According to the ranking of international patent applications (PCT) published by the World Intellectual Property Organization in 20 18, DJI ranked 29th in the world in terms of innovation, with a total of 9 128 applications. As early as 20 17, DJI has become a major shareholder of Hasselblad. At the same time, on August 23rd, 20 18, DJI released the "Royal" Mavic 2 series UAV, integrating Hasselblad image and optical zoom technology into a more advanced flight platform. Judging from the previous situation, Hasselblad only unilaterally provided Hasselblad with a solution. This patent exposure is only a camera design patent. As for whether DJI will really enter the field of mirrorless cameras, it is still unknown.
A mirrorless camera is a kind of camera without a mirror, also known as a half-lens camera. Compared with the familiar single-lens camera, the mirrorless camera eliminates the disadvantages of vibration, delay, and long black time of the viewfinder caused by the up-and-down movement of the traditional SLR mirror. Judging from the current camera environment, domestic camera brands are very weak. As a global leader in the UAV market, it is undoubtedly commendable for DJI to enter the camera market. As the overlord of the drone market, Xinjiang's acquisition of Hasselblad shares is just two products.
Cross-reference between cards. For Hasselblad, who has not developed well in recent years, it is a very good choice to reward DJI as a platform and continue his camera technology. Judging from the existing conditions, DJI is unlikely to produce mirrorless cameras, at least in the last two years. However, for domestic photographers, DJI mirrorless cameras is still worth looking forward to.