes: the pursuit of industrial design and the understanding of the needs of young users.
Industrial design: Just look at the picture.
(Autobots products from left to right: mobile phone bracket, car charger, driving recorder)
Compared with other driving recorder products, the first impression of Autobot's eye is its small size. At first glance, it is even smaller than a GoPro sports camera. Its main body is good, the shell is aluminum alloy, and after anodic oxidation, the texture is similar to that of Apple's products. Cai Liang, the co-founder of Autobots, said that many users have acquiesced that Apple's products are the benchmark of industrial design, and the closer other products are to Apple's products, the more quality they appear. As a fruit powder team, their products don't want people to feel vulgar, so they must be in line with Apple products.
The connecting part between the main body of the driving recorder and the rotating frame is designed with an adsorption buckle, and the main body can be removed by pressing the white lock. Cai Liang doesn't shy away from this design, it draws lessons from the adsorption charging port of the MacBook notebook. At the same time, in order to keep the product simple, Autobot also arranged a MicroUSB charging hole at the connection.
The rotating shaft is the most proud part of the autobot team, because the rotating shaft can rotate 180 degrees. Whether it is a sports car or an SUV, regardless of the angle of the front windshield, Autobot eye can find the best shooting angle. They applied for a patent for this.
This driving recorder needs to cooperate with its own smart car charger to achieve more creative functions, because they put the Bluetooth module in the car charger. This is also the reason why the volume can be made small.
Grasping the needs of young users: playing together
When developing a mobile App, the good habit of making friends with users can be said to be the magic weapon for the Autobots to survive after tasting the hardware for the first time. Mr. Yu Xinlie, a former media person who joined Autobots not long ago, told Lei Feng. com. Com understands that the development team of Autobots are all young drivers, so they know the needs of young people best. This driving recorder is not for the general public, but for young people who are happy with their mobile phones and dare to try new products.
Cai Liang, co-founder, gave an example. When the user stops and turns off the engine, the driving recorder will take photos and send them to the user's mobile phone, which is convenient for young users to find the parking position. The realization of this function depends on the special Bluetooth car charger matched with the driving recorder. When the vehicle is turned off, the 200mAh battery built in the device starts to work, Bluetooth wakes up the supporting App, and parking photos can be pushed to the user's mobile phone through direct Wi-Fi technology (which can be understood as advanced Bluetooth) without consuming traffic.
Regarding reliability, Yu Xinlie said that she uses this function every day, and everything is done automatically, without the user's initiative. This is the user experience that autobots pursue.
There are several functions similar to the eyes of autobots. That's right. They don't want to be the ordinary driving recorder that people will remember to use when the vehicle has an accident. Instead, they want young users to "interact" and "play" with their products and provide additional value beyond their basic functions.
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In terms of product details, Autobot eye can shoot videos with 1080p quality, and can support MicroSD memory cards up to 32 GB, including gold, silver and pink. At present, it has been pre-sold in JD.COM at a price of 499 yuan, including the special car charger from 89 yuan.
Hao, CEO of Autobots, said when answering a reporter's question at the scene that if this product is sold to 1 1,000 units, it can be returned to the original cost (hardware cost, excluding R&D expenses), but now they have distributed more than 30,000 units to channel providers, and they are full of confidence in sales. At the same time, he told Lei Feng. The previously announced functions such as assisted driving are expected to be launched next year.