What does zoom mean? Why do I buy shoes with the zoom logo?

First of all, ZOOM refers to ZOOM insole technology, which is a technology of Nike. Compared with other air cushion technologies of Nike, ZOOM is more suitable for consumers. This technology is widely used in many kinds of sports shoes and basketball shoes designed by Nike.

The technical advantage of ZOOM is firstly the stability of shoes. This technology makes shoes and feet closer to the ground, thus reducing the center of gravity of shoes and increasing the stability of shoes. ZOOM technology's thin and ultra-thin appearance can reduce the use of materials in the midsole of shoes.

The disadvantage of ZOOM technology is that the shoes made are not particularly easy to use, and the volume is relatively large and the effect is average. For running shoes, a thick midsole is fundamental.

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Product characteristics

AirZoom is one of Nike's air cushion technologies and one of the most mature air cushion technologies in the company.

The characteristics of shoes made by this technology are ultra-thin. Compared with the other two air cushion technologies, the sole with this air cushion is harder, but it also provides very good elasticity, which can provide users with a more comfortable feeling.

This professional air cushion contains a special gas. Gas is pumped into a tough synthetic rubber air cushion under high pressure. The key to the success of NikeAirZoom technology is that in this professional air cushion, the volume of special polymer gas is larger than the tiny gaps in the rubber layer around the synthetic insole, thus filling the gaps, so the special gas in the air cushion will not be lost over time.

NikeAirZoom gas molecules have the ability to absorb external vibration and impact pressure, and then quickly recover to the original state, ready to absorb the next impact. At the same time, the air cushion itself will not be damaged with the increase of shoe life cycle.

Baidu encyclopedia -nikeairzoom