Why is the domestic price of LV Haagen-Dazs in the ice cream industry 10 times higher than that of foreign countries?

As an American ice cream brand, Haagen-Dazs was successfully developed by Ruben Matts in 192 1 and listed in Bronx, new york in 196 1. It has also established a chain of ice cream shops to sell its brand ice cream all over the world, and opened more than 700 branches in 54 countries or regions. In addition, in terms of market share, the United States is 6. 1%, Britain is 3.5%, France is 1%, Japan is 4.6%, Singapore is 4%, Hong Kong is 5%, and South Korea is less than 1%. Products produced by Haagen-Dazs include ice cream, ice cream, sherbet and frozen cheese.

Haagen-Dazs short stories

Haagen-Dazs is the myth of an ice cream brand. In a popular saying, its birth is purely accidental. Haagen-Dazs's father is a Polish named Ruben Martas. He started by selling fruit ice and accumulated his first bucket of gold. While other ice products manufacturers compete by lowering product prices, such as adding stabilizers, preservatives and increasing air content in ice products, Martas is determined to make the best ice cream and insist on using pure natural raw materials.

Marta gave his ice cream a Danish name-Haagen-Dazs. He thinks Scandinavian names can arouse people's pursuit of freshness, nature, health and high quality. The earliest Haagen-Dazs ice cream had only three flavors: vanilla, chocolate and coffee, and strawberry was the fourth. Nowadays, Haagen-Dazs has been regarded as an aristocrat in ice cream brands. Besides, it has become a symbol of secular love between men and women. If you love her, please treat her to Haagen-Dazs.

How expensive is Haagen-Dazs? The unit price of an ice cream ball is marked as 100G35-70 yuan, which is known as the Rolls Royce of ice cream. The boss said that Haagen-Dazs weighs about twice as much as the same volume of ice cream. This kind of ice cream has a high density, in other words, it is a superior material. Haagen-Dazs ice cream does not need any ingredients and tastes pure. The use of pure materials is the basis of its success. Among them are vanilla from Madagascar, chocolate from Belgium and coffee from Colombia. In addition to the inherent flavor of Haagen-Dazs, the following are recommended: matcha, mango, macadamia nut, cookie-flavored milk, and this year's new Haagen-Dazs product-cheese pudding. Maybe there will be another saying in the future: you can't pretend to be a petty bourgeoisie if you haven't eaten Haagen-Dazs.