KFC's business philosophy is to constantly introduce new products, or repackage products sold in the past, aiming at people's early adopters' mentality, thus making profits.
KFC advocates team spirit and the enthusiastic participation of every employee, and is committed to providing employees with perfect training, welfare protection and development plans, so that every employee's potential can be fully exerted. It is for this reason that more and more outstanding young partners come to KFC.
As one of the largest and most successful fast food chain enterprises in the world, one of the secrets of KFC's success is: always open the door to young people who are full of vigor and dare to challenge themselves, attach importance to the training of employees, and encourage them to grow together with KFC.
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KFC's Franchise Mode in China
Like other regions, franchising has played an important role in KFC's expansion in China. The so-called franchising refers to the right to use patents, trademarks, product formulas or any other valuable methods obtained by the franchisee by paying a certain transfer fee to the transferor. The transferor does not control the strategy and production decision, nor does it participate in the profit distribution of the franchisee.
The management mode adopted by KFC is the franchise mode of this franchise store, and KFC provides brand and management.
And a centralized and unified system of raw materials and services. The partners use a unified brand and service to operate, and finally the two parties share the commercial interests according to the agreement.
Because China was not open to the outside world at that time, the political risk of KFC's development in China was great, and the cultural isolation in China was serious, so franchising became the first choice for KFC to enter the China market. Another advantage of franchising is that KFC can guarantee a stable income with little investment, which will make use of the existing operating conditions.
This is a very attractive choice where franchisees can easily avoid deviating from KFC's operating rules. It is precisely because of the correct market strategy to enter China that KFC has blossomed everywhere in China since 1986 was introduced to China from the United States.
Baidu encyclopedia-KFC