Professional introduction to Lanzhou Jiaotong University School of Art and Design

As the specialty major of our school, the visual communication design major has a modern advertising strategy research institute under it. In the past two years, it has won more than 40 awards in various professional competitions at home and abroad, including 14 national awards and more than 20 provincial and ministerial awards. It has published more than 20 papers in various domestic journals and magazines. There are currently 11 teachers. Teachers with doctorate or master's degrees account for 82%.

Main courses: Design basics, imaging basics, CIS design, online advertising design and production, film and television advertising production, display design, introduction to communication, advertising regulations, advertising history, marketing and investigation, advertising psychology, Advertising copywriting, advertising planning and creativity, etc.

As an emerging specialty in the country, the product design major has a product design institute under it, and industrial design is a second-level master's discipline awarding point. In the past two years, it has won 17 awards of various types, including 1 national award, 12 provincial and ministerial level awards, and has undertaken 7 scientific research projects, including 1 provincial project, 3 Gansu Provincial Natural Science Foundation projects, and provincial and ministerial science and technology projects. 2 second prizes for progress, 2 third prizes for provincial and ministerial level scientific and technological progress, and 3 invention patents. There are currently 12 teachers, including 3 master's degree supervisors. Teachers with doctorate or master's degrees account for 83%.

Main courses: Design basics, design composition, introduction to industrial design, design mathematics, ergonomics, computer-aided modeling, product development and design, modeling materials and molding processes, mechanical design basics, model making, Design expression, history of modern Western design, etc.

As a development major supported by the country, the animation major has an animation film and television laboratory and an animation film and television training center. In the past two years, he has won 15 awards in various domestic competitions, undertaken 3 scientific research projects, published more than 30 papers in various domestic journals and magazines, and obtained 1 invention patent. There are currently 17 teachers, 76 of whom have doctorate or master's degrees.

Main courses: basic design, animation principles, introduction to animation, basic animation training, photography basics, camera basics, multimedia technology, animation drama, animation scene design, action design, computer-aided 2D and 3D design, Animation design, film and television editing and post-production, etc. As an emerging specialty in the country, the Environmental Design major has a Tourism Landscape Research Center under it, and Transportation Environmental Art Design is a second-level master's degree discipline awarding point. In the past two years, he has won 14 awards in various professional competitions at home and abroad, including 9 national awards and 3 provincial and ministerial awards. He has also published more than 20 papers in various domestic journals and magazines. There are currently 11 teachers, including 2 master's degree supervisors. Teachers with doctorate or master's degrees account for 83%.

Main courses: Fundamentals of design, introduction to environmental art design, design aesthetics, basics of photography, design methods and procedures, community planning and design, sculpture design, interior design, space design, landscape design, fountain modeling, lighting Modeling, garden design, decorative art design, etc.