What kind of person you study SEO with determines what kind of person you become. If we learn from the weak, then we will become weak. If we learn from the strong, we can become strong, so what kind of people you mix with determines your direction in this industry. There is such a person who, from a very early age, shares the systematic knowledge and problem-solving ideas of SEO with everyone online every night. It has been many years now. Under his training, a large number of excellent SEO executives and entrepreneurs have been born, and he has become a well-deserved godfather of SEO. Do you know who he is? Do you want to learn from him? This is not a problem. You only need to pay time and nothing, so you can listen to his class. If you want to listen, you can join this group, first 264, then the following numbers: 7, 8, 3, and the last number is: 602. If you combine them in order, you can find our idol and let you know what the SEO course is.
Earlier, based on the invincible principle of "content is king, external chain is king", what SEO people like to do most is to use all means to send content as external chain. Now many people who have studied SEO for many years are still doing this kind of thing. You are really behind the times. If you don't know what SEO can do besides posting content, then you really need to re-understand the SEO industry. "SEO is a highly competitive and mixed industry. The reasons are as follows: 1. The entry threshold is low, and anyone can master some basic operations through training. 2. Search engine algorithms are updated quickly, and the concept and technology of SEO are updated almost every few years. 3. Various industries do not attach importance to SEO and do not understand the significance of website operation. 4.SEO can be divided into replicable optimization and non-replicable optimization. The former is easy to learn, while the latter needs long-term practice and accumulation. In other words, the right or wrong of writing content and sending external links depends on your attitude towards external links and content. If you try to use loopholes to get rankings, this opportunistic way will be punished by search engines. If you wholeheartedly help the search engine, it will be moved by your efforts and give you the ranking and weight you deserve.
What's wrong with the search engine? It is the user's problem. The main function of search engine is to solve information problems. If you can help it solve this problem, you can get the ranking first, and then you can get the traffic of users. Finally, this is an opportunity to guide users to transform. SEO is not optimized for optimization. You should remember that "search engine algorithms are ever-changing, and the user experience is never out of date". So the answer to this question is natural, SEO comes from life and is higher than life! This is also internet plus's time. If you want to move your business online, you need a carrier to display your products, or build a website platform, or an online shop, because only in this way can others find you. In fact, it is very easy to be a website and apply for an online shop. The most difficult thing is how to get traffic. Traffic is equivalent to customers in our traditional business. If a website wants to get traffic, it can't do without SEO optimization technology. SEO optimization technology is the technology to master the whole Internet traffic portal, and it is also a sharp weapon for our traditional enterprises to open up Internet channels. Therefore, if we want to play around internet plus, we must learn SEO technology.
The core of SEO is Internet thinking. The first connotation of SEO is "Internet thinking+". The first step for traditional enterprises to integrate into "internet plus" is to understand the Internet, so understanding Internet thinking is a basic start. What is Internet thinking? In the long-term development of internet business model, many internet companies have accumulated a large number of cases and data, which is enough for them to sum up a set of methodologies suitable for their own development. This methodology can be regarded as Internet thinking. Internet thinking is summed up by internet companies, which is more suitable for online business model, so it is not suitable for offline operation of traditional enterprises. "internet plus" requires traditional enterprises to understand Internet thinking first, and then explore new business models in combination with the actual situation. Typical Internet thinking includes Lei Jun's seven-character formula of "concentration, extreme, reputation and quickness", as well as other Internet thinking such as ecological thinking, platform thinking, free thinking and cross-border thinking. It is these rich Internet thinking that constitute a wide variety of Internet business models. Internet thinking is like the standardized process of catering enterprises, which is characterized by rapid replication. However, Internet thinking is not everything. At present, more so-called "diaosi, fans, iteration" and other Internet thinking are based on product operation, commercial marketing and user service, and are not the concrete embodiment of business model. In view of some misunderstandings about internet thinking recently, let me talk about my views. 1. It is not because of the Internet that Internet thinking appears. But because of the development of internet technology and the constant impact on traditional business forms, this kind of thinking has been centralized. The reason is very simple. Productivity determines the relations of production, and the changes in technology and commerce of the Internet will inevitably bring about changes in the upper thinking mode. 2. Internet thinking is not the patent of Internet people. It is not because you are in an internet company that you have this kind of internet thinking, nor because traditional enterprises do not have this kind of thinking. Internet thinking is a way of thinking, which does not belong to any kind of people. There are also many people in internet companies who don't have this kind of thinking.
3. Internet thinking is not a panacea for all diseases, but it is not a virtual realm. Under the guidance of internet thinking, we can re-examine some of our original business habits. The habit of fragmented reading in modern society often leads to our little knowledge. It's a bit sad that many people misappropriate internet thinking and don't understand it deeply. 4. Most people are using Internet thinking to do marketing, but few people complete systematic thinking of Internet thinking. After the case of selling burdock and pancake fruit was vomited by most people, a large number of people used internet thinking to package, sell TV, sell buns, sell bathrooms, sell homes, etc., and some even wanted to transform a brothel with internet thinking! On the other hand, marketing with Internet thinking itself is to gain attention, attention and traffic, and traffic thinking itself is also an Internet thinking. So, how do you understand Internet thinking? It is also the nine thoughts of Nine Swords of Dugu that I summarized before, including: user thinking, simple thinking, extreme thinking, iterative thinking, flow thinking, social thinking, big data thinking, platform thinking and cross-border thinking. Here I will tell you about the business logic behind it, especially for traditional enterprises facing Internet transformation. The real internet thinking is a re-examination of the traditional enterprise value chain, which is reflected in the three levels of strategy, business and organization, as well as all the value chain links of R&D, production and marketing. And the "value chain" of traditional business has changed into the "value ring" of the Internet age, that is, user-centered, user-centered strategy formulation and business model design, user-centered business development, user-centered organizational design and corporate culture construction. The strategic layer, business layer and organization layer are all designed around the needs of end users and user experience. This is the "value ring" mode in the Internet era. Among them, at the business level, the connection between the client and the supply chain forms a closed loop, which will continuously realize the dynamic transfer of value. Users feed back the demand to R&D and production, and R&D and production form products or services and then deliver them to the sales end, and the sales end forms a secondary cycle by contacting users. This "value ring" mode transformed from Internet thinking will have a far-reaching impact on traditional business ecology and business theory. The "value circle" requires us to pay close attention to users' needs, listen to users' feedback and respond in real time, which is the basis for enterprises to establish business models in the future. So, how is Internet thinking distributed in this "value circle"?
First, the main proposition at the strategic level: how to define industrial positioning? How to make a strategy? How to design a business model? Typical thinking: user thinking, platform thinking and cross-border thinking II. Business layer (1) backend: product development and supply chain main proposition: how to do business planning? How to do brand positioning and product design? Typical thinking: user thinking, simple thinking, extreme thinking, iterative thinking and socialized thinking (2) Front-end: Brand and product marketing main proposition: How to do brand communication and enterprise management? How to make business decisions? User thinking, traffic thinking, social thinking and big data thinking. The main proposition of the organization layer: how to design the organizational structure and business process? How to build organizational culture? How to design the assessment mechanism? Typical thinking: user thinking, social thinking, platform thinking and cross-border thinking.