It is speculated that Messi Eslite joined the mini store with a monthly net profit of 20,600 yuan and an annual net profit of 247,200 yuan; Fashion shops have a monthly net profit of 25,200 yuan and an annual net profit of 302,400 yuan; The monthly net profit of the standard store is 34,200 yuan, and the annual net profit is 465,438 yuan +0.400 yuan; The monthly net profit of the image store is 58,000 yuan and the annual net profit is 696,000 yuan; The monthly net profit of the flagship store is 85 1 1,000 yuan, and the annual net profit is 1, 02 1, 200 yuan.
Extended data
According to the investigation of enterprises, Guangdong Baoyang Investment Management Co., Ltd., the operator of famous and excellent products, is currently involved in 87 legal proceedings, including 22 disputes over design patents and trademark exclusive rights. Plaintiffs include well-known enterprises such as Louis Vuitton, Mariti, Watsons, Mentholatum and Rocklock.
To this end, famous products are caught in the "plagiarism door". But interestingly, people accused of plagiarism are now in trouble of being imitated. Zhong You Eslite, Macy's Eslite, MUMUSO, YOYOSO and other latecomers scrambled to imitate, making it really difficult for consumers to distinguish the products of 10 yuan store.
Chasing online celebrity products has also caused the homogenization of products between different brands. Judging from the source of goods, almost all shops in 10 yuan have similar sources of goods. For example, clothes are generally produced in Guangdong, while ornaments are mostly produced in Yiwu, Zhejiang. The low threshold and the homogenization of products have also led to the mixed quality of 10 yuan stores in the market.
People's Daily Online-10 yuan Store is on fire, can the business model be sustained?