The hottest word in China’s economy in 2015 is Internet+, which is regarded as a key life-saving straw by many Chinese companies that are going through a severe winter.
After "mass innovation and mass entrepreneurship" became a national policy to revitalize China's economy, a large number of entrepreneurial programs emerged on major TV stations. Initially, as long as it was a project involving Internet+, it was very easy to win the favor of investors at the video site and obtain high-level financing. But now, as soon as Internet+ is mentioned, investors will be highly vigilant and will definitely ask seriously: What + and how to add it?
After all, many venture capital investors who were fooled by the dazzling concepts and attractive models of the Internet eventually became "crazy investors" - they went crazy after investing.
Some industrial giants have begun to make important corrections to the development trajectory of China's Internet + - relying on strong manufacturing, customers, channels, and innovation foundations to write the entity + Internet, just like Germany.
So, in October 2015, 58-year-old TCL Chairman Li Dongsheng decided to endorse his company and loudly shouted: "Stand up the backbone of China's economy."
Previously, he has led his company to explore a "double +" transformation and upgrading path for Chinese entities that is worth learning from: "intelligence + Internet" and "products + services". This year, he combined the national " The comprehensive implementation of the “One Belt, One Road” strategy has strengthened the important content of internationalization.
Behind this is a list: As of the third quarter of this year, TCL color TV shipments have ranked third in the global market, and mobile phone shipments and small-size LCD panel shipments have entered the global market. Top five in the market. This is the foundation and strength.
By the end of 2014, TCL had applied for a total of 14,278 patents, including 8,443 invention patents. The number of invention patent applications over the years ranks third among domestic companies. This is innovation, this is the driving force.
TCL has proposed a new corporate positioning: a global intelligent product manufacturing and Internet application service enterprise group, and plans to create an "annual revenue of 200 billion yuan in the future, with color TVs and mobile phones among the top three in the global market" Target. This is the vision, this is the direction.
The marriage with LeTV reflects TCL’s + Internet logic: relying on the vertical integration advantages of TCL Group’s smart hardware industry chain, TCL Multimedia focuses on the four vertical sub-ecologies of video, education, games, and life to build a oriented The user service business system has established a high-quality living room economic ecology with the industry's leading Internet content and licensees. The operational capabilities of the smart TV platform have been rapidly improved, and it is rapidly transforming into a global multimedia entertainment technology company.
The marriage not only solidifies the physical foundation of LeTV, which is good at capital operation, but also builds a broader Internet + runway for TCL Group, which is committed to internationalization and intelligence, to take off.
If you are still obsessed with the dazzling new concepts, new models, and new theories of Internet+, please note: The ultimate goal of Internet+ launched by China’s decision-makers is to revitalize the real economy.
In the fast-running China Internet+, don’t forget why you started in the first place.
Therefore, the explorations of Li Dongsheng, Zhang Ruimin, and Ren Zhengfei are even more worthy of full anticipation. The rebirth of the eagle will become the norm for Chinese entities, and Internet+ will give them new wings, ultimately allowing them to fly with dignity in the airspace of the global market.