Trademark registration is the premise and condition for trademark users to obtain the exclusive right to use trademarks. Only registered trademarks are protected by law. The principle of trademark registration is the basic standard to determine the exclusive right to use a trademark. The choice of different registration principles is the result of weighing the relationship between legal certainty and legal fairness on this issue.
Why should I register?
Simply put, a trademark is the brand of a commodity, and it is a sign used by producers and operators of commodities to distinguish the commodities they produce and operate from those produced and operated by other producers and operators of commodities. This sign is usually a combination of words, graphics, English and numbers.
Trademarks protect trademark registrants by ensuring that they have the exclusive right to mark goods or services or license others to use them for compensation.
Other benefits
1, which is convenient for consumers to identify brand shopping.
2. The trademark registrant enjoys the exclusive right to use the trademark and is protected by law.
3. Through trademark registration, you can create a brand and seize the market.
4. Trademarks are intangible assets, and their value can be assessed.
5. Trademarks can be transferred, licensed to others or pledged to realize their value.
6. Trademark is also a necessary condition for quality inspection, health inspection and bar code.
7. Local industrial and commercial bureaus at all levels supervise the quality of goods and services through the management of trademarks.
Functional action
Trademark function one: market pass
Trademark is the essence of enterprise brand culture, and the establishment of enterprise brand image is the core of enterprise struggle.
Only goods that have applied for registered trademarks in relevant countries or regions can enter large shops and supermarkets in that country or region.
When printing labels, packaging or advertising in various media, general enterprises need to issue trademark registration certificates of relevant brands. In international trade, trademarks are extremely important, and international trade cannot be separated from trademarks.
For the administrative department, it is necessary to supervise the quality of goods and services through the management of trademarks and create the necessary conditions for quality inspection, health inspection and bar code.
The second function of trademark: the flag in business war
The battle flag symbolizes the indomitable spirit and the spiritual motivation to charge. The flag represents the soul of an army. After occupying a position, you can plant your own flag to show that it has been occupied. That's glory. Trademark is a symbol of this spirit of enterprise, and it is also the most direct expression of the area occupied by enterprise goods and services.
Trademark function three: the highlight of assets
The evaluation value of a trademark can increase the total assets of an enterprise. The higher the brand value, the more it can reflect the influence of the trademark and the operation of the enterprise, and indirectly reflect the consumer's acceptance of the goods marked by the trademark.
As an intangible asset, a trademark can also be transferred, licensed or pledged to realize its value.
Trademark function four: the identification code in the eyes of consumers
Commodities are subject to social inspection and supervision in the market and participate in competition. This kind of market competition is the competition of various performance indexes such as product variety, quality and price, and this information is transmitted to consumers through the bridge of trademarks. The use of trademarks to promote goods and services is concise, eye-catching and easy to remember, leaving a deep impression on consumers, thus attracting and inducing their desire to "buy as soon as possible", thus achieving the effect of creating famous brands and expanding sales.
Trademark function five: the carrier of enterprise reputation
Trademark is not only a symbol to distinguish the source of goods and services, but also a symbol of corporate reputation and competitiveness. The concrete expression of corporate reputation is the satisfaction that the goods marked by trademarks bring to consumers. Trademark embodies the credibility of marked goods and services, as well as the credibility of commodity operators and service providers. Trademark is the best symbol of the reputation of goods and services and related corporate reputation. The reputation of a trademark is very important in the market competition. A reputable trademark plays a very important role in improving the competitiveness of goods and opening up the market of goods.
Trademark Function 6: Employee Medal
A good trademark brand can bring employees a sense of honor, accomplishment, responsibility, belonging, mission and growth. Consumers' feelings determine the degree to which the brands of goods and services are recognized and accepted by the society, and employees' feelings determine the cohesion and sense of honor brought to employees by trademark brands created by enterprises. In other words, brand is a relationship in the final analysis, and brand relationship is a special type of loyalty and trust relationship.
Trademark function seven: the transit point of enterprise financing
The pledge loan business of trademark exclusive right takes the enterprise trademark ownership as the pledge, and confirms the enterprise trademark value through third-party evaluation. Banks adopt flexible mortgage and pledge methods to provide enterprises with financing needs with loans with a certain proportion of enterprise trademark value.
Trademark function 8: a shield in brand disputes
Trademarks are like shields in war. Whoever owns the exclusive right to use a trademark is the owner of this "shield". Registering a trademark and enjoying the exclusive right can not only protect his trademark right from infringement, but also rebound and hurt the invading "enemy" when necessary.
Trademark registrants enjoy the exclusive right to use trademarks and are protected by law. Others dare not copy, otherwise they can sue for infringement and get financial compensation. On the contrary, if you are registered first by others, you will inevitably lose your carefully planned and painstakingly managed market, and you may become an infringement defendant.
Prevent infringement
Before trademark registration, especially in the process of design and mutual transmission, measures can also be taken to prevent trademark design from preempting registration infringement. In case of copyright dispute over trademark graphic design, preliminary evidence may be provided.
1. Fast electronic data registration and filing on third-party platforms such as trade associations;
2. Select a trusted third-party support platform with strong technical background for certificate storage and authentication.