1. The importance of online promotion
When you have your own domain name and your own website, if you don’t promote the site in time, no one will visit the website. Sadly, there is actually no point in having a website. Only by letting buyers know your website, your products, and your contact information can you truly enjoy endless Internet resources, expand your customer channels, and promote your products.
Website promotion is a comprehensive project.
For example, building a website is equivalent to making promotional color pages; doing website promotion is equivalent to distributing promotional color pages. Therefore, when you create a website, you must promote it, just like when you create a color page, you must distribute it. Otherwise, it is better not to do it. Website promotion is quite professional. It is not simply printed on business cards, but on advertisements. That has almost no effect. Therefore, a corporate website must embark on the road of online promotion, otherwise for the corporate website before The construction becomes meaningless. Therefore, the first task after the website construction is completed should be website promotion. Whether it is a display-type corporate website or a website for marketing purposes, it is important to obtain normal traffic. A promoted website can better increase corporate visibility, quickly obtain statistical data and feedback information, and can even be of great benefit to the upgrading of corporate products.
2. Various ways of online promotion
1. Place online advertisements for promotion. Purchase images, animations, text and other forms of advertising on some advertising exchange alliance websites and B2B business industry websites. Advertising positions include company introduction, product and other content advertisements to promote the company and products.
2. Log in to famous websites or search engines and publish information on famous industry websites and commercial websites. Log in to all major search engines. Such as: Baidu, Google, Zhongsou, SOSO, YAHOO, Sogou, iAsk, etc.
3. Add the company's website address to the business card to promote the company's website. For example, print the company's website address on the business cards of company employees to achieve the effect of promoting the company's website while distributing business cards to the outside world.
4. Promote friendly links with related websites. Exchange links with corporate websites in the same industry, such as applying for friendly links with the websites of some local and foreign optical instrument companies. When others visit the other party’s website, they are likely to Our website will be accessed through the friendly link of the other party's website. Therefore, it achieves a propaganda function. And this can provide the weight of the website in search engines such as Baidu and the ALEAX world ranking.
5. Add a signature URL in daily emails. For corporate companies, there are often external mail exchanges. When writing emails, if you add the link URL of the company website under the email signature before sending the email, , which will allow some business customers who are in contact with us for the first time to click on the link to our website out of interest.
6. Write articles for publicity, promotion, etc. One of the more popular online promotion methods now is to write articles for promotion. Usually we call it "soft article". We can publish some technical articles on some industry information websites and large communication forums, and mention our own website and URL in the article. In this way, people who read the article will be interested in the website and visit it.
3. The relationship between the website and the search engine
The relationship between the website and the search engine is like that between a supplier and a dealer. Websites mainly provide content to search engines, and search engines promote content for the website. Because the search engine itself does not have the ability to provide content. All content in search engines crawls the text information on the website. In order to achieve and enrich the purpose of your own search engine. Therefore, general search engines will crawl all the information on the Internet into their own engines. This allows search users to find what they need through their platform.
When the search engine website includes various websites, it is a double-edged sword in itself, because the very famous search engine website automatically includes almost all websites in this search engine. You can find what you want in search engines. So there are many talents using this search engine. promote each other.
To achieve the purpose of publicity, a website must use search engines. Because search engines are almost the dominant player in traffic navigation on the Internet.
A statistical analysis report said that Baidu's daily traffic has far exceeded that of traditional portals such as Sina, Sohu, and NetEase. And these search engines feed back this traffic to the website dozens or even hundreds of times through the crawled website content.
So this achieves a mutually beneficial and win-win result.
4. Introduction to mainstream search engines
1. Baidu Search ()
Baidu has always been committed to developing a search engine that best suits the usage habits of Chinese people. After five years of hard work, Baidu search engine has become the most powerful Chinese search engine in the world.
Core technology: Hyperlink analysis Hyperlink analysis technology is a key technology for the new generation of search engines. It has been widely used by major search engines in the world. Baidu President Robin Li is the only holder of the hyperlink analysis patent. . In academia, the more citations a paper has, the better it is and the higher its academic value. Hyperlink analysis evaluates the quality of linked websites by analyzing the number of linked websites. This ensures that when users search on Baidu, content that is more popular with users will rank higher.
Bigger, newer and faster Baidu has a natural advantage in the Chinese Internet, supporting searches of 530 million Chinese web pages, and is the world's largest Chinese search engine.
Furthermore, Baidu is adding hundreds of thousands of new web pages every day and updating important Chinese web pages every day. Users can search for the latest and most complete Chinese information in the world through Baidu search engine. Baidu's servers distributed throughout China can directly return the searched information to local users from the nearest server, allowing users to enjoy extremely fast search transmission speeds.
Tailored for Chinese users Baidu deeply understands the search habits of Chinese users and has developed automatic keyword prompts: users enter pinyin to get correct prompts for Chinese keywords. Baidu has also developed automatic error correction for Chinese searches; if the user enters a typo by mistake, it can automatically provide correct keyword tips.
Baidu snapshot is another popular feature among users, which solves the problem of dead links that users often encounter when accessing the Internet: Baidu search engine has previewed each website first, took a snapshot of the web page, and provided users with Store a large number of emergency web pages. Even if the user cannot link to the desired website, Baidu's temporarily stored web pages for the user can also come to the rescue. And finding information through Baidu snapshots is often much faster than conventional methods.
Baidu also has many other functions that are considerate of ordinary users, including related searches, Chinese name recognition, automatic conversion between Simplified and Traditional Chinese, web page preview, etc. Baidu has added professional MP3 search, Flash search, news search, information express search, and is rapidly developing other search functions that users like. Baidu search engine will develop into the most comprehensive search engine, opening the door to the Internet for all Chinese users.
2. Yahoo Search ()
Yahoo is a global Internet communications, commerce and media company. Its network provides diversified online services to more than 180 million users around the world every month. Yahoo is the first website in the world to provide Internet navigation services. Whether it is page views, online advertising, or contact with home or business users, yahoo.com is a leader and one of the most familiar and valuable Internet brands. , ranking 38th in the global consumer brand rankings. Yahoo also provides a variety of business and enterprise services on the website to help customers improve productivity and network usage, including the popular Yahoo intranet that provides customized website solutions for enterprises; audio and video playback, store website storage and Management; and other website tools and services.
3. Sogou Search ()
Sogou Search is operated by Sohu.COM, a well-known domestic portal website. Sohu is the first site in China to provide search services. Sohu has contributed a lot to the popularization of the Internet concept in China. In the search engine network special function ranking survey organized by CNAZ (Chinese Website Assessment and Certification Network) in early 2001, Sohu ranked first.
Sogou has an independent directory index and uses Baidu search engine technology to provide multiple search options for websites, web pages, categories, news, yellow pages, Chinese websites, software, etc. Sohu's search scope is mainly Chinese websites and supports Chinese domain names.