After more than 20 years of rapid development, my country has become the world's most important new energy vehicle market. According to data from the China Association of Automobile Manufacturers, from 2012 to 2018, the production of new energy vehicles in my country increased from 12,600 to 1.2705 million, and the sales of new energy vehicles increased from 12,800 to 1.2562 million, with an average annual compound growth rate of as high as 114.80. Although my country's new energy vehicle industry experienced a certain degree of decline in 2019 and the first half of 2020 due to the reduction of new energy vehicle subsidy policies and the impact of the COVID-19 epidemic, the mid- to long-term growth trend of my country's new energy vehicle industry has not changed.
In July 2020, the year-on-year growth rate of my country's new energy vehicle production and sales has turned from negative to positive, and has maintained positive year-on-year growth for 4 consecutive months. In November, the production and sales of new energy vehicles reached 198,000 and 200,000 respectively, continuing to maintain rapid growth. From January to November, the production and sales of new energy vehicles were 1.119 million and 1.109 million respectively, with sales increasing by 3.9% year-on-year, ending the downward trend.
With the gradual maturity of the new energy vehicle industry chain and supply chain, the gradual maturity of new energy vehicle products, the deepening of consumers’ understanding of new energy vehicles, and the gradual optimization and improvement of the use environment, many car companies We are full of confidence in the new energy vehicle market next year, and companies such as Geely and Great Wall have already increased their investment in new energy vehicles.
Great Wall Motors intends to launch a new high-end electric vehicle brand
Recently, there have been widespread rumors about Great Wall Motors' new high-end electric vehicle brand "SL Project", and Great Wall Motors' ownership structure operation of the project has been unclear. In progress.
On December 10, according to people familiar with the matter, Great Wall Motors plans to launch a new independent brand of smart electric vehicles. The project is internally code-named "SL". In the future, it will focus on the high-end new energy vehicle market and cooperate with Weilai, Lantu and others are directly benchmarked. On the same day, "Haval Automotive Technology" was renamed as Shanghai "Salon Intelligent Travel", and its business scope added new energy vehicle sales, new vehicle sales, new energy vehicle battery swap facility sales, etc. Its controlling shareholder was changed to : Li Peng, vice president and digital executive of Great Wall Motors and founder and CEO of Xiandou Intelligence, which indicates that the "SL" project of Great Wall Motors has been named "Salon Smart Travel".
As we all know, Great Wall Motors' new energy vehicles use the Euler brand as a carrier and are determined to become China's MINI and smart. Focusing on retro styling, the product is based on the forward-developed ME pure electric platform design and is divided into two product arrays, iQ series and R series, which are respectively suitable for daily use scenarios and short-distance use scenarios. Also released simultaneously with the Euler brand is its most enjoyable travel brand - "Oula Travel". It will carry out long-term and short-term rental, time-sharing rental and online car-hailing services.
Great Wall Motors' "SL Project" is the code name for a new smart electric vehicle brand. The brand is temporarily named "Salon Auto". It will be headquartered in Shanghai, with Li Peng as the legal person and chairman, and will be manufactured in the Great Wall factory. , the first model is an SUV, the first new car may have a cruising range of 800-1,000 kilometers, and will use the latest technology of Great Wall honeycomb batteries. The project may adopt a diversified financing structure, and may then introduce external investors. This is also a new trend in the model of independent car companies building high-end smart electric brands.
Automobile market observation: After years of development, my country's new energy vehicles have made breakthroughs in key technologies. The industrial chain has become increasingly mature, and large-scale promotion is gradually unfolding. With technological advancement, new energy vehicle manufacturers are producing Costs are gradually reduced. This year, Dongfeng Motor launched Lantu, SAIC and Alibaba built "Zhiji Auto", Changan teamed up with Huawei to build pure electric vehicles, and other new energy projects. Great Wall took advantage of the trend and launched the "SL Project", focusing on the high-end new energy market, and also in response to market development needs. In addition, Great Wall Motors and BMW Group jointly established the Beam Auto Project, which mainly produces MINI brand pure electric vehicles. In the future, Great Wall Motors will make great achievements in the new energy vehicle market.
Geely Automobile: Building the world's leading "full hybrid" system
On December 10, at the Passenger Car Powertrain Professional Committee of the China Internal Combustion Engine Industry Association, Geely Automobile (00175 ) Group CEO and President An Conghui said that Geely Automobile is developing a new generation of hybrid power systems, and the thermal efficiency of hybrid-specific engines will exceed all products on the market. Geely Automobile's new energy strategy is to combine pure electric and hybrid vehicles. It believes that hybrid technology is the first choice to meet national emission requirements in the short term and is cost-effective.
It is reported that Geely Holding Group has formed two parallel energy-saving and emission-reduction routes of "efficient fuel power" and "diversified new energy" in related fields such as energy conservation and environmental protection, electrification and new energy. Geely already has complete powertrain development capabilities and has successfully developed three generations of powertrain products, all of which rank at the leading level in the industry. In the field of new energy, Geely has more than 100 core patented technologies, including new energy-48V, new energy-HEV, new energy vehicle core components-motor, electronic and electrical architecture, etc., creating underlying architecture technology and achieving true 100 independent research and development China's new energy technology systems and solutions.
In the next step, Geely will cooperate with Daimler to develop the next generation of high-end hybrid power systems. Both parties regard efficient power system technology as one of the cores of the current transformation of the automotive industry, and technology in this field will accelerate Transition to zero-emission mobility.
Car Market Observation: This year’s new “New Energy Vehicle Industry Development Plan (2021-2035)” clearly points out that pure electric vehicles, plug-in hybrid (including extended-range) vehicles, and fuel cell vehicles are the " The "three vertical" route lays out the entire vehicle technology innovation chain. It is foreseeable that hybrid vehicles will become a new focus. BYD has released a new SnapCloud plug-in hybrid-specific 1.5L high-efficiency engine, which is also specially built for DM-i hybrid technology. The thermal efficiency is as high as 43, which can easily meet the "National VI b"Emission standards.
Geely released a new pure electric architecture in September this year - the SEA architecture was officially launched, fully promoting the electrification process with the vast SEA as the core support. Geely's hybrid products mainly cover 48V BSG high-performance power, HEV, PHEV and other hybrid solutions. Hybrid products have been installed on 14 models and have been exported overseas and used in high-end models in Europe and other overseas regions.
I believe that more car companies will invest in the hybrid and new energy vehicle markets, and a new round of competition is coming.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.