Part 1: Thoughts after reading "The Biography of Stephen Jobs"
"The difference between a leader and a follower is innovation." Steve Jobs's talent for innovation is endless. What others can achieve is his bold ideas and distinctive management. Success requires not only the right time and location, but also the right people. The era of Jobs happened to be an era of rise, which created favorable conditions for Jobs. However, his collaboration with Stephen Watts was even more beneficial. The two Steves changed the world. From their development history, I understand that to succeed, you need extraordinary courage, superhuman ideas, and cooperation with the right people. Jobs understood this. He understood the needs of the market. He asked Woz step by step to transform a computer that could adapt to the times. It was a miracle that they could complete a work in four days and four nights. Nowadays, we are in the high school stage where study is intense. We do not have the free learning environment abroad. If we cannot change the status quo, why not adapt to it. Adaptation can also reflect human abilities, survival of the fittest, and the standard of human evolution. Therefore, we should work harder and be tired for our dreams at this stage. After three years, it will be rainy and sunny. Today's wind and rain are just preparations for spreading your wings and flying in the future. If you persevere, you can fly to a wider sky - the university. This way you can realize your dreams or solve life's problems without any restrictions. No matter what you choose, the key is now, work hard and seize the future.
"Your time is limited, so don't live for others, don't be limited by dogma, don't live in other people's ideas, don't let other people's opinions influence your inner voice. The most important thing is, Courage to follow your heart and intuition. Only your heart and intuition know what you really think. Everything else is secondary. "This is what Jobs said in his 2005 commencement speech at Stanford University. There are only a few decades in a person's life, and there are not many decades for us to squander. We must learn to summarize the experiences and lessons of our predecessors or those around us. Combine it with yourself, and always tell yourself what you should do or what you shouldn't do, and don't take the wrong path of others. However, this does not mean that you are a legalist. Being principled does not mean being conservative. Every successful person sees the world by standing on the shoulders of others. We are the same, the reason why there are successful people and ordinary people is because they have different pursuits of themselves. Seize the time and use your limited resources to earn unlimited resources. This is the last word.
"If you live every day as if it is your last day, then one day you will find that you are right." Jobs had always been in poor health. One day he was told that he had pancreatic cancer, and he realized a lot. If we don't have much time, how will we live our lives? Let's make good arrangements and don't do nothing like now. Every day when you get up, ask yourself how you want to live today and enrich yourself. Also, please remember that you are about to die, and cherish everyone, everything, and even every item around you. Time is like a soft ruler. Once you tear it off, there is no turning back. The relatives, lovers, and friends around you all love you. No one will give frequent love to strangers. Please be kind to the people around you and learn to be grateful, be grateful to the world, be grateful to your parents, be grateful to your lover, and be grateful to your friends. Let them know you love them too.
Everything about Steve Jobs is wealth. We can learn a lot from him. The ups and downs are the embellishments of life. Without them, it would be meaningless to survive. People have to experience the lowest valleys and peaks, and people with ideas will reset their goals, adjust their pace, and set out; mediocre people will stop and be satisfied with the status quo. Steve Jobs: “Do you want to spend the rest of your life selling sugar water, or do you want a chance to change the world?” That's right, it's up to you.
Part 1: Thoughts after reading "The Biography of Steve Jobs"
This weekend, I read the Chinese translation of "The Biography of Steve Jobs". Walter Isaacson's writing is smooth, The content is informative and vivid, and it vividly describes the ups and downs and passionate life of Steve Jobs, which makes people unable to put it down. The reflections after reading the biography of Steve Jobs are 1,200 words. From the life of Steve Jobs and the development of Apple, we can learn many lessons about innovation, personality, leadership and values. But what I learned from this biography is more about life lessons.
“Remembering that you will die is the best way I know to avoid falling into the trap of having something to lose.
You have nothing left, so there is no reason not to follow your heart." This is what Jobs said in a speech at Stanford University in 2005. Throughout his life, he has always been loyal to his heart and done what he wants to do. If you give this book I think the title of the biography is "Follow Your Heart" which is very appropriate. It just reflects Jobs' pursuit of simplicity and uses the black and white portrait of Jobs as a backdrop. The title "The Biography of Steve Jobs" is more like Apple's style. .
“I want my children to know me. “I want to make sure someone hears what I have to say after I die. "This is the reason why Steve Jobs found the biographer and left this biography. At this moment, countless people in the world must be reading this biography. When I was reading, I couldn't help but take out my iPhone and iPad. According to The introduction in the book allows you to appreciate the beauty of his design, which has given Apple products another in-depth advertisement on a global scale. The legacy left by Jobs is diverse and immeasurable - commercial value and innovative spirit. , Life Enlightenment!
In his sensitive heart, technology and humanities have held a wedding, so his heart has been singing, and he has given birth to one after another excellent works - iPod, iPhone, iPad, Those products are the children of his heart, and they seem to be endowed with souls. Therefore, even when he is terminally ill, whenever he talks about Apple products, he seems to be as bright as a lamp lighting up his passionate poetry. Injected into the cold processor...
When observing Jobs, we should not only see his talent in product design and business marketing, but also pay attention to his inner philosophy. In March 2011, iPad2 was released. Later, the iPad became lighter, thinner, and faster, but he became thinner. After the press conference, he had lunch with the biographer ***, and he was about to go to a resort for vacation. Isaacson wanted to see his. What was installed on the iPad 2 were three movies and the only book he had ever read, "Autobiography of a Yogi," a guide to meditation and spirituality that he first read as a teenager and later in India. Read it again, and I will read it again every year since then. His soul is guided by a power, and I think this is the key to understanding him.
In his eyes, Products should be great creations, not just ordinary industrial manufacturing. When looking at Apple's rich product line, we should not only pay attention to what it has done, but also what it has given up, like Michelangelo. Chiro's famous saying: "The statue was already in the stone, I just removed the unnecessary parts. "Apple's products from generation to generation are the result of him cutting away the unnecessary things like a master sculptor, and then leaving them behind. From the perspective of invention and creation, in the palace of history, his position is right next to that of Edison and Ford. On the stage of humanities and art, he can also communicate with and dance on the same stage as many masters.
The astronomer Kepler once said: "Nature likes simplicity and unity. "He also respected this sentence, so he spared no effort to promote the integration of hardware, operating systems, and application content into a concise and unified system. His spiritual world is colorful, as exquisite and smooth as Apple's software. It is a pity that God has integrated his soul into What a weak body the software runs on. He has an obsession with closure and completeness that ordinary people cannot understand. In 2011, after he discovered that a third-party repair shop could open the iPhone 4, Apple gave up the previous small screws and used a new one. Pentagonal anti-pry screws, he didn’t want people to mess with his products, and he couldn’t tolerate messy applications running on Apple products. He also had this mentality towards his body. In 2003, Jobs was diagnosed with pancreatic cancer. Afterwards, Zeng was reluctant to undergo surgery to remove the tumor, “I didn’t want them to cut my body open. "The solution he was looking for was to follow a strict vegetarian diet and consume a lot of fresh carrots and juice. There is a realization that he wasted valuable treatment time.
"The Biography of Steve Jobs", there There are many touching details. For example, on the 20th wedding anniversary of he and his wife, he personally called the hotel where the wedding was held to reserve a room at that time. When he learned that the room was already reserved, he asked them if they were willing to give up and proposed He was willing to pay for another weekend for them. There, he looked at his iPhone and recited his wishes in tears, "Twenty years ago, we didn't know each other very well. We felt like you were leaving, and you made me fly into the sky... …My feet never hit the ground.
"He wanted the children to know that he "was once young." This man who had to face death often had a heart that was attached to and loved life.
"One sunny afternoon, he felt Not feeling well, he sat in the garden behind the house and thought about death. He said to the author: "Life may be like a switch, snap, and then you are gone." Maybe that's why I don't like putting switches on Apple products. "This is the end of the biography. When I was typing this text on my iMac at home tonight, I found my iPad and iPhone, and when I flicked the switch on the soft keyboard, I felt the lingering sound.
“I hear the footsteps of the ancients, like the voice of the sea. I turn around and sometimes there are people, sometimes just me. I hesitated in the reality of men. Every sparrow resting on the ground is like every grain of sand. "This is Bob Dylan's "Every Grain of Sand" - one of Steve Jobs's favorite songs during his lifetime. Life is a grain of sand, fleeting in the long river of history. He seizes a moment in a moment, Burning and glowing, this is the reason why countless people admire him.
Part 3: Thoughts after reading "The Biography of Stephen Jobs"
There is a sentence on the first page of this book: "Those who are crazy. Only those who think they can change the world can truly change the world. "This is the last sentence in Apple's classic thinkdifferent advertisement in 1997. After reading this book, I feel that Jobs can be called such a person who changed the world. And just like the author of this book, Walter Isaacson said in the preface that Jobs changed at least six major areas of the world in his life: personal computers, animated films, mobile phones, tablets, music, and digital publishing.
I took it in high school and college. *and*, he dropped out of college after half a year and started to audit other courses. He started having sex in high school and got his girlfriend pregnant after dropping out of college. This was what happened when Steve Jobs was young. If this were placed in China, everyone would think this is a problem. As a young boy, he concluded that he would not have a great future, but when Jobs grew up, his success was beyond the reach of everyone. Why was Jobs able to lead Apple to continue to innovate and change the world? After reading the whole book, I think it is because Jobs has the following characteristics. :
1. Business acumen
In 1975, after Jobs dropped out of college, his friend Wozniak joined a computer enthusiast organization called the "Homebrew Club." , and designed and produced the prototype of Apple I. At that time, he was going to share it with other members of the club for free, but Jobs discovered the commercial value of Apple I, and he persuaded Wozniak to turn its design into a commercial product, and finally in 1976 , they jointly established a computer company in the garage of Jobs' home and named it "Apple", and began to assemble and sell computers. It can be said that without Jobs's business acumen, there would be no Apple series of computer products, and there would be no Apple later. company.
In 2001, Apple released the music player iPod, which sold very well and achieved great success. Then it launched iTunes, realizing seamless integration between iPod and iMac, which greatly promoted He noticed that most of the songs people used iPod* were copied from CDs or pirated songs, and the sound quality was not good. At that time, all record companies were worried about piracy. To combat genuine music, he teamed up with a record company to launch the iTunes store, specifically for iPod users to browse genuine songs online. Both the record company and Apple can make money through this, and users also have the opportunity to listen to music at a cheap price and quickly. The music I like. If you include the digital publishing that was later launched on the iPad, Jobs used his business acumen to create and promote these two business models. No wonder the author would say that he changed the world of music and digital publishing.
2. Leadership.
Jobs was not a good-tempered person. Even though he always smiled broadly at Apple’s product launches, this was not the case at work. He was a person who was either positive or negative. He would either praise the work of his employees to the heavens and praise someone's unprecedented invention, or he would yell at his subordinates and colleagues, devaluing their work as worthless and calling it "shit". When angry, he can literally destroy a person. This kind of character defines his * and allows his wishes and ideas to be realized quickly, such as the perfect and seamless design engineering department he required in the design of iPod, iPhone and iPad. He said it was difficult to realize, so he scolded them and asked them to make it for him within a certain time. As a result, the people below him actually completed it.
In addition, he has a "magic" that makes his colleagues become a reality distortion force field. Jobs can fully demonstrate his personal charm in conversations and use words to make the other party accept his point of view, even if what he says is Unrealistic ideas can also make the other party believe that this can be achieved. Everyone at Apple, as well as Jobs's business partners and rivals, have experienced his reality distortion field.
3. Perfectionism.
Jobs was definitely a person who pursued perfection. He advocated a concise design concept, that is, "returning simplicity to complexity." Starting from Apple's Apple II computer, she tried her best to make products as perfect as possible. On the Apple II, he concentrated all the components of the computer in a small box and used a plastic casing. Moreover, he felt that the noise made by the fan of the power supply made it difficult to concentrate, so he found someone to make a power supply that did not use a fan. , which made Apple II stand out among the mainstream computer products at that time. When developing the MAC, Jobs had very strict requirements on the curves, chamfers, and bevels of the computer casing. Engineers made changes again and again at his request until he was satisfied. A simple computer level, He asked engineers to change elements such as line thickness, button size, shadow and background several times. Moreover, he has always believed in the concept that not only the visible parts of Apple computers must be perfectly designed, but the parts that are invisible to users, such as the circuit boards inside the chassis, must also be beautiful. Not only must the products be perfect, but the packaging must also be perfect. , ensuring that users will feel very happy when they get the product and open the package.
It is precisely because of Jobs' insistence on perfectionism that each of Apple's products brings users a perfect experience and has become a classic in the industry, deeply sought after and loved by consumers.
4. Long-term vision.
After the success of Apple II, Jobs felt that it was not enough to display text and characters on the monitor. Once when he visited Xerox, he saw the graphical interface and bits developed by Xerox engineers. He immediately saw the future of computers and quickly arranged for Apple engineers to "copy" Xerox's technologies (this technology theft was described as one of the most serious robberies in the industry). After Apple's imitation and Improvements enabled Xerox's technologies to be promoted in the computer field, creating the MAC computer that later became popular.
When the iPod was at its peak and brought huge amounts of money to Apple, Jobs was not satisfied. He saw the threat that more and more mobile phones began to have built-in music players and cameras, posing a threat to the iPod and the camera industry. , so he decided that Apple would develop a mobile phone. At that time, they were secretly developing the iPad tablet computer, so this concept was first implemented and then came to the iPhone. At that time, according to Jobs’s idea, Apple’s mobile phone only needed a screen and nothing else. All functions only require a technology called "multi-touch" to be realized. At that time, a small company in Delaware had developed this end. Jobs had the foresight to quietly acquire the company and all its patents. As a result, after several years of design and research and development, the iPhone launched by Apple once again achieved great success. This was inseparable from Jobs's strategy formulation and positioning of the iPhone at that time.
5. Extremely passionate about his career.
In 2005, Jobs was invited to attend the graduation ceremony of Stanford University. He told three stories in his speech. When telling the second story, he said: "Sometimes Life will give you a blow, but don’t be discouraged. I firmly believe that the force that keeps me going is that I love everything I do. Therefore, you must know what you like. This is true when choosing a lover, and the same is true when choosing a job. Work will be life. A large part of it, the way to truly satisfy yourself is to do work that you think is meaningful. The way to do meaningful work is to love your work. If you haven't discovered what you like, then keep doing it. Go search, don't rush to make a decision, just like everything you do based on feeling, once you find something you like, the feeling will tell you, like any wonderful thing, it lasts forever. , Keep searching until you find what you like, and don’t give up halfway.” Jobs used his experience of being squeezed out of Apple, founding NeXT Computer Company and acquiring Pixar Animation Company and then returning to Apple to warn young people that they must find something. A career that you love and work for your whole life.
And Jobs was like this. His extreme love for Apple’s business gave him a steady stream of work motivation, whether it was when he was kicked out of Apple’s board of directors in 1985 or when he suffered from pancreatic cancer from 2004 to 2011. Even when he took three sick leave due to cancer, Jobs never gave up his passion. Most of his energy was always focused on how to create perfect products and how to build a great company. In the end, he succeeded.
To sum up, I think that Jobs changed the structure of the world's six major industries with these five personal characteristics of his. In the process of reading the biography of Jobs, I have been combining it with my own situation. Thinking about the environment, I feel that after reading this book, Steve Jobs gave me a motivation, a motivation to pursue my own career, express my own ideas, and have the courage to change my life.