Oudifen targets young and middle-aged women as its consumer group and advocates the concept of elegant, fashionable and comfortable dressing for women in the new era.
From water bag bras and outer underwear to the Chinese red series that is popular in China, and currently, the use of negative ions, hole-in-the-wall cotton and other high-tech new products that are antibacterial, deodorizing, improve human immunity, and are breathable and comfortable. With high-quality underwear made of high-quality materials, Oudifen has made breakthroughs time and time again and led the women's underwear market.
It is an underwear brand that blends pragmatism and fashionable life, allowing women to express their physical beauty more freely.
Simple, fashionable and comfortable, it is gorgeous, simple, urban and fashionable. In 1996, Oudifen registered a company in Shanghai and invested in building a factory, which laid a solid foundation for Oudifen to comprehensively expand the mainland market. Since 1999, Ordifen has introduced the international franchise business model and launched a chain franchise plan to successfully assist franchisees from all over the country to become entrepreneurial winners. At this stage, Oudifen Group has opened more than 700 counters and franchise stores across the country, and has established more than 20 branches and offices in major provinces and cities across the country.
As the underwear brand that cares most about women, Ordifen understands that consumers are the focus. From the introduction of a new concept of underwear to outer wear, the development of patented functional water bag bras to the Chinese red series that is popular in China, they have all accurately entered the market, caused a sensation on the market, and set sales records. Nowadays, Oudifen pays more attention to the health and comfort of its products. High-end materials that are antibacterial, deodorant, improve human immunity, and are breathable and comfortable, such as negative ions and hole-in-the-wall cotton, are widely used by Oudifen. After 13 years of hard work, Oudifen products have jumped to the forefront of China's women's underwear industry. Oudifen has introduced Italy's distinguished brand of women's underwear - ID Salia Li, and strives to build Oudifen's high-end brand series. At the same time, we cooperated with PACLERS, the largest brand consulting company in France, to introduce the popular design concepts of European and American pioneers, and researched and developed a new brand for the young market-Lubi series of products to cater to the changing tastes of young people. At this point, Oudifen has completed multi-level product integration to meet the needs of different consumer groups in China to a greater extent, and through a more reasonable and development-potential marketing model, it has ensured that Oudifen can maximize its share of the market share in the competition with its peers. market.
In 1999, Oudifen not only opened the first underwear show in mainland shopping malls, but also opened the Oudifen Underwear Culture Festival all over the country. The dynamic show, which cost nearly one million yuan, has led the fashion trend of underwear in mainland China and greatly changed people's previous concept of bras. 2001 "Style of the Century", 2002 "E-Generation Grace", 2003 "Charming 10 Shots", 2004 "Dancing with Inner Beauty", 2005 "Flower Dance Feast", 2006 "Squandering Beauty" Underwear Festival National Tour, Oudifen uses the language of dance to tell its own culture and product connotations. In the 2005 "Flower Dance Feast" dynamic show, more than 100 sets of fashionable boutique underwear integrated fashion trends, culture, art and other characteristics, and were displayed on the T stage through renewed challenges and innovative forms of expression. In 2006, Oudifen once again dared to be the first to move the show venue of the "Splurge on Beauty" underwear fashion trend conference to the "Paris of the East" - a luxury cruise ship on the Huangpu River in Shanghai. That night, the entire "Oudifen Crystal Palace" was carefully crafted. Crystal clear and translucent, it looks like a huge pearl scattered on the bank of the Huangpu River, matching the brilliance and interest of the buildings on both sides of the Huangpu River. Oudifen International Group adheres to the business philosophy of "sincerity, diligence, simplicity, and pragmatism", is determined to forge ahead, and actively seeks innovation. With a sincere, simple and down-to-earth management approach, it passed the ISO9002 quality assurance certification of Bell International Certification Agency in 2000, and meets the all-round needs of customers with international quality standards. At present, Oudifen is moving towards a new milestone of the enterprise with a faster and steady pace and the spirit of sustainable management.