Competition in the cosmetics and skin care industry has always been fierce. Newcomers will be eliminated, and even some classic products that have been competing for many years may gradually reduce production until they are finally discontinued.
Among them are products that were once smash hits from large groups such as Procter & Gamble, L'Oréal, and Shiseido.
As the saying goes, "Bye bye, the next one will be better behaved."
01
P&G Olay Multi-effect Repair Cream?
Reference price: 265 yuan/50g
“7 effects in one "One bottle is sold almost every second." As the legendary facial cream product with the highest repurchase rate in the world, in the TV commercial of that year, the phrase "helps improve 7 major skin problems" deeply moved people sitting on the TV. Me in front of the machine.
I didn’t want to use it myself at that time, so I pestered my mother: "Mom, you must buy this. If you use it, you will be as beautiful as the beauties on TV." My mother couldn't resist me, and finally asked an acquaintance to buy one. bottle.
This childhood memory makes me feel very beautiful every time I think of it. I am destined to work hard in the beauty industry when I grow up!
Look at this product again. The formula of OLAY Olay Multi-effect Repair Cream was upgraded in 2015. The claimed active ingredient is the intelligent B3 repair factor that helps improve skin texture and even skin tone. .
That’s right, this guy comes from DSM, a well-known Dutch vitamin skin care raw material manufacturer. It is niacinamide, the ingredient in skin care today’s tiger balm, and the concentration is added to 5.
In addition to 5% of niacinamide, this bottle of "7-in-1" legendary facial cream also contains P&G's patented anti-aging ingredient Vitaminincin.
In fact, it is the ingredients such as nicotinamide, panthenol, tocopherol acetate, sodium ascorbyl phosphate and other ingredients in the formula. P&G can proudly say: "I have also mastered vitamin skin care for a long time. You all have to call me Seniors, please come and listen~"
In terms of skin feel, this cream is relatively moisturizing and less greasy. According to my memory, it seems that my mother did not finish this bottle of facial cream because she has never been a fan of scented skin care products. (Later, I also learned that there is a fragrance-free version of Olay Multi-effect Repairing and Soothing Cream in this series, but of course this is a story for another day.)
This cream was once discontinued, and is now available again. It was re-registered in 2020 and obtained a special certificate for whitening and removing freckles.
However, for more than 20 years, multi-effect repair cream has seemed to be lost in the vast sea of ??functional skin care products. However, a bottle of multi-effect cream simplifies the complex and "just use it" The beautiful vision of becoming beautiful is still guiding us.
Although the active ingredient configuration of this cream is still remarkable nowadays, the antiseptic system is slightly old, so beauties with crispy skin should not be nostalgic to buy it and try it~
02
L'Oreal Lanc?me Double-Headed Super Anti-mark Micro-Surgery Night Essence?
It is rumored that Lanc?me has a "double-headed essence" with a vigorous ingredient configuration and acidic ingredients. Class-based, this is very un-Lanc?me.
I once shared in an article about L'Oreal Group that Ou Niangniang has strict consumer complaint rate control for brands targeted at mass consumption. To put it bluntly, except for those active skin care departments (La Roche-Posay, La Roche-Posay, Sera Skin, SkinCeuticals, Vichy and DeClair) brands, the remaining products need to ensure mildness.
This product is designed for a 28-day period, with the first 14 days using the 1st stage essence and the last 14 days using the 2nd stage essence to complete a period of intensive care.
The active ingredient of the first-stage essence is L'Oreal's usual hydroxyethylpiperazine ethane sulfonic acid, combined with a small amount of natural glycolic acid from sugar cane extract, which gently exfoliates old dead skin cells while helping the skin build up the use of acids. Tolerance to skin care products; comprehensive antioxidants such as bilberry fruit extract, ascorbic acid glucoside, and adenosine.
The configuration of the second-stage essence is obviously much more radical. Denatured ethanol is ranked first to promote the utilization of active substances, glycolic acid accelerates cuticle renewal, and octadecenedioic acid helps reduce the production of keratin. Aminodase synthesis.
Salicylic acid L'Oreal's patented capryloyl salicylic acid synergistically unclogs pores and improves keratin accumulation. It feels like a revitalizing and rejuvenating serum.
I don’t know who learned from whom. Anyway, this magical group’s internal matryoshka dolls are not a day or two.
As an acid essence that was launched in 2019 (not launched in China), L'Oreal seems to be using Lanc?me to test the "skin tolerance" of the market.
Some time ago, L'Oreal Paris launched a 0.25 concentration unwrapped retinol - L'Oreal Rejuvenating Pure Retinol Night Serum (available in China).
It seems that these things are all L'Oreal's loud declaration: I am so cool, I can put the configuration of the active skin care department into the mass product line.
Although this double-ended essence has been discontinued before entering the country, acid-based skin care products have always been popular in the world of ingredients/formulas. Everyone still needs to choose the appropriate concentration based on their skin’s tolerance. Don’t be reckless when it comes to acid products!
Churic acid revitalizing essence
Reference price: 800 yuan/30ml
If you really want a product with similar effects, you might as well take a look That’s the Skincare Cortex Rejuvenating Essence mentioned above. Yue Sai Ganoderma Vitality Revitalizing Essence Honey Dew
Empress Ou has many children. In addition to the princess Lanc?me, there is also Princess Yue Sai from China.
Ye Sai may have indeed encountered some pressure and bottlenecks in the past few years, and had to discontinue the production of some interesting products.
One of them, the Yue Sai Ganoderma Vitality Revitalizing Essence Honey Dew, which was launched in 2015 and upgraded in 2016, is actually a very popular dual-phase product of essence water and microencapsulation.
Such a unique system gives it a good moisturizing effect. It has the infiltration effect of water-based moisturizing ingredients such as water, glycerin, sodium hyaluronate, and red ganoderma extract; and it also has the silicone base of the oil phase. Emollient, Moringa seed extract, vitamin E, etc.
In terms of use experience, the skin feels soft and silky, and the moisturizing ability is strong. The only drawback is that it is easy to rub mud when used during the day.
Because the formula contains silicon, xanthan gum, gellan gum, ethyl cellulose, etc., the risk of mud rubbing is really high. Maybe I was complained about too many mud rubs, and then I was cut off...
Anyway, there are quite a lot of easy-to-use, moisturizing toners nowadays. Don’t regret it, fairies, from the three Just pick a bottle of Qianruoshui that suits you~
03
Jahwa?
Having talked about Procter & Gamble Group and L’Oreal Group, we set our sights on For brands that have made their fortune in the Asian market, let’s first take a look at the domestic Jahwa Group. Herborist·Tai Chi·Youth Rejuvenating Dan Oil/Youth Dan Oil
The Herborist Tai Chi series of Juvenile Rejuvenating Dan Oil and Youth Dan Oil launched in 2015 is a very forward-looking series in the opinion of Eleven. They have a collection of many hot elements at the moment.