Another "Jia Yueting"? 1.72 million patents were sold at a low price, and the repayment of 21.1 billion arrears is far away!
He is Liu Lirong, the founder of Gionee, but what makes him even more irritating than "Jia Yueting" is that his good hand of cards was ruined all because of gambling. Liu Lirong was once a commendable "business wizard". Although he did not have an outstanding family background, he relied on his business acumen to choose the mobile phone market, and even borrowed money to start a company. In 2002, Gionee came into being. It has to be said that Liu Lirong still had some courage. In the early days, Gionee did not even have a license. However, under the leadership of Liu Lirong, Gionee actually became the top domestic mobile phone company at that time.
There are two reasons why Gionee can stand out among many mobile phones. The first is the positioning of its own products. In the era of feature phones, Gionee seized the advantage of long battery life and began to expand. It only took one year to achieve sales of 800 million. Another point is Liu Lirong's marketing ability. He spent huge sums of money to hire famous figures such as Andy Lau and Feng Xiaogang to shoot advertisements. Relying on these two points, Gionee has been making rapid progress. By 20210, Gionee's share of the domestic mobile phone market can be equal to that of Samsung, Nokia and other giants, becoming the veritable number one domestic mobile phone.
But the good times did not last long. With the beginning of the 3G era, Gionee began to fall from the altar and could only leave foreign markets. Gionee's overseas business department achieved sales exceeding the domestic market in 4 years. , on the one hand, it shows the stamina of Gionee mobile phones, but on second thought, it is undoubtedly a failure in the domestic market. With the era of contract machines passing and its own products unable to produce competitive technologies, Gionee has fallen away, which is really disappointing. In addition to lamenting the ruthlessness of the times in abandoning Gionee, people also began to seek the fundamental reasons why Gionee fell behind. After all, it only took a few years to go from being the number one domestic manufacturer to being heavily in debt. This could not be achieved without the first two points. This has led to more and more attention being focused on Liu Lirong.
Indeed, Gionee’s decline is inseparable from Liu Lirong. At the end of 2017, when Gionee was in dire straits with a debt of 8 billion, a piece of news about Liu Lirong's "misappropriation of public funds and a massive loss of 10 billion" spread like wildfire, which became the "hand" that pushed Gionee to the cliff. Liu Lirong, who was suddenly rich and wealthy, couldn't hold on to the prosperity and began to get carried away. He had countless luxury cars and was particularly fond of gambling. Liu Lirong finally admitted that he had lost billions in gambling. In the end, Gionee's capital chain was cut off and it bid farewell to the stage completely.
Faced with tens of billions of debts, Liu Lirong began to sell off his properties, but in the end he was unable to survive and simply disappeared from the world, leaving Gionee in this mess. On December 10, 2018, Gionee applied for bankruptcy liquidation, with the final debt amount reaching 21.1 billion yuan. Faced with this situation, I don’t know how Liu Lirong felt. On November 17 this year, Gionee had another new development. More than 3,000 patents under its name were sold at a low price, with a price of only 1.72 million, which was not even as high as the price of Mr. Liu’s previous Mercedes-Benz.
Nowadays, Liu Lirong is even more difficult to find. There are rumors that he has "escaped" to the United States. Is it possible that he wants to discuss a big plan with Jia Yueting? No matter what, the return of this 21.1 billion arrears is still far away.