Introduction to Red River Tobacco

Honghe Cigarette Factory was established in 1985 and went into trial production in 1987. In 1988, it officially obtained the national tobacco production and operation license and was assigned to the Yunnan Tobacco Company. The current legal representative of the company is Bi Fenglin, and the current employees are With 1,029 people, average age 33 years old, and total assets of 9.873 billion yuan, it is one of the domestic cigarette companies with complete equipment and advanced technology. At present, the group's annual production capacity reaches 1.6 million boxes, and its daily tax revenue is tens of millions of yuan. Its per capita physical labor productivity ranks among the top in the industry, and it has achieved simultaneous growth in production and sales scale and efficiency for 12 consecutive years.

Since 1993, Honghe Cigarette Factory has realized single-brand production and is the only tobacco industry enterprise in the country that only produces a single brand. Currently, one brand (Honghe) has been formed with 15 varieties, taking into account high, medium and low grades to meet the variety structure of different levels of consumer demand. The "Honghe" brand is deeply loved by consumers and has been rated as "National Famous Cigarettes", "China's Most Competitive National Brand", "China's Famous Brand Products", "China's Top Ten Dream Brands", etc. In 2007, the brand output was 1.615 million boxes, the brand sales revenue was 16.02 billion yuan, and the tax profit was 9.98 billion yuan.

When Honghe Cigarette Factory started its business, the factory’s production level was low, its products were of low quality and low price, and it was difficult to enter the market. Before 1991, it suffered losses for consecutive years. The company was in extreme difficulties or even predicament. In the two years from 1992 to 1993, through the integration of brands, it realized the production of a single brand for the whole mouth, and the product quality was improved. At the same time, the company established the development strategy of "not seeking the biggest, but seeking the best". concept, systematically implemented the "five projects" of raw materials, technical transformation, talents, management, and famous brands, attached great importance to technological development, and completed the transition from borrowingism to partial innovation to comprehensive technological innovation with enterprises as the main body, and many scientific and technological achievements Won the provincial and ministerial level Science and Technology Progress Award; a number of new practical technologies won national patents. In 1992, losses were turned into profits. Since 1993, various internal resources of the company have been reorganized and positioned several times. In 1997, the company entered a comprehensive software construction and development stage, optimized the allocation of human resources, and entered the intellectual era with humanistic management as the main body; In 1998, the CIMS information system project was launched to achieve a high degree of enterprise information automation. After the hard exploration and efforts of Hongyan people, an effective operating mechanism with a high degree of marketization has been gradually established. The enterprise has continued to grow and develop, and has achieved good social and economic benefits, which is important for meeting market demand, solving labor employment, and stimulating related industries. It has made significant contributions to the development and promotion of local economic construction.

In 2004, Honghe Cigarette Factory closely focused on the main industry tasks of "deepening reform, promoting reorganization, moving toward union, and achieving common development" proposed by the National Bureau of Investigation, promoted joint reorganization among enterprises, and cooperated with Zhaotong The cigarette factory was reorganized and Honghe Cigarette Factory was established. In 2005, the joint reorganization with Xinjiang Cigarette Factory was completed, further enhancing the company's comprehensive competitiveness. On May 18, 2007, Honghe Cigarette Factory was restructured into "Honghe Tobacco (Group) Co., Ltd.", taking an important step in the corporatization process.